Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools...
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Creating a Sustainable Recruiting Program in 90 Days Case Study: Hiring 200 Teachers for Newark Public Schools Tracy Brisson Founder & CEO The Opportunities Project
Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers
Presentation delivered by Tracy Brisson of The Opportunities Project on 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
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1. Creating a Sustainable Recruiting Program in 90 Days Case
Study: Hiring 200 Teachers for Newark Public Schools Tracy Brisson
Founder & CEO The Opportunities Project
2. Day One, Part One: The Challenge 200+ teacher vacancies 90
days to fill Little recruiting infrastructure High-stakes hires
Colleges out of session Tough job, tough city Creating a
Sustainable Recruiting Program in 90 Days | 2
3. Creating a Sustainable Recruiting Program in 90 Days |
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4. Day One, Part Two: The AssessmentStrengths- Americas social
media mayor Cory Booker- New school district
leadershipOpportunities- Teachers interested in participating in
change, city on the rise- Change the perception of Newark, its
schools & students, and government Creating a Sustainable
Recruiting Program in 90 Days | 4
5. Week One: BrandingStrategy Properties Resources and
Sustainability Creating a Sustainable Recruiting Program in 90 Days
| 5
6. Creating a Sustainable Recruiting Program in 90 Days |
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7. Creating a Sustainable Recruiting Program in 90 Days |
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8. Week Two & Three: User Experience and Selection
Transition to employee Keeping them (needed more thought) warm
Application - online events design - direct & indirect
communication - our needs vs. applicant needs - screening
materials, rubric, & procedures Creating a Sustainable
Recruiting Program in 90 Days | 8
9. Month Two: Hiring Managers Evidence-based interviewing
Value-focused Event-oriented Creating a Sustainable Recruiting
Program in 90 Days | 9
10. Month Three: The Results 30,000+ monthly website visits
4,500+ website registrations 2,000+ social media fans 2,500+
complete applications 1000+ applicants highly recommended 200+
hires (8% selectivity rate) Creating a Sustainable Recruiting
Program in 90 Days | 10
11. Ongoing Sustainability58% of applicants who I felt that
this was ainteracted with Teach district that cared aboutNewark on
social media the potential candidates itreported it improved wanted
to bring on board.their perception of There was a real sense
ofNewark Public Schools support that you find inas an employer few
other districts.Per Aug. 31 survey of applicants,representative
sample of applicants. Survey Respondent Creating a Sustainable
Recruiting Program in 90 Days | 11
12. Contact Tracy and The Opportunities Project Websit
www.opportunitiesproject.co e: m Email: [email protected] Phone:
(347) 987-1490 http://twitter.com/oppsproject
http://linkedin.com/in/tlbrisson http://facebook.com/oppsproject
http://youtube.com/oppsproject www.opportunitiesproject.com