Search Before & After

Lets bring out something

unexpected.We’ll target websites practicing spammy

techniques & also over-optimized websites.

Panda update was in the news last year, and on regular basis Google kept updating the Panda versions. Matt Cutts had earlier indicated that we’ll be punishing websites following spammy techniques as well as over-optimized websites.

Life Before Penguin

How would the new

algorithm affect

search?

I don’t think Google update would be that harmful, we’ll keep enjoying

the traffic.

Those who were smart thinkers, made required changes on time, others kept sleeping and waiting for the update.

Life Before Penguin

24th April 2012

Webspam Hits Search

My Job is done let

Penguin do the work.

Hand-over

I’ll make your life a

HECK!

Hahahahaha

Google on 24th April 2012 implemented its update and webspam algorithm had hit the world wide websites badly.

& Then

24th April 2012

A major dip in traffic noticed across the world.

26th April 2012

Webspam Algorithm Has An Official Name

PenguinPe

ngui

n

Penguin

PenguinPe

ngui

n

The webspam update was officially named as Penguin.

Life After Penguin

Penguin was my favorite

bird, but now I hate the

F****** word Penguin.

Penguin update had taken the toll and it affected small and medium businesses adversely.

Life After Penguin

I no more want to work as

Internet marketer….

Some were frustrated to such an extent, that they had decided to give up “Internet Marketing” profession.

Life After Penguin

Time for Job change…

Some preferred to follow the thought, “Change is the only constant in life”

Life After Penguin

This is Hangs Outside Some Offices

For those small businesses and internet marketing firms, earning from Google have decided to wrap up businesses.

Life After PenguinSome Business Owners Decide

Some business owners were in a mood to teach Google a lesson, so they decided to file a petition against Google.

Life After PenguinNow as it is a un-deniable fact that Google has affected the websites badly. Those who practicing right techniques proved out to be winners. Those websites detected as spammy or over-optimized were punished severely.

Websites: Losers & Winners

Website Gained Visibility in %

www.spotify.com > 30%

www.yellowbook.com > 30%

www.observer.com > 30%

www.nme.com > 30 %

www.menshealth.com > 30 %

Website Lost Visibility in %

www.similarsites.com - 73 %

www.doc-txt.com - 72 %

www.merchantcircle.com - 60 %

www.aboutus.org - 45 %

www.ticketnetwork.com - 42%

Life After Penguin

Moving Forward

Google has done its job, now its our turn to tackle the situation wisely. As it said by some great person “Where there is a will, there is always a way”

What’s the perfect solution?

Life After PenguinA Perfect Solution

Now you are hit by the demon called Penguin, so its time to understand how it works, why is it penalizing websites. We’ll try to understand some guidelines from Google.

•Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

•Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

•Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

•Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Basic Quality Guidelines from Google

Life After PenguinSpecific Guidelines from Google•Avoid hidden text or hidden links.

•Don't use cloaking or sneaky redirects.

•Don't send automated queries to Google.

•Don't load pages with irrelevant keywords.

•Don't create multiple pages, subdomains, or domains with substantially duplicate content.

•Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.

•Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

•If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Life After PenguinHow should I Approach?

To be an expert your basics need to be perfect. Make sure you are following the guidelines by Google.

What to Analyze?Your Website•Website Structure: If your website is not user and search engine friendly, you are lacking the most important aspect. Check the flaws and get rid of those immediately.

•Meta Tags: Check title and meta tags for uniqueness.

•Content: Content plays an important role in SEO, analyze the content quality.

•Duplicate Pages: Check for duplicate pages, as these pages harm the website rankings a lot.

•Error Pages: Check for error pages and get rid of the same, design a well optimized 404 page.

Life After Penguin

Google’s webmaster tool is an excellent analysis tool, it provides a lot of data that can help to improve the value of your website.

Google Webmaster Data

Google Analytics Data

Google analytics provides a details on performance of website, this data from analytics is quite crucial for deciding upon the strategy to heal the penguin curse.

Back-links

Websites generating back-links using spammy techniques and from paid resources were targeted more, analyze back-links and get rid of unwanted ones.

Life After PenguinSome Useful Tips from SEO Experts Across the Globe

•Socialize content: The valuable content on your websites need to be socialized through various social sharing websites.

•Blog post exchange: Connect with like-minded businesses and contribute blog posts, opinion to one-another's blogs.

•Facebook Interaction: Need to reach out to relevant businesses and interact with those businesses through their facebook page.

•Buy social ads: Target demographic and complementary brands/services on Facebook, Twitter and LinkedIn.

•Spend Time on Other Relevant Websites: You need to spend some quality time on your niche websites, forums and blogs, keep interacting and slowly start promoting your website.

•Blog More: Keep adding quality content to your blogs, this will not only attract visitors but also search engine bots.

Life After PenguinSome Useful Tips from SEO Experts Across the Globe

•Video Promotion: More the visibility, more are the chances of getting promoted, adding some videos for educating your targeted audience can help to get you a fine exposure.

•Google Plus Page: Create a Google+ page, as Google pays unnatural interest in Google+ when ranking content, authors, and users in SERPs.

Google PenguinReference Websites

http://searchenginewatch.com/article/2172157/17-Ways-SMBs-Can-Survive-the-Google-Penguin-Update-Effect

http://googlewebmastercentral.blogspot.in/2012/04/another-step-to-reward-high-quality.html

http://searchengineland.com/winners-losers-from-googles-webspam-update-119493