Social Media for Non Profits / April 28, 2014
Social Media for Non Profits / April 28, 2014
Display Advertising – Exhibition Focus
Social Media for Non Profits / April 28, 2014
Display Advertising – Institutional
Social Media for Non Profits / April 28, 2014
Digital Advertising – Search Ads
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Social Media for Non Profits / April 28, 2014
Purchase Path
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Social Media for Non Profits / April 28, 2014
Microsite Landing Pages
1 click list builder1 click eCommerce
Social Media for Non Profits / April 28, 2014
Facebook List Build and Like forms
Facebook List Build Form Facebook Fan Build Form
Social Media for Non Profits / April 28, 2014
Mobile Purchase Path
Social Media for Non Profits / April 28, 2014
Additional Digital Strategies
Social Media for Non Profits / April 28, 2014
Google Grant
Free Search Advertising for non profits
1. $10,000 per month spend cap
2. Keywords are capped at $2
3. Google Grant should be supplemented with paid search
Social Media for Non Profits / April 28, 2014
Facebook Strategies
Recent Changes
1. Changes to organic posts
2. Increased targeting opportunities
Strategic Targeting
1. Facebook Custom Audiences
2. Demographic/Behavioral
3. Look-a-like modeling
Facebook Right Rail Ad
Facebook News Feed Ad
Social Media for Non Profits / April 28, 2014
Remarketing
Social Media for Non Profits / April 28, 2014
Lightbox Techniques
Social Media for Non Profits / April 28, 2014
Video Advertising on YouTube
YouTube ad with text overlay (near bottom)
YouTube ads introduced
Social Media for Non Profits / April 28, 2014
Cara [email protected]
Anthony [email protected]
Questions?
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