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The problem
• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation
The problem
• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation
• Many are becoming disillusioned with mainstream one-dimensional voucher code portals
The problem
• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation
• Many are becoming disillusioned with mainstream one-dimensional voucher code portals
• They want their online shopping experiences to be fun, collective, social and incentivised
The problem
• UK university students love redeeming money-saving deals, but they also crave online social interaction and participation
• Many are becoming disillusioned with mainstream one-dimensional voucher code portals
• They want their online shopping experiences to be fun, collective, social and incentivised
• They also want a mix of hyper-relevant local deals and nationwide offers from big brands
Our solution?
An interactive student deals service offering users a fun gaming approach to money-saving offers, social networking opportunities and a loyalty points scheme
The UK student market
• 2.50m students in UK higher education• Undergraduates: 1.93m• Postgraduates: 0.57m• Male: 44% Female: 56%• European Union students (excluding UK): 132,550• Non-EU students: 302,602
Source: HESA Student Record 2011/12
Sample student cities
SheffieldPopulation: 553,000
Universities: University of Sheffield and Sheffield Hallam
Student population: 48,000
International students: 12% (approx)
BristolPopulation: 428,000
Universities: University of Bristol and UWE
Student population: 47,000
International students: 11% (approx)
10 biggest monthly purchases
1. Supermarket shopping – £84
2. Beer, cider and spirits – £45
3. New clothes – £39
4. Books – £30
5. Eating out – £31
6. Beauty treatments – £28
7. Take-aways – £25
8. Gym – £25
9. Treating friends – £23
10. Cocktails – £21
Source: VoucherCodes.co.uk (2012 survey of over 1,000 university students)
An established market
How will we stand out?
Differentiating factors
1. Fully interactive website at HotStudentDeals.com
Differentiating factors
1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on
offer within a ten-mile radius of their location
Differentiating factors
1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on
offer within a ten-mile radius of their location3. Fun, addictive gaming approach to redeeming offers
Differentiating factors
1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on
offer within a ten-mile radius of their location3. Fun, addictive gaming approach to redeeming offers4. Loyalty points scheme to reward users for
redeeming our voucher codes and interacting with our site
Differentiating factors
1. Fully interactive website at HotStudentDeals.com2. GPS-enabled app that shows users the deals on
offer within a ten-mile radius of their location3. Fun, addictive gaming approach to redeeming offers4. Loyalty points scheme to reward users for
redeeming our voucher codes and interacting with our site
5. Social networking opportunities, including meet-up evenings for users
HotStudentDeals.com
The site features:• local and national deals• regional city sections
Users can:• submit links to deals• vote on deals
• comment on deals• post reviews• message other users• create groups of friends
Hot Student Deals app
• Emphasis on local deals• Allows users to redeem
voucher codes ‘on the hoof’• Uses GPS technology to
show offers available up to ten miles away
• Users can interact using a simple messenger
Find local deals…
…and other Hot Student Dealers!
Fun gaming element
Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:
Fun gaming element
Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:
• tweeting @HotStudentDeals a picture of a new product
Fun gaming element
Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:
• tweeting @HotStudentDeals a picture of a new product• voting on any deal listed on HotStudentDeals.com
Fun gaming element
Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:
• tweeting @HotStudentDeals a picture of a new product• voting on any deal listed on HotStudentDeals.com• checking in somewhere via our app or a linked
Facebook account
Fun gaming element
Each week, we would announce an ‘HSD mission’ made of up a number of tasks for members to complete. For example:
• tweeting @HotStudentDeals a picture of a new product• voting on any deal listed on HotStudentDeals.com• checking in somewhere via our app or a linked
Facebook account• ordering a burger that we have a deal running on
Loyalty points scheme
Users would gain loyalty ‘chili points’ by:
Loyalty points scheme
Users would gain loyalty ‘chili points’ by:
• redeeming our voucher codes
Loyalty points scheme
Users would gain loyalty ‘chili points’ by:
• redeeming our voucher codes• interacting on HotStudentDeals.com – voting on deals
and posting comments and reviews
Loyalty points scheme
Users would gain loyalty ‘chili points’ by:
• redeeming our voucher codes• interacting on HotStudentDeals.com – voting on deals
and posting comments and reviews• completing all the tasks set in a weekly ‘mission’
Loyalty points scheme
• Our system would automatically track users’ activities on the site and app, and would monitor mission-based activity on Facebook and Twitter
Loyalty points scheme
• Our system would automatically track users’ activities on the site and app, and would monitor mission-based activity on Facebook and Twitter
• Loyalty points would be automatically added to users’ online accounts
Loyalty points scheme
• Our system would automatically track users’ activities on the site and app, and would monitor mission-based activity on Facebook and Twitter
• Loyalty points would be automatically added to users’ online accounts
• No need for our students to carry a physical card and get it scanned when redeeming voucher codes
Loyalty points scheme
Loyalty points can then be:
Loyalty points scheme
Loyalty points can then be:
• exchanged for online vouchers from selected partners (eg iTunes, Amazon)
Loyalty points scheme
Loyalty points can then be:
• exchanged for online vouchers from selected partners (eg iTunes, Amazon)
• donated to our partner charities
Loyalty points scheme
Loyalty points can then be:
• exchanged for online vouchers from selected partners (eg iTunes, Amazon)
• donated to our partner charities• doubled-up and exchanged for a voucher to be used
at an HSD meet-up event
Loyalty points scheme
Loyalty points can then be:
• exchanged for online vouchers from selected partners (eg iTunes, Amazon)
• donated to our partner charities• doubled-up and exchanged for a voucher to be used
at an HSD meet-up event • gambled for the chance to enter our monthly big prize
draw
Social networking
• HSD members invited to meet-up events, where they can meet students from other unis and double-up their chili points
Social networking
• HSD members invited to meet-up events, where they can meet students from other unis and double-up their chili points
• Members can interact with each other on the site and via the app
Social networking
• HSD members invited to meet-up events, where they can meet students from other unis and double-up their chili points
• Members can interact with each other on the site and via the app
• The most active 25 members each month (as listed on the site’s Hall of Fame) automatically entered into the monthly big prize draw
Revenue opportunities
• Commission from clients for every student who redeems a voucher code with them
Revenue opportunities
• Commission from clients for every student who redeems a voucher code with them
• Affiliate income from nationwide student offers listed on HotStudentDeals.com
Revenue opportunities
• Commission from clients for every student who redeems a voucher code with them
• Affiliate income from nationwide student offers listed on HotStudentDeals.com
• AdSense units and banner advertising on the website and the app
Revenue opportunities
• Commission from clients for every student who redeems a voucher code with them
• Affiliate income from nationwide student offers listed on HotStudentDeals.com
• AdSense units and banner advertising on the website and the app
• Sponsored content and advertising in the weekly mailshot to our users promoting upcoming offers
Benefits to clients
• Low-cost introductory deals to get local and national clients on board
Benefits to clients
• Low-cost introductory deals to get local and national clients on board
• Wide variety of options available to allow clients to control the level of promotion required
Benefits to clients
• Low-cost introductory deals to get local and national clients on board
• Wide variety of options available to allow clients to control the level of promotion required
• Access to our database to promote deals to a targeted group of students (eg based on location, gender or age)
Benefits to clients
• Low-cost introductory deals to get local and national clients on board
• Wide variety of options available to allow clients to control the level of promotion required
• Access to our database to promote deals to a targeted group of students (eg based on location, gender or age)
• The opportunity to fill spare capacity during the day or on otherwise quiet week nights
Promotion to students
• Big presence at freshers’ fairs across the UK
Promotion to students
• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events
Promotion to students
• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events• HSD give-aways – chili-shaped pens and flash drives,
branded playing card and Top Trumps packs, etc
Promotion to students
• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events• HSD give-aways – chili-shaped pens and flash drives,
branded playing card and Top Trumps packs, etc• Social network campaigns
Promotion to students
• Big presence at freshers’ fairs across the UK• Attention-grabbing on-campus events• HSD give-aways – chili-shaped pens and flash drives,
branded playing card and Top Trumps packs, etc• Social network campaigns
• Advertising on student sites and in local and national student publications
Scaling up
• Scope to strike partnerships with other student and graduate websites to help build our student database
Scaling up
• Scope to strike partnerships with other student and graduate websites to help build our student database
• Could easily be rolled out in the US, Canada, Australia, New Zealand, etc
Scaling up
• Scope to strike partnerships with other student and graduate websites to help build our student database
• Could easily be rolled out in the US, Canada, Australia, New Zealand, etc
• The app service could develop so an in-store device sends a signal that produces a push-notification when a user enters a store
Scaling up
• Scope to strike partnerships with other student and graduate websites to help build our student database
• Could easily be rolled out in the US, Canada, Australia, New Zealand, etc
• The app service could develop so an in-store device sends a signal that produces a push-notification when a user enters a store
• If successful with students, the service could be rebranded and used for another demographic (eg young professionals)
Thanks for listening!