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@jerrylieveld - @mobtzu - mobtzu.com

WHAT’S NEXT IN MOBILE EXPERIENCES

http://www.youtube.com/watch?v=wB7lwsHo1b0

confidential mobile apps for brands

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-titlewe create, produce and promoteAPPS & GAMES for BRANDS

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confidential mobile apps for brands3

on iphone, ipad, google android, blackberry, mobile touch web

that are easy to use, desireable, consistent, have a purpose and are playful

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1. 77% of mobile workers have their device within arm’s reach

2. 35% check their email first before anything else

3. 29% say that mobile usage causes friction in their personal relationships

morningstatssource: ipass mobile workforce may 2011

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1. 84% at home 2. 80% during misc. times throughout

the day 3. 74% waiting in lines 4. 64% at work

daystatssource: ipass mobile workforce may 2011

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1. games2. mocial (mobile social networking)3. music & entertainment4. mail & messaging 5. weather(sports news & current events, business & finance, health & fitness, travel)

mobilecategoriessource: millenial media 2011

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1.mobile web growth has outpaced desktop web growth 8 times

2.smartphone sales will pass pc sales in 2012

mobileeclipsesource: ITU, Mark Lipacis, Morgan Stanley Research.

confidential mobile apps for brands

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-title

mobile will be the centerpiece of all marketing communication

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confidential mobile apps for brands

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-titleconsumer behaviour has shifted

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confidential mobile apps for brands

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-titlethey want compelling storytelling, inspiration and utility from brands.Richard Ting

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ecosystem

24/7 m-commerceconsumerism

sharingsocial

social selling & buying

everywheremobile

e-crmmobile payments

geo

loca

tionour vision:

the new digital ecosystem is mobile

=brands on mobile

confidential mobile apps for brandssource: nyenrode university / sogeti

externalinternal

efficiency

information

collaboration

value addedservices

customer intimacy

brandmarketing

customereducation

communitybuilding

entertainmentand fun

m-commerce

what kind of app? key decisions-platform priorities-industry benchmarks-inhouse/outsource-success metrics/kpi’s

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confidential mobile apps for brands14

when is it mobile?

confidential mobile apps for brands15

mobile isn’t just about phones

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context16

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1.variable environment 2.constant partial attention3.interruptions / distractions

context

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1.variable environment 2.constant partial attention3.interruptions / distractions

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1.on the go2.lean backcontext

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1.limited text input2.multitasking can be challenging3.it’s easy to get lost

context

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1.limited text input2.multitasking can be challenging3.it’s easy to get lost

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1.business sense2.user benefits3.target audience4.information

native & web

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1.business sense2.user benefits3.target audience4.information

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1.mobile first2.know your audience3.make content the action4.craftmanship and attention to detail

mobiledesign

confidential mobile apps for brands

consumer expectationconsumers are well versed in tracking down very good,

services and experiences and they expect not just basic standards of quality, but the 'best of the best'

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1. mocial2. ar/qr3. connecting media4. branded utility/services5. mcommerce

mobiletrends

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confidential

1. mocial2. ar/qr3. connecting media4. branded utility/services5. mcommerce

mobiletrends

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mobile apps for brands

social news readersflipboard, zite, currents

zite googlecurrents

mobile apps for brands

social sharinginstagram, path, situationist

instagram situationist

mobile apps for brands

wordfeudsocial game dating

http://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8

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1. mocial2. ar/qr3. connecting media4. branded utility/services5. mcommerce

mobiletrends

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mobile apps for brands

aurasmaar/brand experience

http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1

word lensaugmented reality translate on the fly

http://www.youtube.com/watch?v=h2OfQdYrHRs

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1. mocial2. ar/qr3. connecting media4. branded utility/services5. mcommerce

mobiletrends

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mobile apps for brands

mobile bridges the gap from television commercial to real world product

http://itunes.apple.com/us/app/intonow/id406436404?mt=8

mobile apps for brands

mcdonalds pick ‘n playgamificationoutdoor + mobile

http://www.youtube.com/watch?v=7u0ij9D5S4Y

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1. mocial2. ar/qr3. connecting media4. branded utility/services5. mcommerce

mobiletrends

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mobile apps for brands

nike+ paint with your feetbrand experience and

utility extended

http://yesyesno.com/nike-collab-paint

confidential

1. mocial2. ar/qr3. connecting media4. branded utility/services5. mcommerce

mobiletrends

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mobile apps for brands

amazon pricecheckscan, snap, say

wirewaxvideo shopping ipad

squaremobile payments

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take outs

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1. mobile is the centerpiece 2. tell a story, inspire3. create a great service4. focus on needs of the user 5. understand the medium it’s a craft6. embrace rapid change7. and...

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be playful41

@jerrylieveld - @mobtzu - mobtzu.com

THANK YOU