Phoeniixx Designs Address:

A-253, 2nd Floor,Okhla Industrial Area, Phase-1,New Delhi-110020

Explainer Video Production Process: Step-by-Step Description

Step I: Understanding Client BriefThe first step of explainer video production process involves going through the client’s brief and then spending time to develop in-depth understanding of their business entity and learning about their video requirement. To get the brief, a questionnaire is shared with the client, asking questions pertaining to their business entity, group of people targeted through it, benefits it provides to customers and more such questions. Questionnaire-filling is often followed by an interaction with the client for resolving any doubts or queries. Usually, it is the scriptwriter who goes through this process.

Step II: Research and BrainstormingOnce enough information is gathered from the client, a secondary research (if needed) is conducted for the purpose of understanding the business entity better. After the team members (mainly the scriptwriter, storyboard artist

Explainer video production is a multi-step process that involves more experts than one. Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production. If you’re wondering how a video is produced, then here’s a step-by-step description of Video Production Process.

Phoeniixx Designs Address:

A-253, 2nd Floor,Okhla Industrial Area, Phase-1,New Delhi-110020

and animator) have clearly understood the brief, they sit together to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.

Step III: Scripting & VoiceoverBased upon discussion, the explainer video script is crafted and sent to the client for approval. Typically, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval from the client, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.

Step IV:  Storyboarding & Illustration

‘‘A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.’’- Wikipedia

Basically, storyboarding involves sequentially sketching scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. Once storyboarding is done, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and once again, it is sent for client’s approval.  

Step V:  Animation and Sound EffectsOnce the fully-illustrated storyboard is approved from the client, the animation process gets started. This process of course, consumes a lot of time as it isn’t a simple job to bring static storyboard characters/elements to life. The animation is done entirely based on the final voiceover, thus ensuring proper synchronization between the audio and the visual.

Phoeniixx Designs Address:

A-253, 2nd Floor,Okhla Industrial Area, Phase-1,New Delhi-110020

Eventually, the animation and voiceover are integrated together to form the video. To this video, sounds effects are added. The sound effects enhance the overall video quality and contribute in creating subtle humor. The final video is sent for approval.

Step VI:  DeliveryOn approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format. This is how Explainer video production process ends.

To ConcludeIf you are planning to get an animated video produced, then you should keep in mind that no matter what explainer video style you choose to have for your video, the production is time consuming. Therefore, in order to have a high-quality video, the production team should be given enough time to conceptualize and produce it. Pull off an amazing video and experience its benefits!

About Author:

Swati Katariya works as Content Marketing Specialist & Scriptwriter, at Phoeniixx Designs, a New Delhi based Animated Video Production Company that produces Character Animated Videos, Motion Graphics Videos and Animated Whiteboard Videos for marketing. Other than Explainer Video Production, the company also provides services in Web Design & Development and in Logo Designing.  

Article Original Source: http://EzineArticles.com/9209330