Embed Size (px)
DESCRIPTION
Another amazing Mobile West Africa took place in Lagos during 13 and 15 of May. Eskimi was a sponsor and exhibitor at the event. Mobile West Africa as always was full of great presentation, discussions and dealmaking. We would like to thank everyone who visited Eskimi stand and listened to our presentation. If you did not have a chance to listen to Eskimi presenting, you can download or view the presentation here.
Citation preview
ABOUT ESKIMI2014 05
WHAT IS ESKIMI?
Mobile first entertainment platform
Interest based micro-blogging & fanclubs
Content platform with Jobs, Music, Education and Games
HOW USERS SPEND TIME ON ESKIMI?
Search for jobs
Download Music
Chat with friends or connect to meet new people Engage in 100’000+ fanclubs
FAVORITE ACTIVITIES
ESKIMI IS AN ENTERTAINMENT PLATFORM WHERE USERS CAN ENGAGE IN VARIOUS ACTIVITIES
9%
11%
13%
22%
45%
ChatFanclubsJob SearchMusicForums
ESKIMI IN NUMBERSSocial media platform in Africa and South East Asia
16+M members worldwide
8.8+M members in Nigeria1+M in Ghana0.5+M in Kenya0.5+M in South Africa0.5+M in Tanzania, Namibia, Zimbabwe
100’000 user generated fanclubs
MULTIPLATFORMmobile web nokia java app asha ft app android app blackberry app
desktop web
MULTIPLATFORMmobile web nokia java app asha ft app android app blackberry app
desktop web
2013
OUR FOCUS
KEY MARKETING TOOLS
DISPLAY
+ INCENTIVIZED,USING VIRTUAL CURRENCY
LEADSDATA
FANCLUBS
APPSGAMES
RESEARCH
FOCUS
ENGAGEMENT
+ INCENTIVIZED,USING VIRTUAL CURRENCY
PERFORMANCE CUSTOM
PERFORMANCE
CUSTOM
CRITICAL DIFFERENTIATION OF DIGITAL & SOCIAL MEDIA
INFLUENCES BUYING DECISIONS
HARD TO DO ELSEWHERE
ENGAGEMENT
ENGAGEMENT
PERFORMANCE
CUSTOMENGAGEMENT
2 CASE STUDIES
TREASURE HUNT
HOW IT WORKSEngagement, interaction and viral spread
USER STARTS
PLAYING
FINDS A TREASURE
POSTS AN AUTOMATIC
MESSAGE
NEW USER STARTS
PLAYING
RECEIVES A PRIZE
+ message with product benefits
VIRALSPREAD
TECNO MOBILE TREASURE HUNT CAMPAIGN
11’000’000 impressions of the TECNO treasures
500’000+ people played the game
1’750’000+ Eskimi coins given as prizes
84’000+ people won Eskimi coins
~12 minutes spent per game per day
years of collective user engagement time for a
single campaign!
11+
FANCLUBS
100%OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 FAN CLUBFANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION
WITH A BELOVED BRAND
USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK
No Yes
FANCLUB IS SOCIAL
76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family
of ESKIMI users do not reccommend any fanclubs to their friends
108,348 fans
36,730 fans
98,912 fans
Average single post reached 15-20% of the audience, up to 40% with multiple posts
... which is up to 8 times better reach than on same pages on Facebook
... and the posts got up to 5 times more engagement on Eskimi
ENGAGEMENT
PERFORMANCE
CUSTOMPERFORMANCE
KEY MARKETING TOOLS
DISPLAY
CPA BASED
LEADS DATA USERS
USEREDUCATION
USERACQUISITION
USERRETENTION
CHANGE YOUR PIN
UPLOAD MONEY
INVITE A FRIEND
MOBILE MONEY
FOCUS
ENGAGEMENT
+ INCENTIVIZED,USING VIRTUAL CURRENCY
PERFORMANCE CUSTOM
ARE SOCIAL MEDIA PEOPLE POTENTIAL VOTERS?
