10.28.11

Mobile Studio

Ci&T at a glance

A global software company, a craft mobile studio

Developers and Designers working as a solution finding team

HQ in Brazil w/ offices in the US, Japan, Europe & China

Global Delivery Centers in Brazil, Argentina and China

Staff: 1,300+, 50+ in the mobile studio

Annual growth: 40%

Providing High-Performance Teams to our happy

clients around the globe since 1995

What makes a high-performance team?

TalentAbility to attract and retain the bestBest place to work – 5 years in a rowAverage tenure: 4+ yearsLow turnover rate Enthusiasm – you can feel it in the air!

Our Clients

What we do

Service Façade

INTERNET

Native apps and mobile web

(HTML5)

“mobilizing” websites

Platform

mirroring

CMS ERP CRM OTHER

Mobile Strategy Lifecycle

From ideation, through

streamlined UX design, to

implementation, cloud

infrastructure and support services

Fact Sheet

employees

entrepreneurs

consumers

Data VisualizationProductivity

EngagementUtility

Lean Start-upCustomer

Development

For whom

Daily meetings

Functional features delivered

Prioritize most import features

Constant, short-timeframe deliveries

Ideation + Value Engineering

Lean UX + Agile Development(designers and developers pairing)

Validation (metrics)

Fact SheetOur Process

Fact SheetOur Process

Solution Finding: Low Fidelity Wireframes

Low Fidelity Prototypes

Solution Validation / Usability Testing

Design and Development

Test and Iterate (same stories or new

ones)Validation

Ideation / Value Engineering

Deploy

Weeks(not Months)

Daily meetings

Functional features delivered

Prioritize most import features

Constant, short-timeframe deliveries

Ideation + Value Engineering

Lean UX + Agile Development(designers and developers pairing)

Validation (metrics)

Fact SheetOur Process

Fact Sheet

Everyone aligned with the business vision

The product canvas

Inspired by POST

Native HTML 5Hybrid

Many technology options

Reach

Agility

Cost UX

Same Goals

Quality Guarantee Index

ZERO

found by the

client

found by us

Some success stories from our journey…

Smartphones

Tablets

Fact Sheet

tech start-ups

runensiPhone app for runners, product of our entrepreneurship program

15,000+ users within 2 months of launch

Featured in prominent media outlets including TechCrunch TV, CrunchGear, NYTech MeetUp and FoxNews Mobile

First app to implement live tracking of runners for free

Scalable through cloud services (Google App Engine), designed to be a platform for coaching and live races

Get it!

Smelly CatFirst product developed by Ipanema Games, company emerged from Ci&TEntrepreneurship Program

Cool game for iPhone, iPod Touch and iPad

Top 2 in Brazil (entertainment category) , more than 200,000 downloads as of August 2011

Get it!

Fact Sheet

digital marketing

Coke Drink

Entertainment app that transforms iPhone into a glass of Coca-Cola

Released in March 2011 in Apple App Store

Most downloaded Coca-Cola app around the world with 1.5M+ downloads as of August 2011 Top 10 in 20 countries

Idea was proactively brought to Coca-Cola by Ci&T

Get it!

NeutrogenaApp to promote the launch of Ultra-Light product line in Brazil

A fun Augmented Reality game allows users to get a Gift Coupon “in the air”

Get it!

http://appsto.re/neutrogena_ultralight_br

KyokushinSocial network app for Kyokushinkaikan, the biggest Karate association in the world App provides content and features for karate fighters

Will be the official app for the upcoming World Championships

Get it!

http://appsto.re/ikyokushin

Ponto Frio

Platform and apps for the largest retail chain in Brazil

Full mCommerce application

Secure connection with backend

Released mid January 2011 in Apple App Store

Ci&T provided end-to-end services: ideation, creative, developmentGet it!

http://appsto.com/pontofriocom

Veja CriançasDeveloped for one of the biggest media conglomerates in Brazil (Abril)

Complete guide of Sao Paulo city, especially designed for parents with small children

Get it!

SideReelSideReel is a website to help users find, track and watch shows online

Ci&T developed the Android version for the already popular iPhone app

Brasileirão 2010 Developed for one of the biggest media conglomerates in Brazil (Abril)

Allows soccer fans to follow in-depth results of the Brazilian national main league

Fans can also follow soccer matches in real-time, extensive use of online video and push-notifications.

Zen SpaceFirst iPad app developed by a Brazilian company, just 2 months after iPad launched

Top 1st in Japan for over a month

Top 10 in many countries (lifestyle category)

50,000+ downloads in the first year without any marketing promotion

Great feedback on usability and reality simulation

Get it!

http://appsto.re/zenspace

Goool!!!Button soccer game

Top 1st in Brazil’s app store for almost a month (entertainment category)

Multiplayer capability

In-app purchase

10,000+ downloads

End to end service: ideation, creative, development

Get it Full!

http://appsto.re/goool

Get it Lite!

http://appsto.re/gol-lite

Sprite CityA fun and exciting car game developed for iPad

Released in January 2011 on Apple App Store and quickly achieved 30K+ downloads.

Awarded on The Favorites section of the Mobile Awards on February 2011

Concept was proactively brought to Coca-Cola by Ci&T

High scores integrated with Game Center

Get it!

http://appsto.re/spritecity

“Ci&T challenged us to bring IT thinking

to the idea development

process, and it made a huge difference”

Adriana Knackfuss, Consumer Connections

Sr. Manager

DivX/Rovi

Social network app for video sharing

We’re developing mobile apps (iOS and Android) and cloud-based backend

enterprise

PeoplePeople look-up app integrated with our corporate system.

One can search for name, role or even skills

Developed natively for iOS, Android and Blackberry.

iArubaEnterprise app for sales force automation integrated with ERP

Henry Schein will replace sales force's laptops with iPads

Offline mode (storing the whole product catalog)

Creation of Quotations and Orders directly on the application

Performance of the app can beat the notebook version

iAruba Architecture

Goal

Application developed for our Application Management Services’ clients

SLAs and KPIs management

Videochat / chat with the support team

Andon starting via push notification in case of critical issues

Reports

Partnerships

Obrigado!

www.ciandt.com