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How to Make Your Content Rise Up to the Top of Facebook News Feed?
Priya RameshDirector, Social Media, CRT/tanaka
PR News Facebook ConferenceDec 1, 2011
Understanding the News Feed
• Facebook users spend more than a quarter of their time on the site consuming and interacting with the Facebook News Feed
• This activity represents 4 percent of all time spent online in the U.S.
• The News Feed is also the primary location where branded content is consumed.
• Users are 40-150 times more likely to consume branded content in the News Feed than to visit the Fan Page itself.
(Source: comScore)
CRT/tanaka
Share of Time Spent by Type of Content
(Source: comScore)
Publishing Frequently Increases Reach
(Source: comScore)
How does News Feed determine what is interesting?
• The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).
EdgeRank
Photos Drive Engagement: BISSELL Case Study
Coca Cola’s “Fill Up the Blank” Posting Tactic
Starbucks Discounts on Facebook
Lessons Learned So Far…
• Content strategy is key to increasing engagement
• Figure out how to create ENGAGING and SHAREABLE content for Facebook
• Target “Friends of Fans” once you have consistently increased “Likes”
• Photos and videos receive the highest likes and comments
• Quiz/Polls/Interactive content drive new traffic• Frequently post but Quality Over Quantity
Contact
Priya RameshDirector, Social MediaCRT/[email protected] 894 5460Twitter: @newprBlog: www.crttbuzzbin.com