Groves Beginners Guide To Seo

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  • What Is The Definition Of SEO?Danny Sullivan AKA godfather of SEO:

    An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings.Rand Fishkin:

    SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.Neil Patel:

    Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.Andy Beal:

    Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.

  • What is SEO?Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

    -Wikipedia

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  • Heres how it works.

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  • SEO is complex!

  • Organic vs. Paid Search

  • Top 8 Keyword Types from Netsuite

  • Keywords from Groves News/Articles

  • Keyword Performance: Strategic Planning

  • Keyword Performance: Strategic Visioning

  • Google Adwords Opportunity

  • What Google told me.Keywords should come from websiteMake keywords RELEVANT and link to specific page on websiteAdd content on page that has relevant keywordsNegative keywords in keyword tab (alcoholics anonymous, sports teams)Match types phrase match will pull up non-exact search toolsLink ads to specific page on site store too vague, methodology better

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  • SEO Best Practices from GoogleCreate unique, accurate page titlesMake use of the "description" meta tagImprove the structure of your URLsMake your site easier to navigateOffer quality content and servicesWrite better anchor textOptimize your use of imagesUse heading tags appropriately

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  • SEO StepsKeyword ResearchOn-site optimization update the Meta tags, H1 tags and page content with keywordsLink building social media, other sites, guest bloggingTest and Track progress

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