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How Pronto Marketing Cures Online Marketing Headaches for MSPs
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock
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Agenda
• Expert Introduction• What is Online Marketing?• Challenges and Opportunities for MSPs• Best Practice Tips from Pronto
Marketing• Questions and Discussion
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Expert Introduction
Pronto Marketing
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Over 1.000 active customers
Founded in 2008
Pronto Marketing provides customers with fully managed websites and related online marketing without long-term contracts or
commitments
Based in Bangkok, Thailand
What is “Online Marketing”?
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Types of Exposure Available to Your Company
• Web Design and Maintenance • Social• Blogging• Email Marketing• SEO• Advertising
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Why do Online Marketing?
Online Marketing creates a bigger stream of leads and helps you
attract and obtain new customers
Attract Customers
Engage Leads
Develop Search Strategies
Challenges and Opportunities for MSPs
Partner Challenges
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• Building a quality website
• Developing relevant content
• Staying consistent on Social Media
• Being data-driven
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How Does Social Media Apply to MSPs?
94%66%37%25%
Of SMB clients research companies online before doing business with them
Of small business owners say that finding new customers is a top concern
Of SMBs plan to increase their digital marketing spend in next 12 months
Of SMBs invest into online marketing to date
Sources: 29 Game-Changing Small Business Digital Marketing Statistics. McLeod. Blue Corona, 4 May 2016. Web. 22 June. 2016.
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How MSPs Can Benefit from Online Marketing
• Shape the perception of your business
• Show transparency in communication
• Position yourself as a thought leader
• Analytics
Best Practice Tips from Pronto Marketing
Pronto Marketing’s Service Portfolio
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Marketing ServiceseCommerce
Website
Managed Website
Collaboration Process
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Get on board
Get creativ
eGet
results
Showcase Websites
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Showcase Websites
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Showcase Websites
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Results
14.6%30s
51.7%
Growth in organic search traffic for your clients compared to average market growth of 3.7%
Longer time spent on Pronto’s mobile-optimized platform than on a non-mobile-friendly site.
Increase in organic search traffic over first 6 months with Pronto.
Questions for Tim
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• What budget should MSPs allocate to online marketing in order to see valuable results?
Questions for Tim
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• What budget should MSPs allocate to online marketing in order to see valuable results?
• How do you work with MSPs who are on tight budget constraints?
Questions for Tim
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• What budget should MSPs allocate to online marketing in order to see valuable results?
• How do you work with MSPs who are on tight budget constraints?
• Which marketing activities have the most profound impact on your clients success?
Questions for Tim
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• What budget should MSPs allocate to online marketing in order to see valuable results?
• How do you work with MSPs who are on tight budget constraints?
• Which marketing activities have the most profound impact on your clients success?
• What sets you apart from the competition?
Questions and Discussion
Thank You!
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock
Tim KelseyDirector of Marketing [email protected] linkedin.com/in/timothy-kelsey-25359643
