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Growing Ramadan 2014 Fanclub audience is ready to engage with users and grow brand awareness. There is a perfect space for brand to position itself as user-friendly.
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ESKIMI’
13+M
7+M
90% mobile
1 hour
6MB of traffic
1+M
0.8+M
CUSTOMER SEGMENTS
TOP 10% of Nigerian audience by disposable income use ESKIMI everyday.
25-34
18-24
0-17
35-44
45+
Users by Age Users by City
1 10.75 20.5 30.25 40
Lagos
Abuja
Ibadan
Benin-City
Abeokuta
Port Harcourt
Ilorin
Warri
Akure
Other
MEDIA IN AFRICA IS
MOBILE!90%81%
ESKIMI
7 hours
6.5 hours
Proposal is focused on growing Ramadan 2014 Fanclub
audience, engaging with users and growing brand
awareness.
There is a perfect space for brand to position itself as user-
friendly.
Ramadan is one of the most important observances for Eskimi
users, so they will look for a place where they can share prayers
and good deeds;
Users will be able to share prayers and invite friends to join the
club.
GOAL
RAMADAN CLUB
SPONSORSHIP
LAUNCH SPONSORED “RAMADAN” CLUB
- Fanclub will be reached by external link
m.eskimi.com/c/ramadanng
- Fanclub will be promoted inside Eskimi.
CASE STUDY
RAMADAN Fanclub has more
than 33’000 members.
Engagement with users is very
high, single post has more than1’500 comments and likes.