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At Ci&T, we believe that in the not-so-distant future, everyone will not only have a smartphone, but truly use it as a mobile computer and require unique software to maximize their experience. Already imperative, engaging, innovative user experience will only continue to grow in importance in appealing to such demanding users. Needless to say, at Ci&T, we go beyond just mobile app development. We manage the entire mobile strategy lifecycle from ideation; to Lean UX development (which rolls art, agile development and UX design into one process); to metrics and support; we keep the process tight and light to ensure you achieve your business goals - fast. We use the most innovative approaches to accelerate product validation by real users, while minimizing investments. Ci&T offers a full range of mobile services across all major available platforms. We focus on the following three areas, each of which requires a unique design approach, enabling us to fully maximize value to your business: Digital Marketing: To enhance, and later support, our clients’ market strategies, we build and maintain highly engaging mobile web apps and native apps that connect users to our clients’ brands. Enterprise: Consumerization fast became a reality and as a result, your employees are both driving adoption and business innovation. Eager to access internal systems on their smartphones and tablets, enterprise apps are inspiring motivation in and improving the productivity of your employees – not a bad combination. Whether you need to integrate a CRM, SAP or BI system, just to name a few, we can connect those dots and make things work. Start-ups: We have extensive experience working with start-ups and understand the need to move quickly, especially under uncertain circumstances. Accelerate, our product engineering service, turns innovative ideas into marketable products by applying the Lean Startup model, managing the customer development process, employing Lean UX concepts and managing low burn-rate. So it is clear that we don’t just talk the talk, we… well, you know. www.ciandt.com
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Mobile Studio
Fact Sheet
A global software company, a craft mobile studio
Developers and Designers working as a solution finding team
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,300+, 50+ in the mobile studio
Annual growth: 40%
Providing High-Performance Teams to our happy
clients around the globe since 1995
Ci&T at a glance
Fact Sheet
Mobile Strategy Lifecycle
From ideation, through streamlined UX design, to implementation, cloud infrastructure and support services
Solution Finding: Low
Fidelity Wireframes
Low Fidelity Prototypes
Solution Validation /
Usability Testing
Design and Development
test and iterate (same
stories or new ones)
validation
Ideation / value engineering
deploy
Weeks(not Months)
What we do
Fact Sheet
employees
entrepreneurs
consumers
Data VisualizationProductivity
EngagementUtility
Lean Start-upCustomer
Development
For whom
Fact Sheet
By asking the right questions
People. Objectives. Strategy. Technology.
How will People use your mobile
app?
What business Objectives
should this app support?
Which mobile Technology is the best fit?
What tactics impact your
mobile Strategy?
REACH
OFFERING
VALUE CHAIN
MONETIZATION / COSTS
How we do it
adapted from:
ENGAGEMENT
Daily meetings
Functional features delivered
Prioritize most import features
Constant, short-timeframe deliveries
Ideation + Value Engineering
Lean UX + Agile Development(designers and developers pairing)
Validation (metrics)
Fact SheetAnd using the right process
Fact Sheet
Everyone aligned with the business vision
The product canvas
Some success stories from our journey…
runensiPhone app for runners, product of our entrepreneurship program
15,000+ users within 2 months of launch
Featured in prominent media outlets including TechCrunch TV, CrunchGear, NYTech MeetUp and FoxNews Mobile
First app to implement live tracking of runners for free
Scalable through cloud services (Google App Engine), designed to be a platform for coaching and live races
Get it!
Smelly CatFirst product developed by Ipanema Games, company emerged from Ci&TEntrepreneurship Program
Cool game for iPhone, iPod Touch and iPad
Top 2 in Brazil (entertainment category) , more than 200,000 downloads as of August 2011
Get it!
Coke Drink
Entertainment app that transforms iPhone into a glass of Coca-Cola
Released in March 2011 in Apple App Store
Most downloaded Coca-Cola app around the world with 1.5M+ downloads as of August 2011 Top 10 in 20 countries
Idea was proactively brought to Coca-Cola by Ci&T
Get it!
KyokushinSocial network app for Kyokushinkaikan, the biggest Karate association in the world App provides content and features for karate fighters
Will be the official app for the upcoming World Championships
Get it!
http://appsto.re/ikyokushin
Ponto Frio
Platform and apps for the largest retail chain in Brazil
Full mCommerce application
Secure connection with backend
Released mid January 2011 in Apple App Store
Ci&T provided end-to-end services: ideation, creative, developmentGet it!
http://appsto.com/pontofriocom
Veja CriançasDeveloped for one of the biggest media conglomerates in Brazil
Complete guide of Sao Paulo city, especially designed for parents with small children
Get it!
SideReelSideReel is a website to help users find, track and watch shows online
Ci&T developed the Android version for the already popular iPhone app
Brasileirão 2010 Developed for one of the biggest media conglomerates in Brazil
Allows soccer fans to follow in-depth results of the Brazilian national main league
Fans can also follow soccer matches in real-time, extensive use of online video and push-notifications.
Zen SpaceFirst iPad app developed by a Brazilian company, just 2 months after iPad launched
Top 1st in Japan for over a month
Top 10 in many countries (lifestyle category)
50,000+ downloads in the first year without any marketing promotion
Great feedback on usability and reality simulation
Get it!
http://appsto.re/zenspace
Goool!!!Button soccer game
Top 1st in Brazil’s app store for almost a month (entertainment category)
Multiplayer capability
In-app purchase
10,000+ downloads
End to end service: ideation, creative, development
Get it Full!
http://appsto.re/goool
Get it Lite!
http://appsto.re/gol-lite
Sprite CityA fun and exciting car game developed for iPad
Released in January 2011 on Apple App Store and quickly achieved 30K+ downloads.
Awarded on The Favorites section of the Mobile Awards on February 2011
Concept was proactively brought to Coca-Cola by Ci&T
High scores integrated with Game Center
Get it!
http://appsto.re/spritecity
“Ci&T challenged us to bring IT thinking
to the idea development
process, and it made a huge difference”
Adriana Knackfuss, Consumer Connections
Sr. Manager
iArubaEnterprise app for sales force automation integrated with ERP
Fortune 500 Healthcare product and service provider will replace sales force's laptops with iPads
Offline mode (storing the whole product catalog)
Creation of Quotations and Orders directly on the application
Performance of the app can beat the notebook version
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Partnerships
Obrigado!
www.ciandt.com
