Embed Size (px)
DESCRIPTION
My mobile = my remote, my wallet, my life & what game changing mobile experiences can do for your brand. Jerry Lieveld, founder & creative director mobtzu, will share insights on how organisations can create game changing mobile experiences and move far beyond native vs. mobile web discussions. By having a deep understanding of the user, historical data & insights and creating branded mobile services that make a difference in people’s lives. We will share our ideas and case studies as well as essential tips & tricks.
Citation preview
Veritate Pickle Factory mobtzuthe people’s valley part of the valley
1
mobileremotewalletlifemy jerry lieveld
founder & creative director@jerrylieveld
mobtzu.com@mobtzu
Veritate Pickle Factory mobtzuthe people’s valley part of the valley
2
http://vimeo.com/mobtzu/mobtzu-showreel
confidential
mobile apps for brands
we create, produce and promotemobile experiences for brands
3
on iphone, ipad, google android, blackberry, mobile
touch web
4
that are easy to use, desireable, consistent, have a purpose and
are playful
5
confidential
mobile apps for brands
mobile will be the centerpiece of all marketing communication
6
confidential
mobile apps for brandsRichard Ting
7
they want compelling storytelling, inspiration and utility from brands
confidential
mobile apps for brands
8
alcohol70% chocolate63% caffein55% exercise54% sex33% toothbrush22%
what would people rather give up than their mobile?
Telenav, US survey July 2011, Vodafone in-house research
confidential
mobile apps for brands
9
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
confidential
mobile apps for brands
10
months9
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
years9 days9
confidential
mobile apps for brands
11
how long does it take to be worth 1.000.000.000?
people9
confidential
mobile apps for brands
user experience & design
platforms service / utility
native hybrid touch web instant relevance context
consistent trustworthy playful
BRAND
confidential
mobile apps for brands
BRAND
eco system of me
confidential
mobile apps for brands
14
every week
every day
the eatery
shazam
intonow
veronicatv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/handig
spotify
sonos
wordlens
appie
amazonpricecheck
yoox
nike+
flighttrack
zite
evernote
skypefacebook
every month
BRAND
eco system of me
confidential
mobile apps for brands
15
every week
every day
the eatery
shazam
intonow
veronicatv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/handig
spotify
sonos
wordlens
appie
amazonpricecheck
yoox
nike+
flighttrack
zite
evernote
skypefacebook
every month
BRAND
eco system of me
confidential
mobile apps for brands
16
every week
every day
the eatery
every month
BRAND
eco system of me
nike+
confidential
mobile apps for brands
17
buzz words
big datavideoMaaS
connected devicesmobile shoppingambient radarlocation advertising
confidential
mobile apps for brands
quantified self tracking daily
activities through
technology
mobileapps
datavisualisation
bigdata
sensorsgamification
quantifiedorganisation
quantifiedgood
quantifiedself
confidential
mobile apps for brands
19
ambient radar
ban.jo sonar
placemehighlight
get intro glanceeBOUGHT by FB
mobile apps for brands
nike+ paint with your feet
brand experience and utility extended
http://yesyesno.com/nike-collab-paint
21
make it count
mobile apps for brands
withings baby monitor
confidential
mobile apps for brands
23
confidential
mobile apps for brands
24
confidential
mobile apps for brands
25
mobileshopping
confidential
mobile apps for brands
26
square experience redesign
squaremobile payments
confidential
mobile apps for brands
28
- create relevant services that brings your brand into every day life
- remove complexity away from the user- make it social
confidential
mobile apps for brands
29
- it’s a craft with attention to detail- design for mobile first- be playful
30
vinyl
Veritate Pickle Factory mobtzuthe people’s valley part of the valley
31
thank you
jerry lieveld founder & creative director
@jerrylieveld
mobtzu.com@mobtzu
