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Become a Leader Maximize Salesforce ROI Beyond Go-Live

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#DF11GoLive@BluewolfUSA

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The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.

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About Bluewolf Bluewolf partners with clients to help them become Agile Enterprises.

• 11 years of success with Salesforce• 3000+ implementations

• Services practice 100% focused on post go-live • Enhancements & Improvements/Not support or

maintain• ROI tracking to articulate value & benefit

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Premier provider of student coaching services 250,000+ students Coached Mission is to improve student engagement and success

CIODerald Sue

Ethernet-based communication provider in NY Metro 20+ years in business, division of Cablevision Systems Corp. 530 employees

Manager Application SupportRussell Catsoris

The supply chain people 2000+ employees 1200+ customers

Senior Manager, Enterprise Applications

Angela Stewart

Our Panel

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How do I manage the influx of change to my instance?

VARIOUS INPUTS

> Need tools to collect inputs from:• Customers• Users• Managers/Departments• Executives

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How do I manage the influx of change to my instance?

BLUEWOLF’S ASK-A-QUESTION

> Quick access to common questions & solutions> Fast & easy means of case creation

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How do I determine what I need to work on?

STEP 1: Establish key value filters and measure requests against them

Does it support a key role of Salesforce within my organization?

Does it enable a core business processes?

Will it affect key drivers for my business (time, costs, output, quality)?

DownloadProject Request Form

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How do I determine what I need to work on?

STEP 2. Evaluate Business Value vs. Complexity

Key: numbers reflect order of focus

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What is my innovation cadence?

ESTABLISH WORKSTREAMS/TIMING FOR BOTH DEVELOPMENT & RELEASE> Regular & Break updates> Strategic Sprints> Consider Staffing/Resources

Q1 Q2 Q4Q3

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Q1 Q2 Q3 Q4

Salesforce platform roadmap template

Migration

New/Expansion

Major Theme Release

Minor Release/Bug Bucket

Salesforce Release

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How do I Ensure Quality?

Watch the Video

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How do I Introduce Change to my Users?

RELEASE MANAGEMENT

> Ensure users understand the value new functionality

> Align to core motivators > Build in measurement to track

Tip Sheets

Release Notes

DownloadTip Sheet & release Notes

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> Measuring ROI is not a post-launch exercise

> Leverage “agile story structure” • I as a insert audience

want insert request so that insert business reason

1. Reduction of time

2. Reduction of cost

3. Increase of output

4. Increase of quality

How do I Measure Success?

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1. ESTABLISH YOUR KEY BUSINESS FILTERS

> Maintain this focus when planning your roadmap

> Measure your inputs against business value & complexity

2. BUTR: METHODOLOGY FOR CONTINUOUS INTEGRATION

3. MEASURING ROI

> Needs to be considered early and often

Key Take Aways

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Question & Answer

Angela Stewart

Lou FoxCTOlfox@bluewolf.comph: 646.230.1980

Jesse EndoDirector Beyondjendo@bluewolf.comph: 646.230.0878

Derald Sue

Russell Catsoris