Brand Analytics

http://br-analytics.ru

Social Media Monitoring and Analytics Tool for brands and agencies


About Brand Analytics2

Basic functions:

Brand Analytics allows to track all the references of a brand, a company, a product, a service or a person from all social media in a single feed.

System provides an automatic data analysis: determines the message sentiment, discerns the most important messages and topics, reveals tendencies, defines the size of audience, message geography, etc.

Presents the collected information as intuitive charts and reports.


Why Brand Analytics?3

Provides the most full and operative message collection about the object of monitoring.

It includes a unique automatic sentiment-analysis: detection of object polarity of the message with precision about 80-90%.

It reveals the most important messages – the most discussed, the most quoted, the most read.

Provides a wide range of analytical reports including a segmentation by sociodemographic and geographic features.

It has a user-friendly interface, teamwork tools, extended data export.

Advantages of the Brand Analytics system:


Technologies4

Brand Analytics combines:

10 years of experience of the «I-Teco» company in the field of development of technologies of linguistic analysis and knowledge acquisition from raw data.

Inhouse unique search technologies on data mining from social media in real-time.

High-end modern Big Data platform for storage and processing of billions of documents.


Data Sources5

Our Data Sources:

Social networks: VKontakte, Facebook, Odnoklassniki, Moy Mir, Google+, Instagram, etc.

Blogs and microblogs: Twitter, LiveJournal, LiveInternet, Blogger.com, etc.;

Video hosting service of YouTube;

Forums and review sites;

Online-media and theme-based sites.

Efficiency of data collection:

Twitter, VKontakte, Odnoklassniki, Moy Mir - in several seconds after the publication;

Other sources – in several minutes.


Collection of metadata6

Messages are complimented with metadata:

Size of message’s potential audience;

Amount of comments;

Geography: country, region, city;

Age of author;

Author’s gender;

And the others.

Metadata allows to segment the references of the object of monitoring by multiple sections.

«Author’s profile» outputs in the same format for every source.


Text mining and analysis7

The system performs a continuous analysis of cumulative and newly arrived data.

Linguistic analysis:

Automatic detection of message sentiment towards an object of monitoring (positive, negative or neutral) with precision about 80-90%.

Detection and grouping of reposts (doubles) – messages that are identical or partially repeating each other.

Analysis of the message’s text to define trends: Top Words, Top Links, top Named Entities.

Detection of author’s «geography» based on the analysis of information in his/her profile, texts and marks. More than 60% of messages are geolocated.

Detection of author’s gender based on information in his/her profile and texts.

Definition of the language of the message.

Detection of messages sent by spam-bots.


Reports and data visualization8

The system constructs visual reports with charts and tables based on the found and analyzed messages

Possibilities for analysis:

Timeline on an object of monitoring updated in real time.

Detailed reports with charts and tabular data: sources, authors, geography, popular words, tags.

Filtration of messages according to any set of parameters with timeline update and statistics recalculation.

Selection of messages for any period of time.

Classifying of messages according to the number of comments, the number of reposts, the size of audience.

Full-text search in collected messages.

Comparation of objects of monitoring.

All reports are dynamic – they are constructed in real-time and are based on all current messages concerning the object of monitoring. All charts are interactive.


Message categorization9

Possibility to adjust automatic categorization with the help of key words.

Can manually assign tags to the messages.

There is a possibility to assign messages about the object of monitoring to different categories by adding tags (like the name of products, their qualities, etc.)

Each category has its own feed with detailed statistics.


Tools for teamwork10

Possibility of multi-user control of a single account.

Differentiation of clearance level of users: both for functional capabilities and for collected data and reports.

Possibility of joint work with collected data: one can appoint an errand for system users.

Fixation of action of system users.

The system provides the possibility of collective user access, maintaining information security measures:


Data export11

A report or a message archive can be exported to a file, convenient for further use.

Export of reports can be made for any period of time with the use of any set of filters.

Export of reports with data presented as tables or charts to formats such as Excel, Word, PDF;

Export of messages in CSV, JSON formats;

E-mail subscription for daily/ weekly reports.


Field optimization of the system12

Field solutions of Brand Analytics provide the best quality data collection and analysis thanks to:

Selection of field internet-resources for monitoring; Use of field-specific dictionaries and linguistic models.

Brand Analytics system is optimized for:

Banksbanki.ru, bankir.ru, sravni.ru, 611.ru,lf.rbc.ru, klerk.ru, kreditovik.ru, topbanki.ru и др.

Telecomirecommend.ru, otzovik.com, 2ip.ru, moskvaonline.ru, yell.ru, gtoday.ru, 101internet.ru и др.

Tourismbooking.com, tophotels.ru,tripadvisor.ru,ayda.ru, turpravda.ru,tursvodka.ru и др.

FMCGpotrebclub.ru, irecommend.ru, otzovik.com,flamp.ru, inetshopper.ru и др.

Insuranceasn-news.ru, rustrahovka.ru, 711.ru, i-rate.ru, provolochki.ru, авто форумы др.


Examples of use of the system13

PR Efficient managing of the company reputation, detection of negative information at the earliest

stage.

Marketing Detection of the most important characteristics and advantages of products for the audience

in order to form effective marketing campaigns. Detection of sources that are mostly used for discussion of a brand or a product in order to

choose an optimal platform for attendance and promotion. Tracking the reaction of users to ad campaigns and actions in real-time for a quick

adjustment.

Strategy management Detection of origin and development of trends in the field in order to use them effectively for

the sake of business. Detection of problem zones. Analysis of business rivals activity.

Client support and sales Quick support of clients in a format, preferable for them. Search of potential clients and generation of leads.


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Cloud service (SaaS)

• The system is located on the “I-Teco” servers.• System functions are available via web-brouser.

Advantages:

• Fully functional online service with the optimal «price-quality» ratio.

• Exclusion of physical and time expenditures of the client for buying its own server software and hardware, for system updates and maintenance.

• Worldwide remote access to the service, that only requires a connection to the Internet.

Integration solution

• The analytical part of the system is based on the client’s own infrastructure.

Advantages:

• A solution for large companies with internal standarts of informational security.

• Integration of Brand Analytics to the client’s environment (CRM, ERP, Contact-centers, etc.) for working with data in a single corporative format and user interface.

Examples of system use


About the company

“I-Teco” Company is a leading Russian systems integrator and supplier of information technologies for corporate customers. It provides systems of information security, integration services, consulting, service support and outsourcing, it implements complex, integrated IT-infrastructure solutions and the informatization of major state structures, industrial and telecommunications companies, financial and insurance companies, small and medium businesses..

Among I-Teco’s large customers are the following: State Institutions: Audit Chamber of the Russian Federation, Bank of Russia, Ministry of Internal Affairs, Ministry of Communication and Information Technologies, Ministry of Justice, Federal Security Service, Federal Migration Service, Federal Customs Service, Revenue Service, Federal Treasury, Federal Atomic Energy Agency and etc.

Industrial Organizations: Bashneft, Gazprom Transgaz Surgut, Ilim Group, Kamaz, Kazzinc, Lukoil, Magnitogorsk Iron and Steel Works, Mechel, Mosenergo and etc.

Banks, Investment, Financial and Insurance Companies: Sberbank, Absolut Bank, Bank of Moscow, Banque Société Générale Vostok, VNB, VTB Insurance, Gazprombank, Vnesheconombank, SOGLASIE Insurance Company, Raiffeisenbank and etc.

Telecommunication Companies and Cellular Operators: Bashinformsvyaz, VimpelCom, Megafon, Moscow City Telephone Network, MTS, Rostelecom, Tattelecom.

Retailers and Others: Ashan, Armadillo, Eastline, Korston, International Grain Company, MIR, MIEL,ItellaNLC, PIK Group, ROILSOFT, ROLF, Toyota Motor, Transaero, Philipp Morris, Heineken.

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Thank You for Your attention!

Contact us to get a free trial access to Brand Analyticshttp://br-analytics.ru | tel.: +7 (495) 640-6834

Technology

Brand Analytics