do you oohgle?

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rail Transvision

rail 6 sheets

gym 6 sheets

roadside 6 sheets (PS)

roadside LED screens

roadside 6 sheets (CC)

underground TCP

underground 16 sheets

underground LCD

underground XTP

the campaignnu

mbe

r of

site

s

date

15,000+ unique visitors

31,000+ page views

3,500 questionnaires

66 countries

23% click-throughs to Coke

19 twitters

16 blogs

7 Flickr posts

4 articles

2 Facebook posts

key findings

visitor numbers by day correlated with volume of OOH advertising

respondents were more likely than the average to be using firefox browser (i.e. are tech savvy)

little time lag between seeing ad & searching

digital screens accounted for 16% response but just 4% of sites

propensity to search doubled amongst i-phone users