Consumerization and the MyIT Experience

Consumerization and the MyIT experience

Power to your People

© Copyright 04/12/2023 BMC Software, Inc2 © Copyright 04/12/2023 BMC Software, Inc2

Con-sum-er-ize[kuh n-soo-muh-rahyz]

1.to make (goods or a product) suitable or available for mass consumption: to consumerize computers by making them cheaper.

2. to encourage or foster the widespread consumption of (goods or a product).


All of the products are going to keep getting better. All of the trends that we are talking about are going to keep continuing. Nothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop cloud. All those things are just going to keep going. – MARC ANDREESSEN


• Consumerization and the Facebook Imperative

• What Does it mean for the Back Office?

• The Myth of Homogeneous IT and BYOD

• Consumers, Business Realities, and the Mobile

Workforce

• What’s Next for Enterprise IT.

• MyIT overview and demonstration

Agenda


Why isn’t all enterprise software like Facebook?

The Facebook Imperative

• Everything I care about is pushed to me, requires no work.

• Feeds, Profiles, and Groups Amplify Stickiness

• How People Consume Information has changed.

• Take it to the business: Transform business conversation like Facebook has changed the consumer conversation.

• We are about to see the greatest revolution in enterprise software, ever.

- TechCrunch: 02/24/2010


Facebook Imperative Today


Facebook Imperative Today

Senior Executive at a legacy software vendor stuck in multi-instance and fake-cloud land, who confided “we’re purely in the protection business now. All the new logos are going into Workday. Fortunately our existing clients still spend enough to keep us solvent.”


What about tomorrow?


What about tomorrow?• FB / Zynga Model for Enterprise App Distribution

• Chatter end user entry point for entire SFDC portfolio


What Does This Mean for the Back Office?


Mobile Exposes Myth of Homogenous IT


Momentum of BYOD


Instantly collaborate with customersand employees

Buy a plane ticket with your

phone

Search and combine

information across the web

Use hosted applications

from anywhere

Consumers are in the IT driver’s seat

SOCIAL ANALYTICSMOBILE CLOUD


Why IT must exploit new business realities

Optimize the value/cost of existing servicesFoster innovation - new services and delivery models

Deliver great experience to enterprise consumers


76%Of respondents are shaping their ITSM future around the mobile enterprise.

The rise of the mobile workforce

*Source: Tech Validate 2013


87%Of end users reported losing 25 hours a month through IT friction*.

*Source: Exploring Business and IT Friction: Myths and Realities.–Forrester Consulting April 2013

IT Friction is impacting business productivity

http://us.lrd.yahoo.com/_ylt=AlFUCKKgbHuUxO1350YX4o8GuodG;_ylu=X3oDMTFqc2Fobm1zBG1pdANBcnRpY2xlIEJvZHkEcG9zAzQEc2VjA01lZGlhQXJ0aWNsZUJvZHlBc3NlbWJseQ--;_ylg=X3oDMTJuOWp0MGtmBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDZjM4YzdmMWEtY2IyMC0zNTE5LTk1ODktM2JlMTc2YmU4NzExBHBzdGNhdANuZXdzBHB0A3N0b3J5cGFnZQ--;_ylv=0/SIG=1a2pol68d/EXP=1368520548/**http:/cts.businesswire.com/ct/CT?id=smartlink&url=http://go.bmc.com/forms/Forrester_ITFrictionIndex&esheet=50616922&lan=en-US&anchor=Exploring+Business+and+IT+Friction:+Myths+and+Realities.%E2%80%9D&index=3&md5=11e9095a0582804f150eab58ad5e7137


Industrialize the back end

• Standardize, integrate and automate IT Processes

• Define and manage “services”, not just infrastructure

• Plan, build and run hybrid clouds

• Become a service broker

• Drive better decisions through analytics

Analytics

Cloud

How does IT get there?


Consumerize the front end

• Empower users through self-service

• Personalized service delivery

• Proactively communicate

• Collaborate across organizations

• Embrace “Bring Your Own Device”Mobile

Social

The Feature War is over, User Experience is Key.


A new approach to empower users and upgrades their experience with Enterprise IT

• Empowered users: Get IT services how you need them

• Proactive: User-controlled notification

• Anywhere, Anytime: Based on device and location

• Personalized service: Like having an IT assistant

Introducing MyIT


MyIT provides you a snapshot of critical updates and other personalized information.


Getting Assistance is easy with MyIT


Global Search Helps you find the inforamtion you need.


Make appointments to get personal assistance


Follow services that are important to you and get proactive notifications


MyIT is location aware


Find the resources that you need


Thank You

twitter: chrisdauw

chrisdauw.wordpress.com

Email: [email protected]


Backup

Technology

Consumerization and the MyIT Experience