10
Contents are proprietary and confidential. Channel Overview & Brand Opportunities January 2012

Pinterest Overview

Embed Size (px)

DESCRIPTION

An overview of Pinterest, including a review of how both consumers and brands can utilize this visual bookmarking platform.

Citation preview

Page 1: Pinterest Overview

Contents are proprietary and confidential.

Channel Overview & Brand OpportunitiesJanuary 2012

Page 2: Pinterest Overview

Channel Overview• Pinterest is a virtual pin board. It offers users their own

pin boards to manage and collect pins of content to collect and share with their followers

• Pinterest allows users to sign-up via their Facebook or Twitter accounts making it easy to share and find friends in their social networks

• Pinterest had 4.9 million monthly unique visits in November 2011

• Visitors tend to be female (58%), between 25 and 44 years old (59%)

• The network is currently invite-only, however it is growing very rapidly:

– Grown by 4,000% in past 6 months

– More than 1.5 million active users on Facebook and 111,798 followers on Twitter

Page 3: Pinterest Overview

How-To Pin & Features

• Users can “pin” images via the following ways:

– Tool bar bookmarklet pulls images from any site and pins the site and a corresponding thumbnail image to a pin board

– Uploading an image from your computer or your mobile phone using the app

– Copy/paste link and select corresponding thumbnail image

– “Pin It” social sharing buttons on websites (where available)

– Or by “repinning” items – thus adding a viral aspect to the community

• When “pinning,” users can click on the image and be taken to the original website

• Users can choose to follow some or all of other users’ boards in order to see future pins

• In addition to “repinning,” users can like or comment on pins

• Users can also create shared pin boards and assign other users to be admins of the board

• When “pinning,” users have the option of sharing their new “pin” on Facebook or Twitter

Page 4: Pinterest Overview

How-To Pin Snapshots

Repinning Content

Pin It Bookmarklet

Pin It Share Button

Add a Pin on Pinterest

Page 5: Pinterest Overview

Example Pinboards

Page 6: Pinterest Overview

Pinterest Mobile App• With the mobile app, users can:

– Explore and repin, like or comment on content

– Upload an image using their phone to pin

– See their activity, profile and users they are following

Contents are proprietary and confidential.

Page 7: Pinterest Overview

Consumers & Pinterest• Everyday consumers utilize Pinterest to:

– Save decorating ideas for remodeling

– Plan a wedding or a party

– Save recipes and things they plan to cook

– Track clothing items they want to purchase

– Showcase brands they love

– Remind themselves of project ideas for later

– Find design ideas

– Be inspired

Recipe Collection Board

Page 8: Pinterest Overview

Brands & Pinterest• Brands and organizations can use Pinterest

to do the following:

– Share visual content and short videos

– Create a visual story for your brand

– Inspire customers, group members

– Drive traffic to digital properties

– Improve SEO results and search rankings

– Promote and grow brand ambassadors

– Influencer and fan content

Page 9: Pinterest Overview

Example Brands on Pinterest• HG TV on Pinterest: http://pinterest.com/hgtv/

• Stats: 7,250 followers, 271 following, 13 boards, 145 pins

• Incorporates their tagline of “Start” into each of the boards. Organizes boards by home improvement topic areas.

Page 10: Pinterest Overview

Example Brands on Pinterest• Betty Crocker on Pinterest: http://pinterest.com/betty_crocker/

• Stats: 69 followers, 68 followers, 12 boards, 84 pins

• Pin boards arranged by recipe type: cookies, appetizers, Game Day, cakes, comfort food, etc.