How Do Review Websites Work?

By

Sachin Rao Online Reputation Management

SMG Convonix

What are Review Websites?

A review site is a website on

which reviews can be posted

about people, businesses,

products, or services

What do you read Reviews about?

Food?

Gadgets? Automobile?

Hotels?

Types of Review Websites!

Why Should Brands Be Present on Review Websites?

To Decrease Negativity Keeping customers Happy!

Most Active Business Verticals on Review Websites

Negative Review is Written

Review Website identifies the

Negative Review

Website informs the Brand if they have an account

Brand in turn responds to the

Review

No harm is caused to the

Brand

Negative Review is Written

Review Website identifies the

Negative Review

Review Website Doesn’t inform the

Brand/Brand Remains Unaware

No response to the review

Negativity Increases

There can be 2 Scenarios once a Review has been written

Situation 1

Situation 2

The above representation reiterates how critical it is for Brands to be present on

Review Websites

Mouthshut.com

Mouthshut.com is Consumer Review Website

It is one of India’s most popular review sites.

Mouthshut.com

• Mouthshut.com gives users a platform to express their views about a Product/Service

• Users can give a detailed account of the Pre-Sale / After-Sale service of a Product, Interaction

with the dealer or any other experiences worth sharing

• User can rate the Product according to their overall buying experience experience

• On a Product/Brand page, an aggregate of all the ratings are mentioned.

Brands on Mouthshut.com

Mouthshut.com also gives Businesses a platform to reply to their consumers.

Complaint Brand Replies…

Why Mouthshut.com?

For Businesses

• Make New Customers

• Maintain Reputation

• Keep Existing Customers happy

For Users

• Post reviews and help others make a decision

• Complaint/Appreciate any Brand/Product

• Interact with other Customers

Other Reasons

• Mouthshut.com has terrific ranking potential and if the negativity on the website is not addressed, it could give rise to a lot of negative chatter for a brand online

Burrp!

Burrp! is one of India’s leading Restaurant review websites.

Burrp!

Rate Restaurants!

• Powered by trusted users and their recommendations.

• Platform for everyone, especially food enthusiasts, to share their opinions with fellow foodies, interact with restaurants and provide feedback

• Offers a city wise breakdown of restaurants and shows results according to the selected city

• Additionally reviews Beauty Products, Shopping Products, Local Events etc

Burrp!

Restaurant Page on Burrp!

Its always nice to say Thank you!

Burrp! Allows restaurants owners to respond to reviews and interact with their customers.

This is a novel way of ensuring customer loyalty and satisfaction!

TripAdvisor.com

TripAdvisor is the world's largest travel sites

With 125 million reviews and opinions covering more than 3.1 million accommodations,

restaurants and attraction, Tripadvisor is one of the major review websites in the world.

TripAdvisor.com

• TripAdvisor is a One - Stop shop for

all your travel needs. You can find

information, advice, and opinions

from millions of travelers to help you

plan your perfect trip.

• Once done with the research, you can

book your travel through one of the

booking agent partners listed on

TripAdvisor, such as Expedia,

Hotels.com.

TripAdvisor Hotel Classification

Classification 2

According to Price

According to Traveller Rating

According to Hotel Class

According to Ranking

Classification 1

Best Value Resorts

Romantic Getaways

Family Holidays Top Resorts

How to write TripAdvisor Reviews?

Reviews Ratings

How TripAdvisor Reviews look!

Reviews

Ratings

Related

Hotels

It Pays to be Popular!

Ask a Question – Forums!

Ripoffreport.com

The Ripoff Report allows users to post un-moderated and uncorroborated complaints known as 'reports' which

contain details of the user's experience with the company or individual listed in the report

Companies who have been named in a report may choose to respond by submitting a 'rebuttal'

which explains their side of the story

Ripoffreport.com

Other features on Ripoffreport.com

• Update a Report

• View Latest Reports

• Consumer Resources

• Consumers Say Thank You

• Legal Directory

Thank You!