GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
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for Nonprofits Julia Campbell President/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com GiftWorks May 23, 2013 #pinning4good @pinning4good @giftworks
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.
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Julia CampbellPresident/CEO of J Campbell Social
Marketinghttp://www.jcsocialmarketing.comGiftWorksMay 23,
2013#pinning4good @pinning4good @giftworks
Takeaways From Today Top 3 reasons why your nonprofit needs to
beon Pinterest now How to link Pinterest with existing socialmedia
accounts and your website Best practices and concrete examples
fromnonprofits who are succeeding with Pinterest A list of 102
Things to Pin on Pinterest#pinning4good @pinning4good
@giftworks
What is it? Pinterest is a tool for collecting and organizing
things youlove. People use it to make wish lists, plan trips,
organize events,start collections, interior decorating, plan
projects#pinning4good @pinning4good @giftworks
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
Pinterest1) Pinterest is growing leaps and bounds. Pinterest has
almost caught up with Twitter in terms ofadult U.S. Internet users
(15% compared to Twitters16%). Pinterest has more than 25 million
monthly uniquevisitors. Nothing to sneeze at when you want more
eyeballs onyour cause and more donors to add to your database! All
statistics taken from the PewInternet & American Life
Project(PewInternet.org)#pinning4good @pinning4good @giftworks
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
Pinterest2) Pinterest is where women are, and women givemore to
charity. As a general trend, women make up more of thepopulation on
most social net working sites but theymake up 82% of active users
on Pinterest. And, according to numerous studies, women atvirtually
every income level are more likely to giveto charity (in some
cases, nearly twice as much). And, when women give, they are more
likely to givemore and to be more loyal donors (think,
donorretention).#pinning4good @pinning4good @giftworks
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
Pinterest3) Pinterest has a totallydifferent culture than theother
social networkingsites. Pinterest is aspirational,
notof-the-moment. It is also transactional, notrelational like
Facebook,Twitter.#pinning4good @pinning4good @giftworks
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
PinterestWhat we pin reflects what wedesire, what moves us, whowe
want to be.Pinterest works more like aVision Board, rather thanan
off-the-cuff, in-the-moment statement of whatwe are eating or where
weare hanging out.#pinning4good @pinning4good @giftworks
Of all the social networks out there, Pinterest posts(called
pins) last much longer! Pinterest pins have a shelf life of over
one week! Life of a tweet is 5-25 minutes; 80 minutes for aFacebook
post. People pin photos on Pinterest to share with friends,
tocollect and to save for later. You cant (easily) save Facebook
posts or tweets.In this way, Pinterest is unlike every other
socialnetwork.#pinning4good @pinning4good @giftworksBonus
Reason!
Getting Started Pinterest Business Pages vs. Personal Profiles
New Pinterest TOS asks you to have a Business Page, ifyou are using
it for work or promoting any type ofcommercial activity (including
online fundraising). You can convert your existing Personal Profile
to aBusiness Page. Must convert entire Profile; cant doindividual
boards unfortunately. You can create a new one
atbusiness.pinterest.com#pinning4good @pinning4good @giftworks
Getting Started 3 main benefits of Business Pages Account
verification that check box in the bio! Access to special Pin It
button and other widgets First access to new upcoming features like
insights!#pinning4good @pinning4good @giftworks
Getting Started Add Pin It bookmarklet to your browser
(GoogleChrome, Mozilla) for easy pinning. Add Pin It buttons to
each page ofyour website and to each blog post(they should all have
images, right?) http://about.pinterest.com/goodies/ Add a Pin It
button to every single product if youhave an online store or
catalog (its amazing how fewnonprofits do this).#pinning4good
@pinning4good @giftworks
Get Found On Pinterest Strategically fill out the AboutUs
section. Use keywords, think of how peoplewould search for you and
yourcause. Verify your website. Link to Facebook, Twitter Go
toSettings, Social Networks. NOTE: You cannot connect yourPinterest
account to a FacebookBusiness Page. YET.#pinning4good @pinning4good
@giftworks
Get Followers On Pinterest Pin interesting, visually
compellingstuff! Follow others. Repin, Comment, Like engage. Share
select pins on Twitter and Facebook. Remember that you can only
share pins on a PersonalFacebook profile. Go to:
www.woobox.com/pinterest to set up aPinterest tab and put it on
your Facebook Page! Let your fans/followers know you are there
theyalready love you and what you do.#pinning4good @pinning4good
@giftworks
What Should I Pin? 80% of people on Pinterest are just
re-pinning! To get results for your nonprofit, you must focus
onoriginal content that links back to your website. To get ROI from
Pinterest,you must pin images that: Link back to your website or
blog Link to your email opt-in page Link to your product page Link
to your YouTube channel (videos are effective pins!)#pinning4good
@pinning4good @giftworks
What Should I Pin? A list of 102 Things to Pinon Pinterest is
at:
http://jcsocialmarketing.com/2012/08/102-things-to-pin-on-pinterest/#pinning4good
@pinning4good @giftworks
What Should I Pin?Dont just pin your ownstuff! Social media is
social! Pinterest is a veryinteractive community. Share and repin.
Have fun! Be human, showpersonality.#pinning4good @pinning4good
@giftworks
What Should I Pin?Good combination oforiginal content
andrepinning or pinningcontent from otherswebsites and blogs.There
is no secret,perfect formula itdepends on yourcapacity,
yourknowledge, yourinterest and yourtime.#pinning4good
@pinning4good @giftworks
Ideas for Great Nonprofit Pins1) Videos from YouTube or Vimeo
Volunteers Testimonials & Success Stories Fun videos
Behind-the-scenes videos of programstaff Training videos,
orientation How-To Videos Keep them short (15-20 seconds) Everyone
can be a videographer witha smartphone!
http://pinterest.com/listenin/the-best-of-non-profit-video-storytelling/#pinning4good
@pinning4good @giftworks
Ideas for Great Nonprofit PinsHow to pin a video from YouTube
andVimeo#pinning4good @pinning4good @giftworksHow to post avideo
toPinterest fromYouTube
Ideas for Great Nonprofit PinsHow to pin a video from YouTube
andVimeo#pinning4good @pinning4good @giftworksHow to post avideo
toPinterest fromYouTubeHow to post avideo toPinterestfrom
Vimeo
Ideas for Great Nonprofit Pins2) Images with text overlay Use
your images and inlay text overthem. Make sure they link directly
to yourblog posts or website!! Use PicMonkey(www.pickmonkey.c0m) to
easily editphotos. Use Quozio (www.quozio.com) tomake quotes or
text to go with a blogpost. Great nonprofit
examples:http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/#pinning4good
@pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good
@giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good
@giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good
@giftworks
Ideas for Great Nonprofit Pins3) Infographics Taking valuable
information and making it visual! A great way to provide value to
and build yourself asan expert who shares great resources Use
Infogr.am (www.infogr.am) Re-pin others infographics can search
animalinfographic, environment infographic, womeninfographic based
on your cause#pinning4good @pinning4good @giftworks
#pinning4good @pinning4good @giftworks
#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good
@giftworks Great resources for nonprofit infographics: Beth
Kanter:http://pinterest.com/kanter/nonprofit-infographics/ Heather
Mansfield/NonprofitOrgs:http://pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/
Noland
Hoshino:http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/
Ideas for Great Nonprofit Pins4) Create An Online Fundraising
Catalog. Add $7.99 etc. in the caption of your pin. Pinterest has a
gift section on their home page and inorder to be selected to you
need to add a price. Pins with prices get 36% MORE
likes!#pinning4good @pinning4good @giftworks
#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good
@giftworks
Ideas for Great Pins5) Organization Wish List Pin items that
your nonprofit needs, with instructionson how to donate them in the
caption. (Examples:sheets, baby formula, toys, toilet paper)
Moving? You need packing equipment, new computerequipment, etc. Pin
volunteer opportunities with short descriptions,linking back to
your website to sign up Benefit Pinterest is visual and will link
to the actualitems on Amazon, Staples, etc. for easy
purchase!#pinning4good @pinning4good @giftworks
Successful Nonprofit Pins Are visually compelling. Are of
interest to thenonprofits onlinecommunity. Have clever captions.
Use hashtags (sparingly).#givingtuesday#pinning4good Use keywords
and links(they get hyperlinked).#pinning4good @pinning4good
@giftworks
Successful Nonprofit Accounts Research what people are already
pinning and go fromthere find the community. Clearly identify
goals: Drive donations to the website. Increase brand affinity.
Grow online community. Plan boards strategically. Launch boards
internally (with staff, volunteers, Boardmembers) then externally.
Draw on your exiting online cheerleaders to spread
theword!#pinning4good @pinning4good @giftworks
Pinterest ToolsGROUP BOARDS SECRET BOARDS Great for
collaboration Showcasing your donors Clients, people you serve
Promotion running acontest, acknowledging bestcustomers,
onlineambassadors Event committees Fundraising committees Another
way to help establishauthority Use as an inter-officecollaboration
tool Social media contentdevelopment board Event planning
board(private) Cultivate ideas that you donot want people to see
justyet Ideas for future presentations Ideas for blog
posts#pinning4good @pinning4good @giftworks
Pinterest Resources Analytics and Scheduling check out: Pinster
www.pinster.me Reachli (formerly Pinerly) www.reachli.com Pingraphy
www.pingraphy.com Find out whos pinning your stuff!
www.pinterest.com/YOURURLHERE.com
www.pinterest.com/source/jcsocialmarketing.com#pinning4good
@pinning4good @giftworks
Pinterest Resources John Haydon: 12 Ways to Use Pinterest for
YourNonprofit Matt Petronzio on Mashable: 10 Strategies for
Non-Profits on Pinterest and 10 Non-Profits LeveragingPinterest for
Social Good Huffington Post: Pinterest For Nonprofits:
7Organizations To Watch Nonprofit Tech 2.0: Nine Pinterest Best
Practices forNonprofits Nell Edgington: Why I Love Pinterest and
NonprofitsShould Too#pinning4good @pinning4good @giftworks
In Conclusion For nonprofits especially, storytelling through
picturesis KEY to communicating your mission!#pinning4good
@pinning4good @giftworks
In Conclusion Pinterest is not like other social networks
people gothere in the mindset to spend money.#pinning4good
@pinning4good @giftworks
Questions? Feedback? Tweet questions or post them on my
Facebook Wall: @JuliaCSocial #pinning4good
http://www.facebook.com/jcsocialmarketing Thank you!#pinning4good
@pinning4good @giftworks