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Geospatial Analytics
Robert Jerome – Director, Business Intelligence
Cameron Spath – Associate Consultant
Bringing BusinessObjects
Analytics to a New Level
Dickinson + Associates Overview
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We Are:
Focus: Delivery of quality SAP Business Suite, BI/Analytics,
and Mobility consulting services to customers across
North America, Europe, and Asia.
Our People: A team of 140+ full-time SAP professionals reflects the
ideal mix of years of relevant business knowledge, very
strong SAP credentials, and solid communication skills.
Our team has an average of 16 years SAP and 19 years
business experience.
Offices: Chicago, IL (Headquarters)
Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH
We are:
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Partnership and Designations
SAP Gold Channel Partner
SAP Services Partner
SAP All-in-One Certified Solutions
SAP-Qualified Partner for RDS
BusinessObjects
Sybase Partner
SuccessFactors Partner
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Service Offerings
SAP Strategy
Implementation
Process Optimization
Services
SAP Upgrade Services
Application Support
Professional Staffing
Geospatial Analytics
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Discussion Points
Learning Points
What is Geospatial Analytics?
Benefits
Use Cases
Geo on SAP HANA
Demo
Questions + Answers
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Learning Points
At the end of this Webinar, you should…
Gain an understanding of geospatial analytics
Understand the type of data that can be applied to
geospatial solutions
Understand the value of geospatial technology
Comprehend real life applications of geospatial
technology
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The Business Challenge
“80% of all data collected by organizations has a
location element.”
A location element is “Just where is it?”
Address, Latitude/Longitude
Areas/Regions
Placement in a building
How do I bring geography into my decision making?
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GEOSPATIAL ANALYTICS is…
Combining Geographic Information Systems (GIS) and
Business Intelligence information
Combining geographic data and business data to gain new
insights from data that can help guide decision-making and
uncover trends and patterns
Business Intelligence
(Data Warehousing Systems)
Geographic Information Systems (GIS)
(Location Elements)
Location Intelligence/
Geospatial Analytics
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Benefits
Empower Business Users
Analyze sales performance
Enhance direct marketing campaigns
Identify potential markets
Improve pricing strategy
Enhance Data Visualization
Complement Predictive Analysis
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Top Uses of Geospatial Analytics
Sales
Marketing
Distributions/Logistics
Telematics
Geographic Market Segmentation
Risk Assessment
Situational Awareness
Facilities Location
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Who Should Take Advantage of a Geospatial Analytics Solution?
Geospatial Analytics solutions can be integrated into all facets of
your company, especially marketing, sales, distribution, and logistics.
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WHERE?
W
here
are
th
e c
usto
mers
?
W
here
is th
e s
ho
rtag
e?
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The Five W’s
In summary, all of these items can be shown by location:
Who: Customers, plants, stores, distribution centers, drivers,
transportation units
What: Delivery, contract, account, items, order
Where: Person, store, accident, building, vehicle
When: Date, time, day, period, week, quarter, year,
Why: Out of stock, cancellation, overdraft, fraud, on order,
delays, weather
And How: Channel, online, recommendation, behavior
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SAP HANA
BUSINESS
DATA
GEOSPATIAL
DATA/GIS
Visualization
OPPORTUNITY
Opportunity
Immediate visibility of the
whole picture
Enhance precision and
accuracy
Real-time geospatial
analytics
Visual what-if capabilities
Enhanced visual analysis
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Solutions
Galigeo (APOS)
Supports Dashboards/Xcelsius, Web Intelligence, Crystal Reports, and
Mobile BI
Soon to support HANA Spatial and SAP Design Studio
Centigon Solutions (Cmaps)
Supports Dashboards/Xcelsius, Web Intelligence, Mobile BI
Is a true "plug and play" component, requiring no server-side install
Demo
How Can This Apply to Your Business?
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How Can This Apply to Your Business?
Ability to visualize the answer to the common question
“Where?”
Enhance transportation and logistics planning
Understand markets and competitors
Marketing and sales segmentation
Management of Asset Management
Risk management
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WHAT ARE YOU DOING?
What are you doing to gain synergies from
combining geospatial and business data?
What challenges are you having?
What data is your management team requesting
where location data would enhance analytics?
How can Dickinson + Associates Help?
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D+A Analytics Offerings
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Questions
Rob Jerome
Director, Business Intelligence
703-851-1198
Cameron Spath
Associate Consultant
770-608-6103
