PS- How Searchers Find Websites

8/8/2019 PS- How Searchers Find Websites

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Presented By

Anoop G


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Concern : E-commerce Companies attract

customers to their websites.

Consumers : 80 % websites through search

engines.Search engines can be compared to library, Users

have rudimentary idea about what they look for,

Uninformed searching.

Users query is Hypothesis Modified as per initialretrievals


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` Research information Gathering in business1. Environmental scanning (Aguilar 1967)2. Competitor intelligence (Porter 1980)3. Search engine which gather desired information.

Porter concept influential today Internet being richsource to collect competitor Intelligence

` 85 % percent of consumers start their web session ata search engine.(Internet week,Zimmerman,10/6/00)

` Ex: Online candy seller


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` Researchers found different types of literature

lend themselves to different inference

process.(Kolb 1981, Ellis et al 1993)

` Chemistry -Induction of previously publishedworks on chemical compounds.

` Physics deduction from basic principle


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` Make distinction between modes of inference good web retrieval.

` DeductionInfers from general rules to specificinstances (Ability to infer necessary conclusionfrom given sentences).

` InductionInfers general rules from specificinstances (Ability to associate words to chosenwords)

` Abduction Hypothesis that is the reason forspecific instances (ability to phrase words orterms in correct sequence).


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` Competitor analysis using the internet.

` Business information retrieval through search

engines.

` Business information retrieval cost effectiveness.` Marketing of Internet websites to make them more

findable by search engines.


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` Seventeen business graduate students enrolled in

masters programs in business management and

information technology participated in this study.

` Subjects were first tested in cognitive skills.

` Analyses skills such as ordering word phrases.

` Deduction test

` Word association test strong verbal component and

has similarities to adding words from thesaurus to a

set of query words in hope of better retrieval .


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` Asked to do search on internet looked only in first

20 Retrievals.

` Success of retrieval -5 documents in 20 results -

5/20= .25 precision score.` Allowed subjects to select topic on their area for

good judgment of retrieval, motivation, familiarity

of topic.

` Later study with common area duplicated theresults.


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` Entered initial query Reformulated based on

retrieval .

` Ex: Evening school reformulated as college

evening program. Bad association. Eveningcollege better option.


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` High word phrase score individual were more

effective both on initial retrieval and on

subsequent retrieval . Precision score of .50.

` Man bites dog reasonable variants are man isbiting dog, man nips dog

` United States census estimates for year 2000.

` United States of America.


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` Subject with word association skills were better at

choosing alternate word for a reformulated query

than those with out the skill .(r=.2437)


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` Little support was found for deductive ability

helping with web search.


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` Searching and finding relevant information isimportant for business .

` Business users use inference to add their store ofknowledge and scanning for relevant knowledge.

` Alternate names should be placed in the metatags to improve site finding.

` Need abductive and inductive skills not deductive.

` Market sites Test focus groups on strategies in

searching site and modify appropriately


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PS- How Searchers Find Websites