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Get a glimpse into the key trends that will drive mobility over the next 12 months and begin to map a course for dealing with upcoming changes to the mobility landscape, including: • The rise of one-button BYOD as a solution to securing multiple device vendors • The enterprise emergence of HTML-5 for app flexibility and control • Cloud computing advances the pressure to increase innovation and workloads at lower costs
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© 2012 Tangoe, Inc.
Moving Mobility Forward:
10 Mobile Predictions for 2013
Troy Fulton,
Director, Product Marketing
Presented by:
Wednesday, December 5, 2012
© 2012 Tangoe, Inc.
Today’s Speaker
Troy Fulton
Director, Product Marketing
• 20+ years in high-tech and communications devices
• Senior product marketing and management positions with global
corporations including Motorola Mobility, Nokia, and Compaq
• MBA from The College of William and Mary; BA from Boston
College
© 2012 Tangoe, Inc.
Agenda
• Trend Summary
• 10 Predictions
• BYOD
• New Devices
• Big Data
• Browser Battles
• 3rd Platform Takes Off
© 2012 Tangoe, Inc.
• 3Q12 worldwide sales of mobile phones to end users: 428 million units
• 3.1% decline of QoQ vs 3Q11
• Smartphone sales = 39.6% percent
• Enterprises buying iPhones “in droves” (Source: IDC)
• Apple and Samsung controlled 46.5% of the smartphone market
• Nokia now 7th (who is 4th?)
• 1B mobile devices in 2013
• Mini tablets with screens <8 inches will account for 60% of tablets (Source: Business Insider)
Gartner: Apple and Samsung Lead the Pack
4
Gartner
© 2012 Tangoe, Inc.
#1 - The BYOD Easy Button
• IL vs. CL Trends (IDC)
• iPhone top CL device in 2016 at 70M units
• 2012 smartphone shipments
• iOS IL 37M units vs. Android 88M units
• CL volume: 31M iOS vs. 15M Android
• Global IL phones/tablets @ 350M by 2014
• Juniper Research
• Pendulum of control swings back to IT
• BYOD Solution stack emerges
• TEM, MDM, MAM, containerization, MCM, NAC
• Pre-configured profile based on employee type, role, location,
dept
• Real-time context awareness and response
• Integrated policy monitoring and enforcement
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Gartner
IDC
© 2012 Tangoe, Inc.
#2 – HTML 5 Builds Momentum
• Browser access to applications and cloud-based content
• Browser becomes a universal computing platform
• Gartner: 80% of all mobile apps will use HTML 5 by 2015
• IDC: 15% of new mobile apps launched in 2015 will be based on HTML 5
• Developers bypass walled gardens
• Enterprises embrace HTML 5
• Device containerization is critical path
• Carriers support HTML 5
• LTE / 4G networks deliver promised video experiences
• Standard collaboration
• Microsoft, Google, Apple, Adobe,
Amazon, SAP, and Facebook
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© 2012 Tangoe, Inc.
#3 – Browser War Shifts to Mobile
• 70% of search is on Google
• Incentives for advertisers to maintain relevancy
• 30% via Bing (Microsoft) and Yahoo (powered by Bing)
• 12% of web traffic now on tablet or phone (100% increase)
• Safari and Google's Android browser dominate
• Forrester: HTML 5 compatible browsers grew to 75% YoY from 57%
• 75% of users in NA and 83% in EMEA use HTML5 compatible browsers
• So what?
• Bypass Google and go to Amazon, Facebook, Yahoo, Microsoft
• Traffic is platform application-centric, not web page
• Risks to your data expands to an
integrated ecosystem
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© 2012 Tangoe, Inc.
#4 – Device Divergence
• Device manufacturers embrace HTML 5
• Lower cost devices, faster boot-up (Chrome book)
• X Prize Foundation
• Mobile platform to diagnose a set of 15 conditions
• Wearable smart electronics
• Flexible OLED (Organic Light Emitting Diode)
• Smart Glasses
• So what?
• The potential for the headset, clothing, or device is in the apps
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Gartner
© 2012 Tangoe, Inc.
#5 – Big Data
• Definition (Gartner):
• "Big data" is high-volume, -velocity and -variety information assets that demand cost-effective, innovative
forms of information processing for enhanced insight and decision making.
• Big data will join mobile and cloud as the next "must have" competency
• Volume of digital content grows to from 1.8ZB to 2.7ZB in 2012. 8ZB by 2015.
• Enhanced collaboration and integration
• eBay used big data analytics to conquer complexity and save millions on IT infrastructure
• Reach out and sell someone
• Find and target mobile users, especially tablet users
• So What:
• Big Data technologies data overload into data insights
• Optimization and competitive advantage opportunities
• Protect your data
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© 2012 Tangoe, Inc.
#5 – Big Data (continued)
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© 2012 Tangoe, Inc.
#6 – M2M
• What is M2M?
• Machines to report to other machines data from integrated sensors.
• Sensor data is analyzed so it can be used by other machines to respond with actions.
• GE: “Industrial Internet”
• An open, global network that connects people, data and machines
• $15 trillion to global GDP by 2030 = adding
another U.S. economy to the world
• Value shift
• 2012: 90% of M2M revenue from selling
connectivity
• So what?
• Lack of OS standards at the modem
• Security risks
• Data plan risks
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© 2012 Tangoe, Inc.
#7 – Hybrid Clouds
• Cost efficiencies
• Mobile app (and data) lifecycle management costs less
• The need for speed
• Hybrid cloud strategy puts select workloads in the public cloud and keeps others in-house.
• Architectures expand from siloed, enterprise-out to outside-in ecosystems
• So what?
• Cloud governance, management and integration become a recognized priority
• Switch workloads between public and private clouds for competitive advantage
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© 2012 Tangoe, Inc.
#8 – Back-End Integration Remains Critical Path
• Enterprise mobile apps rely on real-time integration to back-end systems
• Ability to view performance indicators and drill down
• Mobile apps & users
• “Unstructured” knowledge content
• External content, results, diverse insights, internal content and collaboration outputs…
• Integrated with portal solutions (i.e., SharePoint or SAP portal)
• Collaborative action among businesses and developers
• Enterprise mobile mashups
• Apps integrated with backend systems to expose actionable insights
• Mobile users can respond in real-time
• Consumer mashups
• Combines data from public sources via the browser
• So what?
• Mobility only matters when connected to meaningful applications and data
• Access control, identity management, and data security are critical
• Cloud-based availability means enforce your ecosystem security requirements
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© 2012 Tangoe, Inc.
#9 – Mobility Strategy Matters
• Mobility is the majority
• IDC: 57% of overall IT spending growth from mobile device purchases in 2013
• Prevent BYOIT
• Consumerized synch solutions
• Mobility strategy matters to everyone
• Empowered stakeholders seek IT leadership
• Real-time, collaborative architecture
• Social integrated within the app platform
• Winning battles requires new thinking
• So what?
• App control is the critical path to protect data within integrated platforms
• Technology does not a strategy make
• Do not be fooled…if no controls, there is sensitive data on the device
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© 2012 Tangoe, Inc.
#10 – MDM Evolves
• Pendulum of controls swings back to IT
• Integrated solution suite
• Containerization
• NAC
• Content Management
• Managed Services through the communication lifecycle
• MDM becomes EMM or MEM….
• Real-time contextual awareness
• Managed services
• Private Clouds
• Lifecycle approach drives scale efficiencies
• So what?
• Integrated replaces stand-alone
• Personal cloud replaces traditional computers
• The digital business is critical path
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© 2012 Tangoe, Inc.
Last Point…
• 1st platform: Mainframes - 1970 - 1990
• Secret vault built and accessible by the (self) chosen few
• 2nd platform: Distributed Computing - 1990 - 2010
• Need to know access across shared infrastructure
• 3rd platform: The Big Mashup - 2010 - 2020
• Mobile devices, cloud services, social technologies, and “big data”
• IDC: Enterprise moves past “exploration” to full-blown high-stakes competition in 2013
• So what?
• Cloud offers elastic innovation (solutions)
• OpEX model, simple exit, low risk
• Computing workload and app lifecycle costs continue to decline
• IT realizes cloud does not equal outsource
• Your competitors and customers have access to the same innovation
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© 2012 Tangoe, Inc.
Questions and Contacts
Troy Fulton
Director, Product Marketing
Tangoe
203.859.9300
www.tangoe.com
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