Connect with Tempe Through Technology

The Medium is the Message

Marshall McLuhan said the medium is the message, meaning that the delivery method is inextricably tied to the message itself – helping shape it.

Communication Choices

• Phone• TV• Email• Facebook• Twitter• YouTube• Instagram • Mobile Apps• WHAT’S NEXT?

E-mail• 30,000 people get their information from Tempe via email• www.tempe.gov/enotification

Affordable Housing Arts Education

Arts News Aviation Updates

Business Business and Development News

Call to Artists City Clerk

City News Community Development Dept.

Community Relations Dept. Community Services Dept.

Connecting Tempe Newsletter/ Tempe Opportunities Brochure

Council: Corey Woods, Councilmember

Council: Joel Navarro, Councilmember

Council: Kolby Granville, Councilmember

Council: Mark Mitchell, Mayor Council: Mayor & Council - ALL

Council: Onnie Shekerjian, Vice Mayor

Council: Robin Arredondo-Savage, Councilmember

Council: Shana Ellis Diversity

Finance and Information Technology Dept.

Fire Dept.

General Plan 2040 Golf News

Government Relations Hot Topics

Housing Library

Military/Veterans News Neighborhood News

Police Community Alerts & News Public Works Dept.

Sustainable Tempe Technology

Tempe Community Council Tempe Today Newsletter

Tempe Town Lake Updates Tennis News

Timelines- Tempe History Museum Newsletter

Transportation - news

Volunteer Opportunities

Mayor and Council

• www.tempe.gov/clerk for City Council meeting agendas, councilmember calendars, boards and commissions and the like

• Reach all the council at once: councilcommunicator@tempe.gov

Website: Tempe.gov• Tempe.gov/calendar• Tempe.gov/newsroom• Tempe.gov/business• Tempe.gov/library• Tempe.gov/green• Tempe.gov/golf• Tempe.gov/brochure• Tempe.gov/historicpres• Tempe.gov/trash• Tempe.gov/housing

• Tempe.gov/water• Tempe.gov/cau (crime

stats)• Tempe.gov/lake• Tempe.gov/police• Tempe.gov/fire• Tempe.gov/jobs• Tempe.gov/neighborhoods• Find everything you need to

know about our city here.

Events calendar

• Arranged by date• Filters for meetings or

locations• Includes all events and

meetings hosted by the city• Does not always include

festivals organized by others• Includes date, time, location

and cost to attend as well as contact information for details

Annual trout release on Town Lake.

Library

• Download books, magazines, videos

• Get a calendar of classes and storytimes

• Author visits • Learn a language online• Sometimes cool stuff just

happens and it is posted online

Police and Fire• Tips on crime

prevention• Tips on fire prevention • Life safety tips• Crime stats• Alarm permits• Community outreach

opportunities • More

Newsroom

• Take a look at all the news happening in your city in one glance

• Archived releases also stored

Why use social media?• 70 percent of Americans use it

• Message control

• It’s fast and free

• A message can travel around the world in moments to people you’d never reach

• Tempe ranks 34th in nation for social

connectivity

• We were among the first cities to embrace social media• We are considered the government social media experts for Arizona • Our team has presented at five statewide conferences, including League of

Cities• We’ve been lauded in national publications for our program, including

Mashable, the leading source for social media news

Tempe’s social media program rocks

Facebook•1 billion monthly users, more than half use Facebook daily

•Average user spends about 15 minutes a day getting their news from social media

•Average online news network gets 12 minutes a month

•219 billion photos uploaded

•Fastest-growing users: 45-54

•Tempe has about 5,000 likes between its FB pages – City of Phoenix has about the same.

•In the event of an emergency, we can reach 1.3 million Facebook users in moments

Twitter• Fifth most popular website in

the world with 500 million users and 170 billion Tweets

• Users are slightly more educated, make a little more money, than Facebook

• Tempe’s Twitter reach: It takes one or two Tweets to reach 10,000 people - the same number of people as read the Tempe Republic

• @tempegov has about 7,800 followers. Tempe Police and Fire have about 2,000

YouTube

• www.youtube.com/tempe11video

• Our channel has about 300,000 video views • About 200 videos are available to download• Videos are also embedded on our website, shown

on Tempe 11 Cox cable channel and shared with other city stations

The world’s most typical person is a 28-year-old Chinese man. He is right-handed and owns a cell phone. By 2030, that person will come from India.

National Geographic compiled 190,000 photos of men fitting this description to create this image.

Tempe demographics• Average Tempe resident age: 27.9 – Tempe is among

youngest cities in nation • An example of this is singer Katy Perry, 28 • Most populous age group: 20-34• 41.9 percent have Bachelor’s degrees or better• 42 percent have Knowledge Economy jobs• 46 percent of residents own homes• 49.5 percent live in non-family households• Housing costs 15 percent higher than state• About 25 percent of households have kids• 20 percent live under the poverty level• 9.2 percent don’t speak English very well

Sample week: Tempe Facebook demographics

Our goals :• To connect with you in the manner most convenient to you• To give you information that will assist you when you want to visit our

facilities and partake of our services• To improve your life with our offerings in person• We want you to leave our events happy and receive high quality

services easily and quickly

Tempe style• Accurate and Timely• Relevant• Smart• Progressive and Visionary• Fun and Quirky, Vibrant and Eclectic• Green• Strong Sense of Community - Loyal• Inclusive of Everyone, Values Differences• Multicultural • 4 million visitors a year come here to

experience our vibe

What is Tempe 311?

Means of Connecting

Support service provided• 1st Level: Provide information• 2nd Level: Process service requests• 3rd Level: Connect to subject matter expert

Operations

Web access

Web access

How do I do this?

311 App

Home Screen Request Entry Request tracking

80,000 Contacts in 2012

10,000 Service requests 2012

1,000+ App downloads

By the Numbers

Tempe311 is on track to reach 100,000 contacts in 2013

64%

15%

14%7%

Tempe 311 Service Requests by Method

Phone App Web Email

480-350-4311Monday – Friday7 a.m. to 5 p.m.

www.tempe.gov/311

Tempe Connections to RememberPhone: 480 350-4311TV: Cox Cable Channel 11 or www.tempe.gov/tempe11Email – www.Tempe.gov/enotification

City of Tempe Twitter: www.twitter.com/tempegovTempe Public Safety Twitter: www.twitter.com/TempePoliceFire

City of Tempe Facebook: www.facebook.com/CityoftempeTempe Opportunities Facebook: www.facebook.com/tempefunTempe PD + Fire Facebook: www.facebook.com/TempePoliceandFire

YouTube: www.youtube.com/tempe11videoSlideshare: www.slideshare.com/tempegov Instagram: www.instagram.com/tempegov

Find this presentation at:www.slideshare.com/tempegov