Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
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Sponsored by: A Service Of: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good Julia Campbell March 26, 2013 Use Twitter Hashtag #npweb
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
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Pinning for Good How Nonprofits Can Use Pinterest to Raise
Money, Create Awareness and Do Good Julia Campbell March 26, 2013
Use Twitter Hashtag #npwebA Service Of: Sponsored by:
How This Webinar Works A link to the slides/materials will be
sent in an email after the webinar If youd like to ask a question
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Pinning for Good How Nonprofits Can Use Pinterest to Raise
Money, Create Awareness and Do Good Julia Campbell March 26, 2013A
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Consulting & Services, Inc.A Service Of: Sponsored by:
Julia CampbellPresident/CEO of J Campbell Social Marketing
http://www.jcsocialmarketing.com Nonprofit Webinars March 26,
2013#pinning4good @pinning4good
Takeaways From Today Top 3 reasons why your nonprofit needs to
be on Pinterest now How to link Pinterest with existing social
media accounts and your website Best practices and concrete
examples from nonprofits who are killing it on Pinterest A list of
102 Things to Pin on Pinterest Using Pinterest Secret Boards for
collaboration #pinning4good @pinning4good
What is it? Pinterest is a tool for collecting and organizing
things you love. People use it to make wish lists, plan trips,
organize events, start collections, interior decorating, plan
projects #pinning4good @pinning4good
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
Pinterest1) Pinterest is growing leaps and bounds. Pinterest has
almost caught up with Twitter in terms of adult U.S. Internet users
(15% compared to Twitters 16%). Pinterest has >25 million
monthly unique visitors. Nothing to sneeze at when you want more
eyeballs on your cause and more donors to add to your database! All
statistics taken from the Pew Internet & American Life Project
(PewInternet.org) #pinning4good @pinning4good
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
Pinterest2) Pinterest is where women are, and women are givers to
charity. As a general trend, women make up more of the population
on most social net working sites but they make up 82% of active
users on Pinterest. And, according to numerous studies, women at
virtually every income level are more likely to give to charity (in
some cases, nearly twice as much). And, when women give, they are
more likely to give more and to be more loyal donors (think, donor
retention). #pinning4good @pinning4good
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
Pinterest3) Pinterest has a totally different culture than the
other social networking sites. Pinterest is aspirational, not
of-the-moment. It is also transactional, not relational like
Facebook, Twitter. What we pin reflects what we covet, what moves
us, what we desire, who we want to be. Pinterest works more like a
Vision Board, rather than an off-the-cuff, in-the-moment statement
of what we are eating or where we are hanging out. #pinning4good
@pinning4good
Top 3 Reasons Why Your Nonprofit Needsto be Interested in
PinterestBONUS: Of all the social networks out there, Pinterest
posts (called pins) last much longer! Pinterest pins have a shelf
life of over one week! A tweet is 5-25 minutes; 80 minutes for a
Facebook post. People pin photos on Pinterest to share with
friends, to collect and to save for later. You cant save Facebook
posts or tweets. In this way, Pinterest is unlike every other
social network. (Great for nonprofits and businesses!)
#pinning4good @pinning4good
Getting Started Pinterest Business Pages vs. Personal Profiles
New Pinterest TOS asks you to have a Business Page, if you are
using it for work or promoting any type of commercial activity
(including online fundraising). You can convert your existing
Personal Profile to a Business Page. Must convert entire Profile;
cant do individual boards unfortunately. You can create a new one
at business.pinterest.com #pinning4good @pinning4good
Getting Started 3 main benefits of Business Pages Account
verification that check box in the bio! Access to special Pin It
button and other widgets First access to new upcoming features like
insights! #pinning4good @pinning4good
Getting Started Add Pin It bookmarklet to your browser (Google
Chrome, Mozilla) for easy pinning. Add Pin It buttons to each page
of your website and to each blog post (they should all have images,
right?) http://about.pinterest.com/goodies/ Add a Pin It button to
every single product if you have an online store or catalog (its
amazing how few nonprofits do this). #pinning4good
@pinning4good
Get Found On Pinterest Strategically fill out the About Us
section. Use keywords, think of how people would search for you and
your cause. Verify your website. Link to Facebook, Twitter Go to
Settings, Social Networks. NOTE: You cannot connect your Pinterest
account to a Facebook Business Page. YET. #pinning4good
@pinning4good
Get Followers On Pinterest Pin interesting, visually compelling
stuff! Follow others. Repin, Comment, Like engage. Share select
pins on Twitter and Facebook. Remember that you can only share pins
on a Personal Facebook profile. Go to: www.woobox.com/pinterest to
set up a Pinterest tab and put it on your Facebook Page! Let your
fans/followers know you are there they already love you and what
you do. #pinning4good @pinning4good
What Should I Pin? 80% of people on Pinterest are just
re-pinning! To get results for your nonprofit, you must focus on
original content that links back to your website. To get ROI from
Pinterest, you must pin images that: Link back to your website or
blog Link to your email opt-in page Link to your product page Link
to your YouTube channel (videos are effective pins!) #pinning4good
@pinning4good
What Should I Pin? A list of 102 Things to Pin on Pinterest is
at: http://jcsocialmarketing. com/2012/08/102-things-t
o-pin-on-pinterest/ #pinning4good @pinning4good
What Should I Pin? ALL THAT BEING SAID Dont just pin your own
stuff! Its an interactive community. Share and repin. Good
combination of original content and repinning or pinning content
from others websites and blogs. There is no secret, perfect formula
it depends on your capacity, your knowledge, your interest and your
time. #pinning4good @pinning4good
Ideas for Great Nonprofit Pins1) Videos from YouTube or Vimeo
Volunteers Testimonials & Success Stories Fun videos
Behind-the-scenes videos of program staff Training videos How-To
Videos Keep them short (15-20 seconds) Everyone can be a
videographer with a smartphone! http://pinterest.com/listenin/the-
best-of-non-profit-video- storytelling/ #pinning4good
@pinning4good
Ideas for Great Nonprofit Pins2) Images with text overlay Use
your images and inlay text over them. Make sure they link directly
to your blog posts or website!! Use PicMonkey (www.pickmonkey.c0m)
to easily edit photos. Use Quozio (www.quozio.com) to make quotes
or text to go with a blog post. Great nonprofit examples:
http://pinterest.com/nolandhoshino
/infosnaps-causes-and-nonprofits/ #pinning4good @pinning4good
Ideas for Great Nonprofit Pins #pinning4good @pinning4good
Ideas for Great Nonprofit Pins #pinning4good @pinning4good
Ideas for Great Nonprofit Pins #pinning4good @pinning4good
Ideas for Great Nonprofit Pins3) Infographics Taking valuable
information and making it visual! A great way to provide value to
and build yourself as an expert who shares great resources Use
Infogr.am (www.infogr.am) Re-pin others infographics can search
animal infographic, environment infographic, women infographic
based on your cause #pinning4good @pinning4good
Ideas for Great Nonprofit Pins Great resources for nonprofit
infographics: Beth Kanter http://pinterest.com/kanter/nonprofit-
infographics/ Heather Mansfield/NonprofitOrgs
http://pinterest.com/nonprofitorgs/nonprofit-ads-
posters-infographics/ #pinning4good @pinning4good
Ideas for Great Nonprofit Pins4) Online Fundraising Catalog.
Add $7.99 etc. in the caption of your pin. Pinterest has a gift
section on their home page and in order to be selected to you need
to add a price. Pins with prices get 36% MORE likes! #pinning4good
@pinning4good
Ideas for Great Nonprofit Pins #pinning4good @pinning4good
Ideas for Great Pins5) Organization Wish List Pin items that
your nonprofit needs, with instructions on how to donate them in
the caption Sheets, baby formula, toilet paper Moving? Packing
equipment, new computer equipment Volunteers with short
descriptions, linking back to your website Can easily send people
there its more visual and will link to the actual items on Amazon,
Staples, etc. #pinning4good @pinning4good
Successful Nonprofit Pins Are visually compelling. Are of
interest to the nonprofits online community. Have clever captions.
Use hashtags (sparingly). #givingtuesday #pinning4good Use keywords
and links (they get hyperlinked). #pinning4good @pinning4good
Successful Nonprofit Accounts Research what people are already
pinning and go from there find the community. Clearly identify
goals: Drive donations to the website. Increase brand affinity.
Grow online community. Plan boards strategically. Launch boards
internally (with staff, volunteers, Board members) then externally.
Draw on your exiting online cheerleaders to spread the word!
#pinning4good @pinning4good
Pinterest ToolsGROUP BOARDS SECRET BOARDS Great for
collaboration Use as an inter-office Showcasing your donors
collaboration tool Clients, people you serve Social media content
Promotion running a development board contest, acknowledging best
Event planning board customers, online (private) ambassadors
Cultivate ideas that you do Event committees not want people to see
just Fundraising committees yet Ideas for future presentations
Another way to help establish authority Ideas for blog posts
#pinning4good @pinning4good
Pinterest Resources Analytics and Scheduling check out: Pinster
www.pinster.me Reachli (formerly Pinerly) www.reachli.com Pingraphy
www.pingraphy.com Find out whos pinning your stuff!
www.pinterest.com/YOURURLHERE.com
www.pinterest.com/source/jcsocialmarketing.com #pinning4good
@pinning4good
Pinterest Resources John Haydon: 12 Ways to Use Pinterest for
Your Nonprofit Matt Petronzio on Mashable: 10 Strategies for Non-
Profits on Pinterest and 10 Non-Profits Leveraging Pinterest for
Social Good Huffington Post: Pinterest For Nonprofits: 7
Organizations To Watch Nonprofit Tech 2.0: Nine Pinterest Best
Practices for Nonprofits Nell Edgington: Why I Love Pinterest and
Nonprofits Should Too #pinning4good @pinning4good
In Conclusion For nonprofits especially, storytelling through
pictures is KEY to communicating your mission! #pinning4good
@pinning4good
In Conclusion Pinterest is not like other social networks
people go there in the mindset to spend money. #pinning4good
@pinning4good
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