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ESKIMI FANS VS FB LIKES 2014 03

Eskimi fanclub can deliver better reach and engagement than Facebook pages

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New Eskimi case studies shows how Eskimi fanclubs can deliver better ROI when doing digital community management. Eskimi social media platform launched Eskimi Fanclubs as a solution for businesses already 18 months ago. Since then a lot of companies from FMCG brands, banks, mobile money, internet brands have launched fanclubs on Eskimi to engage with the audience and reach them on a daily basis.

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Page 1: Eskimi fanclub can deliver better reach and engagement than Facebook pages

ESKIMI FANS VS FB LIKES2014 03

Page 2: Eskimi fanclub can deliver better reach and engagement than Facebook pages

ESKIMIOne of the largest social media platforms in Africa and South East Asia !It’s a 2nd largest mobile destination in Nigeriaovertaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria)

15+M members worldwide

8+M members in Nigeria

Africa now has more than 10million users and 12+B impressions

1+M in Ghana0.5+M in Kenya 0.5+M in South Africa 0.5+M in Tanzania, Namibia, Zimbabwe, Mozambique

Page 3: Eskimi fanclub can deliver better reach and engagement than Facebook pages

POST ON ESKIMI VS FB Actual insights from partner brand !

Page 4: Eskimi fanclub can deliver better reach and engagement than Facebook pages

POST REACH 1/3

ESKMI post reaches more than 10% of total brand fan base and generates 6 times more interactions.

On ESKIMI post got 206 actions (likes/comments) on FB platform - 33.

ON ESKIMI

ON FB

Fans: 400,000

Likes: 84,000

Page 5: Eskimi fanclub can deliver better reach and engagement than Facebook pages

ESKMI post reached x25 more users than on FB platform and in reached 20% of total Fanclub user base.

On ESKIMI post got 76 actions (likes/comments) on FB platform - 0.

ON ESKIMI

ON FBPOST REACH 2/3

Fans: 80,000

Likes: 30,000

Page 6: Eskimi fanclub can deliver better reach and engagement than Facebook pages

POST REACH 3/3

ESKMI post reached more than 15% of total brand fan base and generates 6-7 times more interactions.

On ESKIMI post got 28 actions (likes/comments) on FB platform - 88.

ON ESKIMI

ON FB

Likes: 960,000

Fans: 36,000

If Eskimi Airtel Nigeria Fanclub had same fans number, Eskimi could generate around ! 700 interactions in total versus 88 FB now delivers.

Page 7: Eskimi fanclub can deliver better reach and engagement than Facebook pages

PROMOTED POSTPROMO post drives for all Eskimi user base Reach and Egagement with Your special brand. !- Get more Reach - Get more Likes - Get more Comments - Get ENGAGEMENT!

Page 8: Eskimi fanclub can deliver better reach and engagement than Facebook pages

BEST: ESKIMI FANCLUBReach a high quality user engagement with YOUR BRAND at ESKIMI!Eskimi fanclubs deliver faster & higher reach, engagement and customised brand experience.

!

A place for ESKIMI members to get information about Brand, products and much more. - Branded club in Web and Mobile- Fanclub with Brand name - Members can invite their friends to join- Plenty Viral tools to engage with users!

Page 9: Eskimi fanclub can deliver better reach and engagement than Facebook pages

FANCLUB ON ESKIMIOur goal is to create solutions for all mobile phones and ensure a best viral spread of YOUR BRAND advertising campaign. Here’s how we do it.

BRAND FANCLUB

PHOTO COMPETITION

TREASUREHUNT

DISPLAY MEDIA

SITE TAKEOVER

Page 10: Eskimi fanclub can deliver better reach and engagement than Facebook pages

CURRENT ADVERTISERS

...and many others!

Page 11: Eskimi fanclub can deliver better reach and engagement than Facebook pages

CONTACT USWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.

Vitalija Garifulina Sales Manager [email protected]+234 803 8857023 (NG) +370 674 05672 (LT) kasule4ka

Vytas [email protected]+234 813 6707269 (NG) +370 633 00000 (LT)vytasx2