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Better Design : : Deeper Insights Intelligent Content your media will know you better than you know yourself

(ART+DATA) Digiday Innovation Summit 2013

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Roger Wood discusses "Intelligent Content" at the Digiday Innovation Summit on May 17, 2013. See also this article: http://finance.yahoo.com/news/intelligent-content-soon-media-know-180026647.html

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Page 1: (ART+DATA) Digiday Innovation Summit 2013

Better Design : : Deeper Insights

Intelligent Content your media will know you better than you know yourself

Page 2: (ART+DATA) Digiday Innovation Summit 2013

May you live in interesting times . . .

We are at the dawn of fully interactive reading, watching and listening

Page 3: (ART+DATA) Digiday Innovation Summit 2013

Reading is dead

“Reading,” as we know it, is dead.

Media + People will ‘read’ one another.

Page 4: (ART+DATA) Digiday Innovation Summit 2013

Read less, know more

People will read less. Yet, they will “know” more than ever.

Books, Magazines, Newspapers are a relatively slow way to absorb information.

Page 5: (ART+DATA) Digiday Innovation Summit 2013

Read less, know more

Reading billboards is a ‘low retention’ratio message event

Reading tags is an extremely data poor way to convey info

Reading Search results can be overwhelming

Page 6: (ART+DATA) Digiday Innovation Summit 2013

Watching is dead

“Watching,” as we know it, is dead.

Media + People will ‘watch’ one another.

Page 7: (ART+DATA) Digiday Innovation Summit 2013

Watch less, know more

‘Watching YouTube’ is an oxymoron. We will soon engage video.

Watching movies is a socially poor form of entertainment.

Watching a game means you really missed most of it.

Page 8: (ART+DATA) Digiday Innovation Summit 2013

Listening is dead

“Listening,” as we know it, is dead.

Media + People will ‘listen’ to one another.

Page 9: (ART+DATA) Digiday Innovation Summit 2013

Listen less, know more

Listening to music is a wasted opportunity to discover more.

Listening to a great concert leaves your other senses alone.

Listening for birds is a missed window to learn even more.

Page 10: (ART+DATA) Digiday Innovation Summit 2013

A Revolutionary Time

Random

May you live in interesting times . . .

Intelligent

Page 11: (ART+DATA) Digiday Innovation Summit 2013

A Revolutionary Time

Random

May you live in interesting times . . .

Intelligent

Page 12: (ART+DATA) Digiday Innovation Summit 2013

A Revolutionary Time

Random

May you live in interesting times . . .

Intelligent

Page 13: (ART+DATA) Digiday Innovation Summit 2013

A Revolutionary Time

Wearable information

We are in the most intense era of upheaval in content development since the launch of the web

Personal Display Everyday holograms

Page 14: (ART+DATA) Digiday Innovation Summit 2013

Media revolution

Two concepts will revolutionizecontent and engagement:

Immersive experiences

Sentient software

In both cases, experience design will respond to what the content estimates will likely engage you.

Page 15: (ART+DATA) Digiday Innovation Summit 2013

A war for the Starting Point

Search, Social, Navigation are at war over the starting point for engagement

A new starting point may emerge.

It won’t likely be controlled by any of the incumbents.

Page 16: (ART+DATA) Digiday Innovation Summit 2013

Read, Watch, Listen less. Yet, know more.

Gesture Audio Graphical

Page 17: (ART+DATA) Digiday Innovation Summit 2013

A Star Starting Point is born

Search, Social, Navigation are at war over the starting point for engagement

Page 18: (ART+DATA) Digiday Innovation Summit 2013

Rethinking the basics

Reading, Writing & Arithmetic will be replaced by Touching, Talking & Thinking

Page 19: (ART+DATA) Digiday Innovation Summit 2013

Government, military and law enforcement applications will create new realities for content navigation.

Yes, government will lead innovation

Page 20: (ART+DATA) Digiday Innovation Summit 2013

Search and Discovery reborn

Aggregators will disrupt Search in unforeseen ways.

Page 21: (ART+DATA) Digiday Innovation Summit 2013

The Concept

What looks like an experiment today, will soon be your reality.

Page 22: (ART+DATA) Digiday Innovation Summit 2013

Evolving Conclusions

If von Neumann was right, we will soon wear some intelligent device which will listen to the entire world for what we want to read, watch, or listen to, then deliver it to us in content format so immersive we absorb the information by merely paying attention.

Page 23: (ART+DATA) Digiday Innovation Summit 2013

Evolving Conclusions

Random Intelligent

Intelligent content will fuel the (ART+DATA) concept, and will propel us forward at an ever accelerating rate.

Page 24: (ART+DATA) Digiday Innovation Summit 2013

Founder : : Roger Wood

This presentation is based on researchled by

Evelyn Robbrecht, Fellowwww.artplusdata.com

Contact us for further research