Comprehensive online to offline promotions to maximize your ROI

140,220

655,824

SM13

-129

7-20

1310

HK

CSP

sal

es b

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EN

Hong KongAsiaWorld-Expo

Apr. 27-30, 2014Oct. 19-22, 2014

Proactive suppliers

@China-Sourcing-Fair

[email protected]

Large buyer community

655,824*

140,220

* As of June, 2013, Global Sources Database

Carrefour

A.S. Watson

Dollar General

The Walt Disney Company

Jumbo S.A. American Greetings

Sears

Tesco

Coles Myer

Atico International

ThreeSixty Sourcing

Target Sourcing ServicesKingfisher Asia

Redcats AsiaHallmark Cards

Christmas Tradition

Christmas ForeverWonderfulbuys

Comprehensive online to offline promotions to maximize your investment

Asia’s only specialized trade show for Christmas & seasonal products

http://e.weibo.com/chinasourcingfairs

http://www.globalsources.com/TRADESHOW/CSF/INDEX.HTM


Lasting promotions

After the exhibition:Win buyers’ orders

During the exhibition:Strengthen brand awareness

Hong KongMiami

Johannesburg

New Delhi

Sao Paulo

New DelhiJohannesburgHong Kong Miami Sao Paulo

Before the exhibition:Gain exposure in advance

Sell value, not price by choosing the right marketing platform

Selling value: a strategy for adapting to changing marketsGlobal Sources’ January 2013 buyer interview reveals that 81% of respondents will increase their overall purchasing volume this year. Amidst the increasing demand in global markets, buyers tend to source more prudently, spending more time identifying and evaluating suppliers. There is also a growing number of buyers who source products online and via trade shows.

Expanded China Sourcing Fairs: your powerful marketing weaponThe China Sourcing Fair: Christmas & Seasonal Products is a professional trade show that features a wide assortment of creative decorations and other must-haves for special occasions throughout the year.

With a deep insight into buyers’ needs, Global Sources offers suppliers the most comprehensive marketing solutions to target buyers at different sourcing stages. Its China Sourcing Fairs have always been the first choice for suppliers looking to build their brand and develop business relationships. The shows are successful in attracting a large buyer community, presenting the latest market trends, providing lasting promotions and gathering proactive suppliers.

Product categories:

• Christmas decorations

• Christmas trees

• Party decorations

• Party favors

• Easter decorations

• Valentine’s day decorations

• Halloween decorations

• Holiday lights

Key results of the buyer survey at the spring 2013 Hong Kong show:

• 75% of respondents use both online and trade shows as sourcing tools

• 50% of respondents spend over 40% of their time browsing products online

• 53% of respondents preview exhibitor and product information before the show

• 66% of respondents believe online procurement can save time and money

• 55% of respondents think physical shows help them directly learn about suppliers

and products

Latest market trends

Lasting promotions



Hong KongMiami

Johannesburg

New Delhi

Sao Paulo

New DelhiJohannesburgHong Kong Miami Sao Paulo


Unlimited business opportunities for suppliers of lifestyle-related products

Now more than ever, people around the world are embracing green practices that would bring about better lifestyles. Consumers are increasingly looking for products that are not only cost-efficient, functional and stylish but also environmentally-friendly. According to Global Sources’ buyer and exhibitor surveys at the Hong Kong trade show:

• 82% of buyers have sourced green products

• 74% of buyers are willing to pay more for green products

• 50% of buyers value socially responsible companies

• 85% of suppliers hold certifications for green products

• 74% of suppliers have obtained labor certification policies and regulations

This 2013, the China Sourcing Fairs will provide a one-stop shop for decorating, living and giving products. Exhibits will concentrate on the following aspects:

• Environmental friendliness

• High quality

• Innovation

• Corporate social responsibility

Green and Social Compliance Statement

The China Sourcing Fairs will help exhibitors create their Green and Social Compliance Statement. Suppliers will be able to differentiate themselves from competitors, enhance their corporate image and attract more buyer attention.

The Color Trends Area – forecasting color trends

Organized in cooperation with leading color authority, Pantone*, Global Sources brings you the “Color Trends Area” at the China Sourcing Fairs in Hong Kong. It will feature Pantone’s swatch cards as well as photos, videos and products from pre-selected exhibitors. This aims to provide suppliers with insights into up and coming trends.

* Pantone, the world-class authority on color development and research, is the wholly-owned subsidiary of X-Rite, Incorporated. It is also the supplier of color systems and relevant leading technologies for color selection and accurate communication of color.


More than a trade show: Your Professional and Comprehensive Integrated Marketing Solutions

Lasting promotions

• Your booth is featured online for 60days after the physical show, reaching buyers who cannot visit the event due to scheduling conflict

• Gain valuable market intelligence and improve your company strategies through the Private Supplier Catalog



• Meet face-to-face with buyers and address their needs directly

• Present your online exhibition to buyers to draw more attention

• Negotiate business deals with top buyers at the Private Sourcing Events and Vendor Summits

• Present your in-demand products at the Product Showcase

• Personal Shortlisting matches buyers with suppliers that meet their specific sourcing requirements

• The Product Brochure effectively promotes your brand and products to buyers

Increasing your visibility in multiple locationsHosting the China Sourcing Fairs at five sourcing hubs, Global Sources helps you explore both established and emerging markets, and outshine your competitors!markets, and outshine your competitors!

Hong KongMiami

Johannesburg

New Delhi

Sao Paulo

New DelhiSouth Asia’s Sourcing Hub

JohannesburgAfrica’s Sourcing Hub

Hong KongGlobal Sourcing Hub

MiamiNorth & Latin America’s Sourcing Hub

Sao PauloSouth America’s Sourcing Hub

• Reach buyers as they plan their visit with 120 days of promotions on Show Online and GlobalSources.com

• Your products in the Product Brochure will be referred to by your key target buyers again and again

• Pre-show seminars prepare you for the exhibition and provide insights on overseas markets

• The free e-Learning equips you with export management and marketing know-hows

• Learn the latest market trends via the Private Supplier Catalog and adjust your exhibition plans accordingly

• Your company name with booth number is placed in Show Issues


Global Sources takes the lead in the industry by offering a series of marketing solutions that take place before, during and after the physical exhibitions. These offer exhibitors bonus brand exposure and strengthen awareness for their products.


140,220140,220Verified buyers

China Sourcing Fairs’ extensive

marketing campaigns attract

quality buyers around the world:

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655,824

SM13

-129

7-20

1310

HK

CSP

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• Online marketing• B2B magazine advertising• Buyer eDM campaigns• Buyer invitation program• Buyer intercept• Telemarketing• Social media promotions• Online voting contest• Direct mail kits• Buyer incentive program• Outdoor ads• PR coverage• Newspaper advertisements• SMS marketing• At-show activities• Association partnerships

“ We come to the Fair because we are aware that there are products which we don't have. We had a wonderful time here and enjoyed looking at the lovely products, not just Christmas items. This is my first time here but we will come back. Your service is quite professional; everything is so

clean. I am very impressed.”

Kathleen McdonaldCecon Enterprises, Zimbabwe

Hong Kong

Proactive suppliers

@China-Sourcing-Fair

[email protected]

Meet all of these quality international buyers Meet all of these quality international buyers face-to-faceface-to-face


We help you reach a unique and influential global community of

655,824* “active” gifts & premiums buyers, including more than

140,220 “verified buyers”.


“ We mostly source products at exhibitions like this one because we can check the quality while we are here. It’s our fifth time attending the show and we’ve conducted business with suppliers we have met here.”

Bart Brisko Liberty Ware, USA

Carrefour

A.S. Watson

Dollar General


Dollar GeneralJumbo S.A. American Greetings

The Walt Disney CompanySears

Tesco

Coles Myer

Atico International

ThreeSixty Sourcing




Atico InternationalChristmas Tradition

American GreetingsChristmas ForeverWonderfulbuys





140,220

655,824

SM13

-129

7-20

1310

HK

CSP

sal

es b

roch

ure-

EN

Hong Kong

Find and meet your target buyers at the China Sourcing Fairs.

Our proactive suppliers are achieving business success

Proactive suppliers

Please follow our Sina microblog:@China-Sourcing-Fair

For more information, please contact your Account Executive or email us at [email protected]


655,824*

140,220


“ This Fair is absolutely fantastic. We’ve found 60 buyers, 60% of whom are quality buyers. They came from around the world - the US, Sri Lanka, India, Poland, Russia, South Africa and Israel. The professionalism of the Fair is terrific.”

Eliza Howell, Life, Australia “We have attended several

Hong Kong Fairs. We hope to learn more about the new markets and increase our exposure. The show is well-organized. We have seen huge market opportunities here. ”

Wang Yu Wen, Export Manager Parawin International Distributors Co. Ltd, Taiwan

“ We are happy that we have met quality buyers. We are doing good at the Fair and will continue to participate to further promote our products. This is our first time here and we like it. Everyone has been so nice to us and I am looking forward to attending the Hong Kong show next year. We chose this Fair over others because we did some research and discovered that the buyers here are more serious and highly targeted.”

Faruk Ozturk, CEO Textiles LLC, Turkey

“For us, trade show is an opportunity to network and build professional relationships with buyers. Meeting them face-to-face allows us to understand their needs and specific requirements. Most of our customers are big chain-stores. We have attended the Fair for five years now and we are happy with the service. We will definitely come back.”

Johanes Kurniawan IVENA International, Singapore

“ Global Sources provides us with market opportunities in key sourcing hubs such as Miami and Brazil. I did some online advertising before and it takes long time to get a response. With Global Sources, we are able to reach our target buyers and do business with them.”

Manoj Sakhrani, Director SMASH, Hong Kong

“ We are a Russian brand and this is our third time exhibiting here. So far it’s been great. I think more quality buyers come to this Fair than other trade shows. Top suppliers and distributors participate, attracting numerous visitors. We will definitely exhibit again!”

Sofia Barabanova Expedition, Russia

The China Sourcing Fair: Christmas & Seasonal Products provide a large selection of suppliers offering holiday decors and other special season products. They are eager to promote their high-quality products to international buyers and are actively engaging in marketing campaigns. In return, they get remarkable results.

Carrefour

A.S. Watson

Dollar General


Jumbo S.A. American Greetings

Sears

Tesco

Coles Myer

Atico International

ThreeSixty Sourcing



Christmas Tradition

Christmas ForeverWonderfulbuys





Documents

Comprehensive online to offline promotions to maximize your ROI