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We know what year it is, but Fiberlink wants to help you future proof your Enterprise Mobility Management strategy and solutions with guest speaker IDC analyst John Jackson. Mobility is a dynamically evolving design point for enterprise applications of all types. As an IT professional, it can be tough to keep up with the fast pace, new ideas and all those acronyms! MEM, MDM, MAM, BYOD...how does it all fit together and where's it all going? Mobile Enterprise Management (MEM) is expected to own $2.1B of the market by 2017*. This isn't hard to believe with more than half of IT Managers reporting that their organizations have implemented an MDM or MAM tool in their mobile strategy. And as the Bring Your Own Device (BYOD) beat goes on, MEM solutions have evolved from device management to incorporate app management, and are now increasingly supporting content management functionality. Listen as John Jackson discusses enterprise mobility: - IDC's Third Platform concept and how it changes everything - 2-3 -year outlook on EMM - Expanding functionality expected from EMM platforms - What other IT professionals like you are saying about EMM - Essential guidance for IT buyers vetting EMM vendor
Citation preview
Enterprise Mobility Best Practices – 2017 Analysts’ Predictions
Sponsored by Fiberlink John Jackson
February, 2014
#EMM2017
Agenda
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1. Enterprise Mobility, the Third Platform, and a 2-3 Year Outlook
2. Mobile Enterprise Management in Perspective
3. The Voice of IT
4. Essential Guidance
#EMM2017
Poll question
Where do you see the future of EMM headed? a) Fad technology solution - need today but not long term
(1-2 years) b) Stick around - EMM has the potential to replace legacy
management systems (2-4 years) c) Core Technology - EMM will help manage mobility for the
long term (4-10 years)
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#EMM2017
Enterprise Mobility: The Next 2-3 Years
3rd Platform compute and service distribution paradigm is permanent
BYODBYOAppMYOC (manage your own content), and beyond
Highly heterogeneous “customers”, modalities, and client side environments
Organizations move from a device centric approach to a multi-channel app/data/content mentality
Vendor selection is a “future proofing” challenge
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
#EMM2017
Core Mobile Enterprise Components
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 5
Managed Services
Mobile Enterprise
Management
Mobile Enterprise Security
Mobile App Development
Mobile Enterprise
Applications
Devices
Professional Services: Im
plementation
Mobile Enterprise Software
Professional Services: Im
plementation
Professional Services: Design &
Strategy
#EMM2017
Mobile Enterprise Management (MEM)
$2.1B market in 2017
Includes standalone MDM, MAM, and suites that combine MDM, MAM, MCM
Offerings increasingly integrated into existing management & security infrastructure and application development processes
Source:/Notes: IDC Mobile Enterprise Management Forecast and Analysis
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Mobile Enterprise Management (MEM)
Mobile Device Management (MDM)
Mobile Application Management (MAM)
Mobile Content Management (MCM)
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
2012 2013 2014 2015 2016 2017
$ US
M
WW MEM Forecast
Americas
EMEA
Asia Pacif ic
#EMM2017
Mobile Enterprise Management’s Expanding Functional Horizons
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Mobile Device Management
Mobile Application Management
Mobile Enterprise App Store
App Wrapping/Containerization
Mobile Content Management
Managing the Internet of Things
MDM: Still key for corporate-liable devices (and/or data) MAM/containers: Granular management, security and corporate policy
control of apps MCM: Rapid growth - offers ability for differentiation
Cloud offers fast deployment, lower risk and better support Security is an essential element across functional areas …As is the user experience
#EMM2017
Poll question
How would you classify your organization’s posture on mobility at this time? a) Struggling with mobile practices around BYOD, data
security and mobile apps b) Developed and implemented a crawl, walk, run strategy c) Mature mobile policy program in place d) Mature mobile policy & supporting security and support
technology (EMM)
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#EMM2017
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A Few Important Things IT Managers are Saying About Enterprise Mobility
© IDC 2013
#EMM2017
MEM Adoption is a Glass Half Full
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
Yes (53.2%)
No (16.6%)
No, but plan to in the next 12 months
(25.3%)
Don't know (4.9%)
Has your organization implemented mobile device management or mobile application management tools to track or manage smartphones and the software on those devices used by employees?
#EMM2017
Enterprise Apps are a B2X Story
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
0 10 20 30 40 50 60 70
Business to business (business partners are the primary user of the application)
Business to consumer (our customers are the primary users of the application)
Business to employees (internal employees are primary users of the
application)
(% of respondents)
For those mobile applications that you have rolled out, who are you delivering these applications to?
#EMM2017
The Line of Business is Empowered
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 12
0 5 10 15 20 25 30 35 40 45
Business unit usually initiates or leads
A dedicated mobility project or mobility IT manager usually initiates or leads
IT usually initiates or leads
A joint effort between business unit and IT
(% of respondents)
How are decisions made around mobility at your organization?
#EMM2017
MCM In the Cards With Security First
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
Yes (77.9%)
No (15.2%)
Don't know (6.9%)
Do you have an existing (or are you planning to implement) mobile content management solution that will allow employees to access, synch and share documents on mobile devices in the next 6–12 months?
0 20 40 60 80 10
Deduplication of capabilities (n = 280)
Ability to leverage existing inf rastructure (n = 334)
Collaboration capabilities (n = 339)
Method of security used for data at rest and in motion (n = 354)
Preventing data loss and meeting compliance mandates (n = 379)
(% respondents)
Important Capabilities of Mobile Content Management Solution
#EMM2017
Poll question
Which option is most appealing to deliver corporate documents to mobile devices? a) Keep corporate documents in our current NWFS, enable
access using an enterprise gateway b) Host corporate documents in vendor cloud c) Still need more information
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#EMM2017
Essential Guidance for IT Buyers Use these trends to your advantage:
• For most enterprises, the time to establish a formal mobility strategy is now
• Be prepared to evolve your organizational structure for maximum advantage
Look for holistic capabilities when selecting vendors: • The number and nature of devices, runtime environments, application
architectures, and end user requirements will remain highly heterogeneous
• Siloed thinking in the vendor selection process will create inefficiencies, security issues, and unwanted costs.
• While many companies have approached the problem from a device-centric view in the past, the focus is beginning to shift towards a more holistic view that takes the device, applications and content into consideration
Think from the outside in: • Security should be part of every major decision related to data access – but the
quality of the user experience can determine success or failure
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 15
#EMM2017
MaaS360 Delivers an Integrated Solution
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One Platform for All Your Mobile Assets
Visualize your entire mobile environment
Manage all your users, apps, and content
Secure your corporate data and enforce compliance
#EMM2017
Dual Persona to Separate Work and Personal
Secure Mail
Application Security
Secure Browser
Secure Document Sharing
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WorkPlace Container for Mobile Collaboration
MaaS360 Secure Productivity Suite
#EMM2017
Easiest to Deploy and Scale Mobile Device, App, and Content Management & Security platform For organizations that are…
• Embracing multi-OS environments (iOS, Android, Windows Phone) • Allowing Bring-Your-Own-Device (BYOD) programs • Developing and deploying mobile apps (public and private) • Enabling corporate content on mobile devices securely (push and pull) • AND MORE….
Why Customers Choose MaaS360
#EMM2017
Get Started Now
maas360.com
Instant Access a free, fully functional trial for 30 days
Mobile Manage and secure your devices, emails, apps and docs
Easy Set up and configure your service in minutes
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#EMM2017
For more information
• Forum – announcements, discussions and questions
• Blog • Webinars • Resources • Social media
Follow-up: [email protected]
Visit the MaaSters Center to discuss IT in the cloud: MaaS360.com/maasters
