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Eskimi is mobile-first community in Africa and Asia. More than 13 mil registered users, with biggest markets in Nigeria (7M+ users), Ghana, Indonesia, Vietnam.
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FINANCIAL INSTITUTIONS CASE STUDIES2013 08
ESKIMIIt’s a 2nd largest mobile destination in Nigeriaovertaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria)
13+M members worldwide
7+M members in Nigeria
90% of Nigerians use mobile and not web to access social networks.
ESKIMI members spend more than 1 hour on site per day and generate 6MB of traffic per user per month!
0.8+M members in Ghana0.8+M members in Kenya
MEDIA IN AFRICA
IS MOBILE!90%
81%
of ESKIMI users are mobile and spend more than 7 hours per month using the product
of Facebook users are mobile and spend more than 6.5 hours per month using the product
FINANCIAL INSTITUTIONS CASE STUDIESWe run effective campaigns that are both engaging and result-oriented.
DATA COLLECTIONPersonal data is important in effective direct communication with your perspective clients.We run data collection campaigns and deliver user leads straight to your CRM system!
LEADS COLLECTION CAMPAIGN FOR NIGERIAN BANK
GOAL: collect users’ Full names, Phone numbers, E-mails and additional information: which bank do they use and have accounts with.SOLUTION: we ran a highly targeted leads collection campaign, based on users’ cities and age groups.RESULTS: we have delivered weekly data packages for our client, containing users’ personal information.
LEADS COLLECTED: 40 000 leads in just 8 weeks!
ACCOUNT OPENINGLet your users open banking accounts straight from their mobile phones!We can make it easy, fun and rewarding!
CHALLENGE: Drive new users to open banking accounts and collect their personal information.
SOLUTION: Using CPM advertising and incentivized offers, we have created an account opening form straight at ESKIMI.Users could receive ESKIMI coins and airtime for filling-in the form with the required information for account opening.
RESULTS: 80% registration rate and 8% actual accounts opening rate!
MOBILE MONEY ROLL-OUTWe have came up with an idea on how to successfully roll-out your mobile money services
MOBILE MONEYWe do not just simply promote your app, we acquire actual users!By educating, raising awareness and implementing social tools we have lowered drop-off rate as much as possible!
APP PROMOTIONSTRATEGY
USER ACQUISITION STRATEGY
1000 Users acquired through Eskimi mobile money platform(all 1000 provide contact information)
1000 Retention notifications (PIN change, app download, etc.)
800 Receive educational information (How to, general info)
300 Shares mobile money to their friends
100 Invites family and friends through special apps
350 Downloads the app (already being registered)
1000 App is promotedApp optimization and compatibility issues
200 App is downloadedApp is discovered in phone
50 App is launched
10 Users register to the service(only 1% user contact details)
3 Usage: PIN change, funds, general education
VS.
MODEL EXPLAINEDOur customer acquisition model includes collecting customer data and educating them with further notifications.
USERACQUISITION
FURTHERNOTIFICATIONS
APPDOWNLOAD
APPUSAGE
User aquired using CPA (cost per aquisition) model and automatically joins a fan club for further education.
User receives notifications on ESKIMI (or e-mail; SMS)Notifications use incentives inviting them to learn, download or share with friends!
NEW VIRALUSERSNew users sign up for mobile money because their friends have recommended!
By getting reminders, and additional education, user downloads the app.
User actually uses the app because:1) He is already educated;2) His friends have recommended using it.
RESULTSUsing CPA (cost per acquisition) model instead of APP (app promotion) can save you about 80% of campaign budget!This does not calculate any potential reach or usage!
APPWAY
CPAWAY
$4.76per registration
$0.90per registration
>ESKIMI can acquire up to 100 000 unique registrations per month!+ a solid fan base on ESKIMI for further communication!
CURRENT ADVERTISERS
...and many others!
CONTACT USWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.
Vaidotas ValantiejusKey Account Manager
[email protected]+370 610 12923vaidotas.valantiejus
Vitalija GarifulinaSales Manager
[email protected]+370 674 05672kasule4ka
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