Partnering at the Speed of InnovationPresenters:

Brandon BergmarkHead of Industry, Tech / Telecom

Outbrain

Yoli ChisholmDigital Director / CMO

Microsoft

Outbrain Powers DiscoveryDIGIDAY

Premium Publisher Partners Brand Partnerships

2

Outbrain & Microsoft: A Globe-Spanning PartnershipDIGIDAY

BrazilAustralia

Singapore

UK

France

PME : 3 conseils pour s’inspirer des start-ups !Microsoft

Want to Buy the Best Tech Gift? Here’s a Helping HandMicrosoft

Microsoft Did a Really Good Job With Windows 10: MaBloomberg Business

Faça o teste e Descubra se…Microsoft

Patrocinado

Game On! Can You Predict the Big Football Winners and Losers?BingUS

How Sales Leaders Can Harness New Techniques to Empower Their TeamsMicrosoft

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2015Outbrain Custom Audience RetargetingLaunched October

Outbrain’s Custom Audience feature enables Microsoft to retarget high-value visitors to its site

2014First Microsoft CMO campaign in U.S.Launched October

Microsoft activates its inaugural campaign on Outbrain to drive efficient traffic to its Microsoft for Work blog

2013Outbrain's platform launches on MSNLaunched November

Microsoft selects Outbrain as its native discovery platform on MSN

Timeline of a Successful PartnershipDIGIDAY

4

2014-15Optimized CampaignLaunched Q4

Microsoft’s One Government Cloud lead generation campaign leveraged Outbrain’s KPI optimization tool to drive cost-efficiency

This is the Future of Cities [Free Whitepaper]Microsoft

Here Are The Sales Closing Techniques You Need to KnowMicrosoft

Who Is Fighting Drone Armies of Millions of Infected Computers?Microsoft

Timeline of a Successful PartnershipDIGIDAY

2015Sequential Retargeting Launched Q4Microsoft drives retargeted audiences from upper funnel to lower funnel pages through sequenced campaigns

2016B2B Targeting via BomboraLaunched Q2

Microsoft reaches niche IT professionals using Bombora targeting on Outbrain

20161st Party DMPLaunched Q2

Outbrain activates campaigns targeted towards Microsoft’s own 1st Party DMP audience segments

4

2016Microsoft Joins Outbrain Brand CouncilLaunched March

Work in Field Service? Then You Need to Know About This Tech SolutionMicrosoft

2nd Story

Sales Closing Techniques You Need to Know to Succeed Microsoft

1st Story

Looking ForwardDIGIDAY

Account Based MarketingOutbrain ABM via Bombora

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Increased Video OutputOutbrain Native In-Feed

More Qualified AudiencesOutbrain Lookalike Audiences

Brand Safety• Premium Publishers• Brand Safety Verification

Support• Zero Tolerance of Fake News• Rigid Policy Guidelines

Westminster Dog Show Welcomes Three New Breeds to 2017 Competition

How Sales Leaders Can Harness New Techniques to Empower Their TeamsMicrosoft

Emma Stone Opens Up About Growing Up with Anxiety and Struggling with Fame: “It Terrified Me”

What’s Inside the Screen Actor’s Guild Awards Swag Bag?

In-Feed

Thank You