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Anthony Plamondon, Vice President, The Lukens Company Join Anthony to learn how your nonprofit can use Facebook custom audience retargeting techniques and digital advertising to drive awareness and reach niche audiences. They will discuss Seattle Art Museum’s Teen Night Out Case Study and share insights on using Facebook and Twitter for advanced demographic targeting.
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Social Media for Non Profits / April 28, 2014
Social Media for Non Profits / April 28, 2014
Display Advertising – Exhibition Focus
Social Media for Non Profits / April 28, 2014
Display Advertising – Institutional
Social Media for Non Profits / April 28, 2014
Digital Advertising – Search Ads
Roy LichtensteinSave 20% on membership. Join Art Institute of Chicago today!join.artic.edu
Find Your MasterpieceSave 20% on membership. Join Art Institute of Chicago today!join.artic.edu
Social Media for Non Profits / April 28, 2014
Purchase Path
Roy LichtensteinSave 20% on membership. Join Art Institute of Chicago today!
join.artic.edu
Social Media for Non Profits / April 28, 2014
Microsite Landing Pages
1 click list builder1 click eCommerce
Social Media for Non Profits / April 28, 2014
Facebook List Build and Like forms
Facebook List Build Form Facebook Fan Build Form
Social Media for Non Profits / April 28, 2014
Mobile Purchase Path
Social Media for Non Profits / April 28, 2014
Additional Digital Strategies
Social Media for Non Profits / April 28, 2014
Google Grant
Free Search Advertising for non profits
1. $10,000 per month spend cap
2. Keywords are capped at $2
3. Google Grant should be supplemented with paid search
Social Media for Non Profits / April 28, 2014
Facebook Strategies
Recent Changes
1. Changes to organic posts
2. Increased targeting opportunities
Strategic Targeting
1. Facebook Custom Audiences
2. Demographic/Behavioral
3. Look-a-like modeling
Facebook Right Rail Ad
Facebook News Feed Ad
Social Media for Non Profits / April 28, 2014
Remarketing
Social Media for Non Profits / April 28, 2014
Lightbox Techniques
Social Media for Non Profits / April 28, 2014
Video Advertising on YouTube
YouTube ad with text overlay (near bottom)
YouTube ads introduced
Social Media for Non Profits / April 28, 2014
Cara [email protected]
Anthony [email protected]
Questions?
