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SEO Guide for Beginners
Search Engine Market Share
Search Engine
A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database.
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content.
Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time).
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.
Introduction : SEO
Refers to the process of “optimizing”
both the on-page and off-page
ranking factors in order to achieve
high search engine rankings for
targeted search terms.
Refers to the “industry” that has been
created regarding using keyword
searching a means of increasing
relevant traffic to a website.
On-page optimization is a technique of seo in which we done on the pages of the website itself.
In On Page seo design website seo friendly.
Off-page optimization is a technique of seo in which we covers activity that takes place elsewhere (e.g. link-building) outside the website.
In the off page seo we doesn’t change the website. We change back linking options.
On Page SEODesignPage LayoutNavigationArticlesKeywords- ResearchDescriptionArticle Should Be Optimized
OFF Page SEO
Site Submission of Google & Top Search Engine
Sitemap submission Google webmaster, Bing Master
Feed submission, Directory Submission
Blog Submission, Article Submission
Social Networking, Social Book marking
On-Page Factors (Code & Content)
#3 - Title tags <title>
#5 - Header tags <h1>
#4 - ALT image tags
#1 - Content, Content, Content (Body text) <body>
#6 - Hyperlink text
#2 - Keyword frequency & density
Off-Page Factors
#1 Anchor text
#2 - Link Popularity (“votes” for your site) – adds credibility
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