WordPress & SEOPresented by WebMechanix

Arsham Mirshah, is a co-founder and COO at WebMechanix. Arsham has been on the cutting-edge of marketing technology for more than 6 years. His skills have been an integral part in each of his company’s digital marketing campaigns, as demonstrating ROI with concrete data continues growing in importance.

Who are we?

Josh Patterson, the Senior Digital Strategist at Columbia, MD based internet marketing firm WebMechanix. With over six years of professional SEO experience, Josh has helped countless businesses of all sizes shape their online future through the power of search engine marketing.

What is SEO Anyway?

Where SEO & WordPress Meet

Digging into SEO

Off-Page Optimization

On-Page Optimization

On-Page: Ready, Set, Go!

Title Tags & Meta Descriptions

On-Page: Ready, Set, Go!

Page Headings (H1, H2, H3, etc.)

On-Page: Ready, Set, Go!

Keyword Density & Image Alt Text

On-Page: Ready, Set, Go!

Rich, UNIQUE Content!

Yoast is your boy!

Install WordPress SEO by Yoast plugin

Title & Meta Tags Content Optimization WebMaster Tools General SEO Rec. Keyword Research

Fast & FuriousWebsite Page Speed

Page Caching Plugins

Accelerate your page load speed with:

WP Super Cache:http://wordpress.org/extend/plugins/wp-super-cache/

W3 Total Cache:http://wordpress.org/extend/plugins/w3-total-cache/

CloudFlare:http://www.cloudflare.com/

Are You Related?Internal Links, Related Posts & Breadcrumbs

Internal Linking Plugins

Link up your pages with these plugins:

Link to other, related content on your site Plugin: “Related Posts by Category”

Paginate post or content archives more appropriately Plugins – WP-PageNavi

Create breadcrumb links w/ Yoast plugin

Map it Out!Sitemaps

Yup, there’s a plugin for that:

Download: Google XML Sitemapshttp://wordpress.org/extend/plugins/google-sitemap-generator/

Installing a Sitemap

Get Your Schema On!Schema Markups

What is a schema? - schema.org – A set of standards used to organize specific types of data on the web.

Plugin - Raven Tools Schema Creator

Why?

Google loves structured data. In some cases it can change the appearance of your search listing. It highlights important information for search engines on a per page basis. It can help in rankings for certain types of search queries

Using Schemas

Embrace Your Inner ShakespeareGoogle Authorship

1 – Add blog/website to the “Contributor to” section of your Google+ profile

2 – Add a link to your Google+ profile on individual posts with rel=“author” attribute on the <a> tag

Easiest way to do this in WordPress is using the author bio. For some older versions of WordPress the biography content may not allow HTML tags. To fix this:

Become a Google Author

Minimize HTTP requests for CSS and JavaScript files Tip – Condense jQuery/JavaScript Plugins into a single file

to minimize server load time. Tip – Use image sprites for design where appropriate.

Find / Fix / Manage – 404 errors and 301 redirects Google WebMaster Tools – or – Plugin – Redirection

Manage Page URL’s and 301 Redirects Simultaneously Plugin - Custom Permalinks

** Note ** Do not use these two plugins together it may result in redirect loops which Google frowns upon.

Technical WordPress SEO TipsAdvanced Bonus Tips

“Spammy” blog commenting

Buying/Trading Links

Setting up a network of WP sites that house scraped content…

SENuke…

Scrapebox…

Yeah, don’t do that crap… just have awesome content laid out in a user friendly experience so you get engagement & links…

That’s all you gotta do

BAD SEO Practices

Analyze That!Tracking Your Efforts

We recommend the plugin… Google Analytics for WordPress by Yoast!

Why?

Easy tracking code management Pre-defined custom variables for custom reporting Track outbound links and downloads as events No knowledge of JavaScript necessary Ignores data from site administrators Ability to self host the tracking script And much much more!

How to Monitor Your Efforts

Questions? Comments. Concerns! Thoughts.. Ideas!?

Get in touch (or learn more):

Learn More From WebMechanix…

Blog - http://www.webmechanix.com/blogFacebook - http://www.facebook.com/WebMechanixTwitter - http://www.twitter.com/WebMechanix

Follow us on Twitter:

WebMechanix - @webmechanixArsham Mirsha - @arshammmJosh Patterson - @josh__patterson

Hope This Helped & THANKS!