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CASE STUDIES2014
FEATURED CASE STUDIES
CASE STUDY #1 1’000’000 COKE BIRTHDAY GREETINGS ON ESKIMI
ON
As an added value, users shared personal Coke birthday cards heavily and generated additional viral impressions of
16’000’000on user profiles, main page and feed pages. Viral impressions will continue to spread even after the campaign with a predicted 20’000’000 impressions during the remaining year.
TREASURE HUNT
TECNO MOBILE TREASURE HUNT CAMPAIGN
11’000’000 impressions of the TECNO treasures
500’000+ people played the game
1’750’000+ Eskimi coins given as prizes
84’000+ people won Eskimi coins
~12 minutes spent per game per day
years of collective user engagement
time for a single campaign!
11+
PERFORMANCE UNCOVERED
Multiple mobile money companies launched customer acquisition, education and retention campaigns on Eskimi. Last campaign delivered
MOBILE MONEY CUSTOMER ACQUISITION
90’000registered customers to a large mobile money company, over a period of 90 days
400’000targeted retention notifications delivered
to activate and retain the users
FANCLUBS
USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK
No Yes
FANCLUB IS SOCIAL
76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family
of ESKIMI users do not reccommend any fanclubs to their friends
131,348 fans
36,730 fans
98,912 fans
Average single post reached 15-20% of the audience, up to 40% with multiple posts
... which is up to 8 times better reach than on same pages on Facebook
... and the posts got up to 5 times more engagement on Eskimi
MORE THAN 2 MILLION FAN SPONSORSHIP OPPORTUNITY
ENGAGEMENT FOR A CAUSE
ESKIMI users were invited to sign a petition for a one.org campaign to fight poverty with growing agriculture in Africa.
ENGAGE FOR CHANGE
146’000of ESKIMI signed one.org petition inside Eskimi and left their contacts for future engagement over a period of just 3 months
LET’S GET THE MUSIC STAR’TED
STAR BEER sponsored Eskimi music category for the period of 6 months. All music was delivered to users free of charge and created massive positive brand exposure.
MUSIC SPONSORSHIP
300’000’000branded impressions were delivered when downloading, searching or sharing music inside Eskimi
THANK YOUWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.
Doubi KoroyeCountry manager, Nigeria [email protected]+234 809 8800809 (NG) pmdoubi
Vitalija GarifulinaSenior business dev executive [email protected]+234 803 8857023 (NG) +370 674 05672 (LT)kasule4ka
