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Project Goals
• Simplified homepage with clearer focus
and prominent calls to action
• Streamlined navigation
• Improved process for updating homepage
content
• More flexibility for unique microsite design
while maintaining overall JUF brand
• my.juf.org
Social
Digital Communications Mix
2004
Website
Digital Communications Mix
2011
Multiple Websites
~50 E-mail Lists
Social Media
Neodigm
(JUF.org, JUFNews.org, YLDChicago.org, OyChicago.com, WOFIChicago.org, ChicagoRabbis.org, easylearngenetics.net)
Emails
• Newsletters
• Standalones
– If there is a print component, start with Design
Dept.
– Otherwise, start with Web Team
• Acknowledgement cards
• Post-event follow-ups (thank
you, photos, video)
Mobile
Next steps
• Review analytics, user feedback, and user testing for navigation
• Microsite redesign
• Updates to confirmation emails, incl. social media links and “Add to Outlook”
• Facebook, Twitter and YouTube channel design
• Mobile app for iPhone and Android
• my.JUF.org
Contact
• Stefanie: To get the word out about your
program or initiative on
www.juf.org, www.jufnews.org, JUF News
Express, the screens downstairs, social
media or www.oychicago.com.
• Avi: New website
content, functionality, online registration
forms, emails
Questions?
May 8, 1999
May 8, 1999
Feb. 2008
Feb. 2009
Backup
Strategic objectives of the
JUF/JF website
1. Advance JUF brand recognition and enhance the image of JUFin the community.
2. Promote the JUF Campaign and encourage new and/orincreased giving.
3. Provide a means of increased interactions between keyaudiences and JUF, including volunteerism for the Federationand all of its affiliate and beneficiary agencies.
4. Provide easy access to information for Chicago-area Jewishfamilies and individuals who might be in need of service, or aresearching for opportunities to participate, including Jewishlearning.
5. Provide a centralized place for up-to-date local, national andinternational Jewish news, action alerts, and Jewishinformation.
Ektron 8.02
Ektron 8.02
Emails
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Cumulative E-mail Messages Sent
2008
2009
2010
2011
