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Interested to keep an Explainer video in your Homepage and not having much idea? Here are the questions to be asked before getting one for you & also the answers for those.
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Welcome to Bode Animation
Usually under 2 minutes short videos introduces businesses, products or services in a memorable way and engages target audiences also encourage them to share it with their social networks.
Engage Entertain Educate
Helps to take buying decision and converts our prospects into customers.
Simplifies your complex business ideas into high impact key messages to understand easily.
Provides important information's to the viewers as a solution of their problem.
One minute of video is equal to 1.8 million words.
Viewers to your website will decide in a few seconds want to stay or move on.
Instead of writing multiple pages to “About us” to brief yourself, tell your history short and mind catchy way.
(warning: we are a very busy world, always on the go and if you cannot capture your attention quickly, we move on)
It is possible only by explainer videos.
By 2016 video ad spendingwill reach $5.4 Billion by 2016 according to Break Media.
90% of user say that seeing a video about a product is helpful in the decision process.
After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
Explainer videos are not only for a particular business, product, service or idea.
Everyone wants an easy way tounderstand complex ideas and the understanding is universal for all the small and large. Explainer videos are doing it.
The key benefits are,
Better Google Result
Longer site visits and easily sharing
Perfect Pitch and Personality
Boosting Conversion Rate
Improved ROI
General Types are,
Whiteboard Animation
Typography Animation
2D Animation
Live Action
Screen cast
Motion Graphics
Cutout Animation
Creative Brief
Clear Script
Storyboard
Style Frames
Animation
Voice over
Sound Effects and Music Design
Make video simple
Keep video Short
Creative script
A focus on benefits
Perfect Professional voice overKeen call back
High Quality
Trying to explain everything.
Out of focus on solution and the Problem. Forcing Humor.
Expecting to get viral video (success depend on quality and marketing). No call to action. Forget to analyze and Track.
DIY Freelancer Production Houses
The most used mobile and web video file format is MP4.
Commonly used are,
FLASHAVI WMV MOVMP4
DIY - $600
Freelancing – $3000 - $5000
Production Houses - $1000 to $10, 000
DIY Freelancer Production Houses
DIY & Freelancing- Not to mention, depend on you spend and dealing
Production Houses – 4 to 8 weeks(generally)
Most of them like to put videos front and centre of homepage.
Wherever you place it should integrate seamlessly with your brand and content.
Make sure your viewer can find your video.
Once your video is finished
What’s next?
Don’t get stop just after posting in social media.
Make sure your video is indexable by search engines when user search for it.
Host and track analytics.
