ABOUT ESKIMI: THE PRODUCT2014 09

WHAT IS ESKIMI?

One of the largest Mobile Social Media platforms in Nigeria

Eskimi is a mobile first entertainment platform where users connect with one another.

Eskimi is a content platform consisting of: Jobs, Music, Chat, Fanclub and Forum

HOW YOU SPEND TIME ON ESKIMI?

Search for jobs

Download Music

Chat with friends or connect to meet new people. Engage in 100’000+ fanclubs

FAVORITE ACTIVITIESESKIMI IS AN ENTERTAINMENT PLATFORM WHERE USERS CAN ENGAGE IN VARIOUS ACTIVITIES

We have asked our users what activities do they like the most.

The frontrunners turned out to be CHAT and FANCLUBS features.

9%

11%

13%

22%

45%

ChatFanclubsJob SearchMusicForums

ESKIMIOne of largest social media platforms in Africa and South East Asia

18+M members worldwide

10+M members in Nigeria

Africa has more than 10 million users and 1.2+B impressions.

1+M in Ghana0.5+M in Kenya0.5+M in South Africa0.5+M in Tanzania, Namibia, Zimbabwe

CUSTOMER SEGMENTS

25-3435%

18-24 42%

0-17 12%

35-448%

45+4%

Users by Age

72%

28%

Female Male

Users by Gender

ESKIMI IS PART OF USERS DAILY LIFE Average daily spent time: 52 minutes

ESKIMI IS A MULTIPLATFORM PRODUCT

mobile web nokia java app asha ft app android app blackberry app

desktop web

Is Eskimi a free service? Yes providing you have access to the internet or have purchased a Data Bundle

BY PLATFORMS

0

0.125

0.25

0.375

0.5

Android RIM PC iOS Nokia Asha Other*

48%

20%

1%7%

11%13%

*Other - feature phones (Nokia C1, C3, Nokia X2, 2700c, etc.)

Op.System Users

Android 968,000

RIM 1,144,000

PC 528,000

iOS 88,000

Nokia Asha 1,760,000

Other feature phones* 4,312,000

What types of devices work on Eskimi? 98% of all major mobile devices including Feature Phones

TOP DEVICESAndroid RIM Nokia Asha Feature phones

Samsung Galaxy S3

Nokia C3

Nokia C2/X2-01/C1-01 MTN Shyne MTN Lyte Samsung LG Tecno iTel Solo

Nokia ASHA 501/ 210/200/208

BlackBerry Torch 9810 / Z10/9900/9790/9360/9900

Samsung Galaxy S4/S3/S2/Note 3 Sony Xperia Z/Z1 C6903/ SP C5303/ L C2105/ HTC One/Desire 400/Sensation Z710E/608T LG G, Nexus 5, Nexus 4 Tecno Phantom A Plus/Phantom II/Phantom III/ M5/M7/Q9/D9/S5/T343/T340 Mi-Fone Mi A451/MiA53 Opsson L1/IVO6655/D1/D2 Huawei Ascend P6

iOS

Apple iPhone 5S, 1/2/3/4/5/5C

Windows

Nokia Lumia 520/920/1020/1520/1320/925

TOP GOOGLE SEARCHES1. JAMB

2. MOZAT

3. BOKO HARAM

4. ASUU STRIKE

5. GOOGLE NEWS

6. ESKIMI

7. WHITNEY HOUSTON

8. VANGUARD NEWS

9. NNPC RECRUITMENT

10. FACEBOOK

SOURCE: Google zeitgeist 2012 NG

ABOUT ESKIMI: BUSINESS2014 09

ESKIMI BUSINESS OFFERING

SOCIAL COMMUNITY

ADNETWORK

CREATIVE & RESEARCH SERVICES

+ ++ INCENTIVIZED,USING VIRTUAL CURRENCY

KEY MARKETING TOOLS

DISPLAY

+ INCENTIVIZED,USING VIRTUAL CURRENCY

LEADS DATA

FAN CLUBS

APPS GAMES CUSTOM

ESKIMI FANCLUBSDevelop a high quality user engagement with your brand at ESKIMI!Eskimi fanclubs deliver faster & higher reach, engagement and customized brand experience.

YOU CAN:

Collect more than 1M unique fans; Broadcast your branded messages to ESKIMI users;Use the platform to develop a close relationship with your fan base.

100% OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 COMMERCIAL CLUBCOMMERCIAL FANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION

WITH A BELOVED BRAND

MOTIVATION BEHIND JOININGSEEING THE 100% MOTIVATION TO JOIN COMMERCIAL FANCLUBS, WE HAVE INVESTIGATED THE REASONS BEHIND IT.

66% reported they receive useful information, 22% get good deals and only 12% don’t see a clear benefit in joining a commercial fanclub.

I get good deals

I receive useful information

I don't get any benefits

VARIOUS RESEARCH SHOW THAT USERS TRUST THE BRAND THEIR FRIEND HAS RECOMMENDED THEM.

No Yes

ESKIMI IS SOCIAL

76% | 24%of ESKIMI users recommend branded fanclubs to their friends and family.

of ESKIMI users do not reccommend any fanclubs to their friends.

APPS: VIRTUAL WAITING LINE Engaging and viral tool for the launch of new products

WAITING LINEThere is a worldwide tradition of waiting in line for new products (e.g. phone models)So we thought it’s easier to do that virtually!

PROMOTES THE

DEVICE

EASILY GOES VIRAL

COLLECTS USER

DATA

AWARDS USERS FOR SHARING

BRANDINGFor the launch of the new device, we offer an extensive branding with product benefits.

HOW DOES IT WORK?Virtual waiting line works by the unique mechanism that ensures high engagement and viral spread.

1

2

3

4

User signs up for a game, “stands in line”

In order to move up, he must invite his friends via Eskimi, FB or Twitter

Every new registration gives the user +1 point

On the day of the launch, user with the most points gets a new phone for free!

VIR

AL SPREA

D

PHOTO COMPETITIONSESKIMI users love uploading photos and sharing them with their peers.Take that opportunity and organize your branded photo competition!

YOU CAN:

Engage users to take pictures with your products;

Increase loyalty to your brand by noticing and awarding your loyal fans.

TREASURE HUNTIt’s easy and fun for our users to use ESKIMI.Treasure hunt lets your brand to interact with ESKIMI users through a gamified activity!

EASY: we hide your ‘treasure’ (your logo or a branded badge) everywhere in ESKIMI (treasure placements are dynamic).FUN: users must search for a treasure while browsing ESKIMI and click on it to claim the prize (can be ESKIMI coins or airtime).EFFECTIVE: we provide clear metrics to our clients on how the game is running.

HOW IT WORKSTreasure hunt works by the unique algorithm that ensures both high interaction and viral spread.

USER STARTS

PLAYING

FINDS A TREASURE

POSTS AN AUTOMATIC

MESSAGE

NEW USER STARTS

PLAYING

RECEIVES A PRIZE

A prize can be Eskimi coins or airtime;It’s possible to include a message with product benefits.

VIRAL SPREAD

BENEFITS OF A GAMETreasure Hunt tool lets you run an effective and highly interactive game on ESKIMI.

LOTS OF IMPRESSIONS: we generate impressions only for those users, who start playing the game.

ENGAGING: users always know how many treasures there are left, so they can always come back and play the game again and again!

PEPPE TERRA CASE STUDYWe have reached impressive results within 1 week period!

GOAL: launch a Peppe Terra Treasure hunt and get as many interactions as possible within 7 days.

RESULTS: 7M+ impressions;200+ thousands of treasures found; 140+ thousands of participants!

RESEARCHWe can perform a targeted research for your brand! We make answering questions easy and fun, that’s why we get research results in no time.

ESKIMI ASKS WOMEN:

What toothpaste do you use? What tea do you drink?

2%5%5%

15%

16%

57%

Close-up Dabur Maclean OliveOral B Other

2%

20%

38%

40%

Lipton Other Tea Pot Top Tea

TARGET YOUR USERReach your specific target audience by using our accurate targeting layers!

TARGETING LAYERS AVAILABLE:

GENDER

AGE

CITY

EDUCATION

NEIGHBORHOOD

MALE FEMALE

18-24 25-34

LAGOS ABUJA ...

IKEJA L. ISLAND ...

DIPLOMA HND ....

...

Additional layers can be created by performing surveys. EXAMPLE: “What bank card do you use?”, “Do you drive a car?”

THANK YOUWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.

Vitalija Garifulina Sales Manager vitalija@eskimi.com+234 803 8857023kasule4ka

Vytas PaukstysCEOvytas@eskimi.com+234 813 6707269vytasx2