SEM: Les Jeux Sont Faits

Display & Ad Exchanges: Tendance Googlopoly

AdWords Remarketing: Ancienne Marque, Nouvelle Vie

La Vague Retargeting: Futur de Facebook

FBX News Feed = Comme Le Search En 2002

FBX WILL BE 2ND LARGEST CHANNEL FOR DIRECT RESPONSE ADVERTISERS

EBAY, BOOKING, KELKOO & AMAZON BUILT BUSINESSES ON EARLY SEM ADOPTION

0

10

20

30

40

50

60

70

80

90

100

3.5x Plus Visite Facebook vs. Google + GDN

(In

de

xed

to 1

00

)

Source: Triggit Internal Data

Including Google Display Network

FBX: La Récence

• 60% of people on Facebook see ad in the first hour• Day 1 sees 2-4x more conversions than any other day in 30

day period

Case Study: Retailer’s Conv. Rate on FBX vs. Others

More Efficiency on FBX vs. Google

CountryFindable UUs

Conv. Rate (Clicks)

USA >5MM 5%

Germany >5M 7%

France >5M 8%

Spain >5M 6%

Italy >5M 6%

UK >5M 7%

Russia >1.5M 8%

Netherlands >1.5M 8%

Poland >1.5M 5%

Brazil >1.5M 5%

Travel Conversion Rates: Google Display Network: 2.99%*Facebook Exchange: ~7%

Source: MediaPost, Nov 14, 2012. http://www.mediapost.com/publications/article/187037/a-view-of-clicks-and-conversions.html?print#axzz2NSXGQaBK

US: 26% of Total Spend per MM/UU

Europe: 55% of Total Spend per MM/UU

Brazil: 19% of Total Spend per MM/UU

Right-hand side: Better Opportunity Than Paid Search

• Pay 3-4x more for top 2 positions

• Overlapping keyword impressions: 40-60%

• Win auction 80% of the time

• Only 10% cookie overlap for retailers (only 1300 advertisers total on FBX today)

Winning With Dynamic Creatives

• 1/3 – 1/4 CPC of static• 2-5x higher CTRs• 10x bigger campaign size vs. static ad

campaign

FBX News Feed: Ca Change Tout

FBX News Feed CTR: un autre niveau

“The average CTR here at Criteo is 0,75%”

Greg Coleman, President

2-10x

Higher CTRs on average for dynamic retail campaigns on News Feed

Up to…Google Remarketing CTR: ~0,4%

News Feed Retargeting vs. Right-Hand Rail

50% smaller ad unit

• Viral retargeting• Dynamic images• Link back to site• 50K limit on product feed

• Unlimited number of products for dynamic retargeting

• 10x higher CTRs vs. coté droit

• 85% baisse de CPA

News Feed vs. Coté Droit

UK

• 19x higher CTRs• Only 1% lower conversion

rate• 1/7 the CPA

News Feed Has Best ROI & Performance

Large Brazilian Retailer

News Feed vs. Right-Hand Rail

• 17x higher CTRs vs. Right-Hand Rail

• 3% lower conversion rate• 1.5x higher ROI

eCom: Amerique du

Sud

Brand Advocates From News Feed Ad

Romania: Is it dependable?Angelica: Yes, I use it, and it’s dependable.Romania: Oh OK! Thanks! I’m used to using Western Union but it’s expensive! But it’s good to know your opinions!

Social context -> +10-15%

The Best New Channel Of The Decade