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Convergence of Mobility, Analytics, Social and Cloud to Drive InnovationKerrie Holley, IBM Fellow, Research

August 2013

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Four primary forms of innovation takes place within the enterprise

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Hal Varian, Chief Economist at Google on Combinational Innovation

3

Component parts are all bits:

– Protocols: TCP/IP, HTTP, CGI, SQL, …

– Languages: HTML, XML, Java, Python, Perl, …

Bits / Protocols / Languages can be combined to make:

– Web Pages, intranets, chat rooms, auctions, exchanges, video streaming, VOIP, search engines, tweets, …

No time to manufacture, no inventory problems, no delivery problems

Bits can be shipped around the world in seconds, and innovators can work in parallel

Result: extremely rapid evolution and technologial progress

Question: What are the implications for commerce?

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Mega Trends

Technology Drivers

Mobile - Social – Cloud - Analytics / Big Data

Increasing Complexity / Yet More Consumable Data and data management Workloads Discovering insights Interaction

Fast Pace Evolving business eco-system Dynamic scalability Minimize time to value Keeping pace with technology and globalization

Contextual Overload Proliferation of sensors and devices Demand for personalization Just in time

Growing Scale / Lower Barrier of Entry Users Transactions Computations Data

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Major Waves of Technology

Back OfficeComputing

Client Server PC - 1981

World Wide Web and eBusiness

Confluence of Social Mobile Cloud Analytics / Big Data

90’s80’s60’s We are here

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The enterprise is transforming

New user: fundamental Shifts in Devices and Usage– PC Mobile – Search Social– Traveling Heavy Traveling Light– Minimal Insight Contextual – Standard Interfaces Imagination of User Interfaces

New developer: taking control over the corporation with Open Source

– Prosumers are becoming the newest developers– The new developer is API driven

Application economy of the enterprise is changing: bring your own applications, data and device to the enterprise

– Unaware Incorporated Location Services– “Toy Apps” Business Level Capabilities – Monolithic applications Mobile Self-Service

Marketplaces– Disruptors: born on the Internet Companies

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The Web Beyond the Browser

Web 1994 was the “get me a domain and a page” era.Web 2000 was the “make my page(s) interactive and put people on it” era.Web 2010 is the “get rid of pages and glue APIs and people together” era.”Robert Scoble (Author of tech blog Scobleizer)

“$7bn worth of items on eBay through APIs”Mark Carges (Ebay CTO)

“The adoption of Amazon’s Web services is currently driving more network activity then everything Amazon does through their traditional web sites.”Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)

“$7bn worth of items on eBay through APIs”Mark Carges (Ebay CTO)

The API which has easily 10 times more traffic then the website, has been really very important to us.”Biz Stone (Co-founder, Twitter)

“The adoption of Amazon’s Web services is currently driving more network activity then everything Amazon does through their traditional web sites.”Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)

Web APIs are the new, fast-growing business channel

Businesses Are Evolving

stores (800) ###s web sites

Not having an API today is like not having a Web Site in the 90s

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Business is experiencing the fourth wave of information technology evolution

Mainframe

Client-Server

Internet /e-business

Social

Cloud

Mobility

Analytics

API

API

API API

API

APIAPI API

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Successful CIOs blend three pairs of roles that seem contradictory, but are actually complementary

AblePragmatist

SavvyValue Creator

RelentlessCost Cutter

CollaborativeBusiness Leader

InspiringIT Manager

MakingInnovation real

Raising the ROI of IT

Expandingbusiness impact

InsightfulVisionary

By integrating these three pairs of roles, the CIO makes innovation real, raises the ROI of IT and expands business impact

http://www-935.ibm.com/services/c-suite/cio/study/

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The most effective CIOs consider the full range of possible influences when evaluating how each pair of roles should be prioritized

Macroeconomic factors

Regional conditions

Industry characteristics

Organizational influences

Personal aspirations

Stay abreast of market forces

Pay attention to geographical and regional particulars Know the availability of industry-specific skills

Understand how customer expectations are changing Know where competitive threats exist Understand how customer relationships are evolving

Understand the organization structure and culture Evaluate the overall business and IT situation

Request input from end users and IT colleagues to identify areas of strength, as well as improvement opportunities

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Kerrie Holley; klholley@us.ibm.com

twitter.com/kerrieh

http://www.facebook.com/KerrieHolleyIBM

http://www-03.ibm.com/developerworks/blogs/page/ClientSOA 

http://www.linkedin.com/in/kerrieholley

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