How To Diagnose a Penguin Google Algorithm Link Penalty

searchmarketingexpo.com@Marie_Haynes

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IS PENGUIN YOUR PROBLEM?How To Diagnose A Penguin Penalty


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Jan 13, 2015

John Mueller:

“Penguin isn’t

a penalty…”


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Jan 13, 2015

John Mueller:

“Penguin is

a penalty…”


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? ?

Even Google is confused!


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Is it Penguin?

Semrush.com


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Is it Penguin?


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Nope!

March 23

2012


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Woohoo!


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Penguin != Manual Action


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April 24, 2012

May 25, 2012

Oct 4, 2012

May 22, 2013

October 4, 2013

October 17, 2014~November 27, 2014 (probable)

~December 2, 2014 (probable)

~December 5-6, 2014 (probable)

www.penguindates.com


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It’s not always a

huge drop!


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No Google Analytics Access?

Webmaster Tools impression data

goes back 3 months


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No Google Analytics Access?

Semrush.com

can give excellent data


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Panguin Tool

www.panguintool.barracuda-digital.co.uk


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Got links?

If you haven’t been cheating…

it’s probably not Penguin.


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bit.ly/on-page-penguin


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Not all

keyword

anchors

are

Unnatural!


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Summary

• Penguin is a filter.

• Make sure it’s Penguin.

• Is there a drop coincidental with

a Penguin date?

• Do you have unnatural links?


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Marketing

How To Diagnose a Penguin Google Algorithm Link Penalty