Ibrahim Final

8/8/2019 Ibrahim Final

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ORGANISATION STUDY AT

ADVERTISING AGENCY


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ADVERTISING

Is the promotion of goods, services, companies

and ideas, usually performed by an identified

sponsor.

Marketers see advertising as part of an overall

promotional strategy.

components of the promotional mix include

publicity, public relations, personal selling, and

sales promotion.


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INDUSTRY SNAPSHOT

According the Advertising Age's 2006 AgencyReport, the world's six largest advertising agenciesaccounted for over 65 percent of $39.28 billionspent on advertising worldwide in 2005

industry has suffered during the first few years ofthe 2000s

advertising agency employment fell to just over180,000 in December 2002, down from anaverage employment of 194,400 in 2001 and182,400 in 2002, representing the largest declinesince 1991.


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PROFILE OF MAJOR ADVERTISINGMEDIUMS


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MEDIUM ADVANTAGES LIMITATIONS

Newspapers Flexibility; timeliness; good local

market coverage; broad

acceptance; high believability.

Short life; poor reproduction

quality; small pass along

audience.

Television Combines sight, sound and

motion; appealing to the senses;

high attention; high reach.

High absolute cost, high clutter,

fleeting exposure, less audience

selectivity

Direct mail Audience selectivity, flexibility, no ad

competition within the same medium,

personalization.

Relatively high cost, junk mail

image.

Radio Mass use, high geographical and

demographic selectivity; low cost.

Audio presentation only; lower

attention than television; non

standardized rate structure; fleeting

exposure.

Magazines High geographical and demographic

selectivity; credibility and prestige;high quality reproduction, long life;

good pass-along readership.

Long ad purchase lead time; some

waste circulation; no guarantee ofposition.

Outdoor Flexibility; high repeat exposure;

low cost; low competition.

Limited audience selectivity; creative

limitation.

Brouchers Flexibility; full control; can dramatize

message.

Overproduction could lead to run away

costs.


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WEBSCORP STUDIOS

Webscorp Studios, started in the millennium

year 2000, consists of 5 Managing partners.

Webscorp Studios is primarily a design studiowhich has been a powerhouse for online

services, advertising and marketing.

proved the fact that websites is also a tool for

the common man and not a privilege to be

owned only by the rich.


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PROFILE OF THE FIRM

Commencement of business: 09.09.2000

Line of business: advertising agency and

software solutions. Area of business: Coimbatore,

Tiruppur,Pollachi, Palladam,

Mettupalayam, Avinashi.

No. of employees: 30 employees.

Website: www.webscorpstudios.com


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SERVICES -WEBSCORP STUDIOS

Web Solutions

Total Advertising Services

Marketing Services e-Solution Services

Integrated Media Services

Integrated Branding Services Software Development


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ORGANIZATION STRUCTURE

divided into 4 broad groups:

account management

the creative department media buying

and research.


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ADVERTISING PROCESS

Briefing Stage

y Briefing from the client

y Internal briefing to the creative and media

y Any research briefing if required


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Creation Stage

y Ad campaign and media plan development

y Internal review and finalization

y Presentation to client and approvals

y Any pre-testing if required


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Production Stage

y Budget and estimate approvals

y Production of film, press ads, collaterals

y Media Scheduling and media booking

y All release approvals for creative & media


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Post Production Stage

y Material dispatch to media

y Media release monitoring

y Any post-testing if required

y Billing and collection


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INDUSTRY FINDINGS

Multinationals are coming to India to capture

the unexplored huge consumer market.

Indian advertising agencies will need over6000 trained professionals every year.

The country's vast rural market also becoming

the focus of advertising in last few years

With the dawn of the Internet have come many

new advertising opportunities.


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SUGGESTIONS

More professional courses on advertising canbe started by the educational institutions tomeet the requirements of the growing industry.

Make awareness about this industry to theupcoming professional students.

Make awareness about the latest technologies

available to the local business professionalsand the opportunities of making theadvertisements.


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CONCLUSION

In todays world which is fast moving &

dynamic, peoples wants, need and desires are

changing; its very important to know them and

give them what they want.

Always remember, advertising is an investment

in the future of your business.


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THANKYOU

Documents

Ibrahim Final