Introduction to Entrepreneurship

Startups 101

Leonardo Jimenez

What is a StartUp?

Maybe Your answer goes like this:

A New and Small Company

What is a StartUp?

How Many StartUps are alive after 2 years?

20%

Why so few make it to the 2 years?

Reasons ● 1- Money*● 2-blah blah● 3-blah blah

*15 minutes is not enough time to go through the rest of the issues.

Why is Money the Main reason?

Do you remember the Lean Manufacturing / Just in Time class you had in the University?

In Lean Manufacturing Inventory is Evil!

Inventory

Inventory hides your true Problems!

In a Startup money take the place of inventory!

The question in your mind is Why?

The question in your mind is Why?

Because with enough money your Company can

survive without a real business

The question in your mine is Why?

Because with enough money your Company can

survive without a real business.Waste of Time

Why this Happens?

Remember Slide number 3?

Remember Slide number 3?

I bet you don't

Short Answer:A New and Small Company

What is a StartUp?

Short Answer:A New and Small Company

What is a StartUp?

The Answer was Wrong

We Assumed a Startup is a small version of a company

Big Company

StartUp

They are not!!

A Established company operates on a KNOWN

MarketCompetitors

CustomersRevenue Streams

The Startup Operates under Hypothesis of the

MarketCompetitors

CustomersRevenue Streams

In short the big company must SELL to their

Clients,The Startup must KNOW

who Their Clients are.

Established companies have an Execution

Problem,The Startup have a Search

problem.

What is a StartUp?

is a company or temporary organization designed to search for a repeatable and scalable

business model

SEARCH EXECUTION

Business Model Diagram- Alexander Osterwalder

A Startup is about Having Hypothesis!

... and Experimenting

To find the right Market and Client!

Only then can we Build a Company!

Bibliography

The Four Steps to The Epiphany Steven Gary Blank

Business Model Generation Alexander Ostendwalder

Bibliography

The Innovator's Dilemma Clayton M. Christensen

The Entrepreneur's Guide to Customer Development Brant Cooper

Bibliography

The Lean StartUpEric Ries

Thank You!!

Notes

Notes

Notes

Notes