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SEO PLAN A STEP-BY-STEP GUIDE ON HOW TO PREPARE A SEO PLAN

SEO Plan For Beginners - Initial Site Analysis - SEO Toolkit

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SEO PLANA STEP-BY-STEP GUIDE ON HOW TO PREPARE A SEO PLAN

WHY PREPARE A SEO PLAN?

Overview To The Client:

1) Details of the services we would be offering during our tenure.

2) The current status of the website.

Goals To Be Achieved:

1) The tasks to be accomplished which includes:

SEO, SMO, Advertisements, Email Marketing, Print Marketing Materials etc.

COMPONENTS OF A PLAN:1) Major Errors Present On A Website.

2) Immediate Errors That Need Attention.

3) Other SEO Details.

4) Titles & Meta Descriptions.

5) Ranking Report.

6) SMO Strategy.

7) Google Ad-words Campaign & Facebook Ads campaign.

8) Print Marketing Materials & Coupons.

9) Off Page Marketing.

10) Blog Marketing.

11) Seller Engines. (if applicable)

MAJOR ERRORS SEO BASICS STATUS REMARKS

Backlinks Present/ AbsentSubmitted or Not

Importance/ Changes required,

Excel Reports if necessary

Broken links P/A Importance/ Changes required,

Excel Reports if necessary

W3 Errors P/A Importance/ Changes required,

Excel Reports if necessary

Image alt tags P/A Names, importance & changes required,

Excel Reports if necessary

Duplicate Content P/A Importance/ Changes required,

Excel Reports if necessary

IMMEDIATE ERRORS

SEO BASICS STATUS REMARKS

Robots.txt Present/ Absent Importance/ Changes required,Explain in Detail

XML Sitemap Present/ AbsentSubmitted or Not

Importance/ Changes required

Google Analytics P/A Importance/ Changes required

Google Webmaster Tools

P/A Importance/ Changes required

SEO Plugins P/A Names, importance & changes required

OTHER SEO DETAILS SEO BASICS STATUS REMARKS

Head Tags Found/ Absent Importance, Explain Errors

Text/Html Ratio % . A ratio between 25 and 70 percent is

idea

Links: Inbound & Outbound

# Importance, Describe Errors

Redirection 301/302 Importance, Describe ErrorsPermalinks Clean/Errors Importance, Describe Errors

Favicon P/A Importance, Describe Errors

Custom 404 Page P/A Importance, Describe Errors

Load Time Desktop #seconds Importance, Describe Errors

URL BEST PRACTICES

Common URL Elements

https://store.example.com/category/keyword?id=123#top

1 2 3 4 5 6 7 8

1. Protocol

2. Subdomain

3. Root Domain

4. Top-Level Domain

5. Subfolder/Path

6. Page

7. Parameter

8. Named Anchor

SEO TIPS FOR URLS

1) Choose shorter, human-readable URLs with descriptive keywords

2) Exclude dynamic parameters when possible (see Canonicalization and Pagination)

3) When possible, place content on the same subdomain to preserve authority

Recommended: https://example.com/blog

Less Ideal: https://blog.example.com

OTHER SEO DETAILS…

SEO BASICS STATUS REMARKS

High quality links:Ahref.com

# Importance/ Changes required

IP canonicalization Passed/Failed Importance/ Changes required

Mobile Compatibility Passed/Failed Importance/ Changes required

TITLES & DESCRIPTIONSPage Name

URL Current Title

Length Current Description

Length

Home xyz.com abc 25 def 111

Inference 1: The titles and Meta descriptions are not appropriate and do not have the keywords or the proper format needed. Complete optimization of titles and descriptions is needed Inference 2: The titles and Meta descriptions are not optimized.

Inference 3: The titles and Meta descriptions seem appropriate, however few keywords and titles need to be worked on based on the webmaster query report.

Keyword Position

Design 1 on page 1

Designer 2 on page 3

Designing 5 on page 6

Designers 6 on page 10

REPORTING (SERP)

Describe to the client, where is his website positioned currently and how it will mentioned in the SERP results.

SMO STRATEGY

1) Platforms To Be Used.

2) Profiles Already Present/To Be Made For A Website.

3) Client Requirements (Decide what He Wants).

4) No. of Posts Daily, etc.

SMO STRATEGY CONT…

Present Profiles URL STATUS

FB Fb.com/ No. of Likes, Last Activity details

Twitter Twitter.com/ No. of Followers, Last Activity Details

Profiles To Be Made Importance

Instagram ---

Linkedin ---

SMO STRATEGY CONT…

Facebook Twitter Google+ Pinterest Linkedin

No. of Posts/day

Tweets/Day Posts/Day Pins/Day Posts/Day

Image Posts etc

Retweets etc

Image Posts etc

Image Posts etc

Image Posts etc

More… More… More… More… More…

TOOLS FOR SOCIAL MEDIA…

1) Hootsuite: For Posts scheduling, tweet scheduling, G+ scheduling. www.hootsuite.com.

2) Buffer: Share awesome content across the net with social media friends and followers. www.buffer.com.

EMAIL MARKETING:

1) Sign up for Mail-Chimp or Constant Contact as the email marketing provider.

2) Create custom email campaign for maximum lead generation.

3) Pop up subscription forms on websites with Mail-Chimp integration.

GOOGLE AD-WORDS/ FACEBOOK ADS

1) Setting up campaigns

2) Finalizing keywords/budget.

3) Decide between CPC/CPM.

PRINT MARKETING MATERIALS AND COUPONS

1) Print brochures – art work

2) Design banner ads

3) Design and market coupons or specials like back to school specials, create the coupons and market it on various social media channels.

4) Design fliers, ads etc.

OFF PAGE MARKETING Practice Importance

Search Engine Submission Visibility, etc

Directory Submission Backlinks, etc

Social Bookmarking ----

Blog Bookmarking ----

Image Submission ----

Video Submission ----

Image Sharing ----

Article Submission ----

PDF Submissions ----

Classified Ads ----

PPT Submission ----

Pinterest Pin Sharing ----

OFF PAGE MARKETING CONT….

Website PR Status Details

1 # Submitted/Pending

Username, etc

2 #

3 #

Date:--/--/--

BLOG MARKETING:

1) Number of blog posts monthly to client for approval.

2) Supporting Images (Shutterstock), we have a paid account for that (no issues of copyright).

3) Sharing on article sites like ezinearticles, dmoz, etc.

4) Sharing them via social platforms.

SELLER ENGINES:

1) Get customers in no time.

2) Initial ranking not necessary.

USEFUL TOOLS USE NAME

Title/Description Count, Header Tag Analysis, etc.

SEO Quake Browser Extension

Broken Link .http://www.deadlinkchecker.com/http://www.brokenlinkcheck.com/

Duplicate Content. http://www.brokenlinkcheck.com/http://www.siteliner.comhttp://www.copyscape.com/

Backlink Check. http://www.backlinkwatch.com/Google webmaster Toolhttps://ahrefs.com/

Link Counter: Inbound/ Outbound.

http://linkcounter.submitexpress.com/http://smallseotools.com/website-links-count-checker/

USE NAME

Website Load-time Desktop http://tools.pingdom.com/fpt/http://gtmetrix.com/

Website Load-time Mobile (Register To Get Mobile Time)

http://gtmetrix.com/

W3 Error https://validator.w3.org/

FOXY SEO TOOL Firefox Extension

All in one SEO extension, having almost every above mentioned tools.

Initial Site Analysis https://www.woorank.com/

USEFUL RESOURCES

Topic URL

Complete SEO Cheat Sheet 2015 - MOZ

https://moz.com/blog/seo-cheat-sheet

Technical Site Audit Checklist: 2015 Edition - MOZ

https://moz.com/blog/technical-site-audit-for-2015

SEO For Beginners https://moz.com/learn/seo

SMO: Basics To Experthttp://www.searchenginejournal.com/category/social-media-marketing/

http://www.socialmediaexaminer.com/

USEFUL RESOURCES

Topic URL

Google Analytics Report : How to Read

https://www.youtube.com/watch?v=WC3ONXJn9FQ

https://analyticsacademy.withgoogle.com/explorer

Info-Graphic Creation http://piktochart.com/

https://infogr.am/