By ystein Jakobsen (FriBit)[email protected]
For Nettskap 2.0 Workshop 12.11 2010English
About the Copyright stalemate
None
Statute of Anne 1709
US Constitution 1790
Bern convention 1886
Recent developmentsMickey Mouse Forever
Copyright on Software
HADOPI
ACTA
Patents on methods and biology
Introducing Copyleft
Free Software Foundation
Open Source Initiative
Creative Commons
Wikimedia
Free Culture Forum
Theoretical foundation for Genero
When marginal cost approaches 0, the unit cost will approach
0The penny gap
Google mail, Google maps
Innovation happens elsewhereLet others innovate on your content
or platform
Amazon, programmable web
Reduction of transaction costsLegal, technological, normative
and social
Pirate bay
Distributed servicesCreate a network through standards instead
of services
Identi.ca instead of Twitter, Diaspora instead of Facebook
The architecture of the internet
Set of standardsTCP-IP, HTML, CSS
Set of rulesNet Neutrality
Set of technologiesDNS
Service providersISP's, Domain registrars
http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
Conventional distribution model
Copyright holderUserDistributorUserUser
Copyright holderCopyright holder
Example: Apple
Copyright holderUserUserUser
iPodiTunesiPhoneApple TVCopyright holderCopyright holder
Example: Warner
UserCopyright holderMSN MusicUserUser
Warner storeWarner musicCopyright holderCopyright
holderiTunes
Problems with conventional distribution models
Vertical integration
Bilateral agreements
Common interest groups
Complicated permission regime
High risk
No consumer rights
Constant lawsuits
Damages the Internet
Less competitionInefficientUnhappy customer base
Principles for designing Genero
Non-exclusive
End-to-end principle
Encourage new distribution channels
Use and reuse must be permitted and promoted.
Regular behavior by regular people must be permitted.
Conventional law enforcement at a minimum
Genero system
Culture in silos
Culture in silos
Free culture connected
Free culture connected
Free culture connected
...
Genero Initiative
Standards organisation to maintain the Genero system
Defines the Registry behaviour
Rules for distributors and aggregators
Maintains the Genero licence
Maintains the Attribution guidelines
Provide support functions
Genero licence
Service ProviderExample entry
Registry
Copyright holder
Metadata:Author: John GlennCopyright owner: John GlennContent
category: MusicTags: reggae, jazz, fuzzpopContent type:Music
albumLicence: Genero
Content type: Music albumContent category:
flacsong01.flac.torrentsong02.flac.torrentContent category:
Sourcesong01.midi.torrentsong02.midi.torrentContent category:
Miscmusic.video.avi.torrentcover.front.jpg.torrentcover.back.jpg.torrentstorplakat.jpg.torrent
Monetization distribution:Author- John Glenn: 75%Service
Provider- SuperPublish: 10%Sampled- Peter sellers: 15%
Business termsUnitCost: 0RevenueShare: 30%
Distributor -> creator payment
UserDistributor
Copyright holderAggregator
RegistryCopyright holderCopyright holderAggregator
Genero Payment Provider
$$$$$$
InWeave Iterative Research Model
Sample endorsements
...Genero provides the basic platform for new business models
around free culture to emerge.Cory Doctorow, author
..[Genero] can make it possible to easier distribute digital
media in the libraries.Nils Pharo, Project manager
... Genero is a key way to find the benefits of global scale
business models of the future that reconciles both old and new ways
to create.Mario Pena, Community and Business Manager
Progress
Getting commitment for standardisation proves
difficultLibrarians are enthusiastic, libraries reserved
Insiders are helping
Key partners enlistedOpen Educational Resources
P2P foundation
Creative Commons
