• Program starts in January and August with a fully online instruction format

• Focus of digital, branding, and analytics incorporated into every course

• Practical training in strategic, analytical, and technical skills

• No GMAT or GRE required with 3 years of work experience

• Lock-step program that helps you build a network of highly qualified industry professionals

• Includes professional development seminar series to build and refine your personal brand

• Earn certifications in Google Ads & Analytics, Lean Six Sigma, and Interactive Sales

MSM

FIU’s Master of Science in Marketing (MSM) program has a specialized focus on three key strategic areas that are essential in today’s business environment: Digital Marketing, Brand Development, and Marketing Analytics. Students will learn how to leverage the intersection of physical and digital environments to develop brand equity; how to apply the psychology and economics of buyer behavior; how to conduct marketing research in today’s electronic environment; how to select, interpret, and employ marketing analytics; as well as general marketing management and overall strategy. Employment opportunities are diverse and include positions such as marketing managers, account executives, digital media specialists, brand managers, marketing analysts, and social media directors.

• Brand Management• Consumer Behavior• Marketing Analytics• Marketing Research• E-Marketing• Digital Marketing Strategies

• Integrated Marketing Communications• Marketing Management in the Global Environment• Social Media Marketing• Omnichannel Marketing

MASTER OF SCIENCE IN MARKETING

PROGRAM FEESTuition for the MSM Online program (2020 - 2021) is $27,500, along with a non-refundable application fee of $30.

*All fees are subject to change

APPLICATION DEADLINESThe priority deadline to submit an online application, supporting academic credentials and appropriate test scores to begin in the Fall Term (August) is June 1st. To begin in the Spring Term (January), the priority deadline to apply is November 1st. After these dates, applicants will be accepted on a space-available basis. We encourage interested applicants to apply early as class size is limited. To apply, visit business.fiu.edu/apply

305

348-

2572

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SMON

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SCHEDULETwo courses are taught during each 8-weekterm using a fully online schedule.

Fully Online

COURSES

10Complete your degree in only10 months05

Ranked #5 in the U.S. by QS World University Rankings, 202003

Focus on 3 strategic marketing areas: Digital, Branding, and Analytics

ADMISSION REQUIREMENTS The MSM Online program adheres to the general admission procedures outlined by the FIU University Graduate School (UGS). Completed applications will be evaluated by an admissions committee.

To be eligible for admission, prospective students must: 1. Hold a bachelor’s degree (or equivalent) from an accredited

college or university.2. Have a minimum GPA of 3.0 (on a 4-point scale) in all of their

upper division course work or have earned a graduate degree with a minimum of a 3.0 GPA.

3. Score a minimum of 500 on the GMAT exam, or the equivalent on the GRE exam; or possess a minimum of three (3) years of work experience

4. TOEFL or IELTS exam is required if a student is from a non-English speaking country. Achieve a minimum of 550 on the paper-based TOEFL, 213 on the computer-based TOEFL, 80 on the Internet-based TOEFL, or 6.5 on the IELTS exam.

5. Be in good standing at all previously-attended colleges and universities.

Admissions at the graduate level are competitive; meeting theminimum program requirements does not guarantee admission.

CONTACT INFORMATION:MSM PROGRAMChapman Graduate School of BusinessFlorida International University11200 SW 8th Street, RB 310Miami, Florida 33199 Web: MSMOnline.fiu.eduPhone: (305) 348-2572E-mail: msmonline@fiu.edu

CAREER SERVICESOur Office of Business Career Management can help you gain the skills you need to be a competitive force in today’s challenging job market through a broad range of services, which include:

• Career advising and resume review• Workshops• On-campus interviews• Employer information sessions• Career events• Career development tools and assessments

FINANCIAL ASSISTANCE Contact our financial aid office at cobfa@fiu.edu, 305 348-0148, or visit bizfinancialaid.fiu.edu.

FIU’s College of Business is among the 5 percent of elite business schools worldwide accredited by the AACSB International - The Association to Advance Collegiate Schools of Business.

APPLICATION CHECKLIST Graduate Application for Admission, along with non-refundable

application fee of $30.00.

Official transcripts from all previously attended institution(s)

must be sent in a sealed university envelope, directly to:

Chapman Graduate School of Business

11200 SW 8th Street - CBC 200, Miami, FL 33199.

Official proof of degree: Applicants with foreign educational

credentials must provide a copy of the original diploma. If

not in English, it must be accompanied by a translation from

a recognized translation agency or a certified translator. For

domestic students, a photocopy of the diploma is required if

degree is not posted on official transcripts.

Resume. Include detailed marketing experience, if any.

Official test scores sent directly by the testing office.

Video statement of purpose (up to three minutes) outlining your

professional goals in pursuing the MSM degree and why you

would be an ideal candidate for admission into the program.

Three professional letters of recommendation.

U.S. applicants: Proof of U.S. residency/citizenship.

Florida residents: Two proofs of residency. Documents must be

dated one year prior to the term you are seeking admission.

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