Betting on Podcasts

September 19, 2016 Keith Hernandez, President

comScore July 2016 | Omniture 201621MM+Monthly UVs

300MM+Monthly Impressions

81%Mobile

An experiment to build sustainable journalism in the digital age.

Smart Content

The Right Audience

Internal Panoply Listener Survey Q3 of 20153.5MM+Listeners being reached across the Panoply portfolio

68%of Panoply listeners are tuned into more than 7 podcasts per weekFirst Networkto create partner podcasts as well as place multiple branded podcasts in iTunes Top 100

20MM+Downloads

Make your bet & stick with it

Find your voice first, then find natural extensions to it

Separate Fad from FutureBetting on Podcasts

Thanks! Keith Hernandez

Ep1 preroll, track 1201640254.586