B2B Audience Targeting

reducedata.com

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Reduce Data Enables you toBuy B2B Audiences across Devices

B2B Buying with Reduce DataReduce Data leverages third party audience databases to identify 100% of online B2B audiences.

We leverage an audience identification platform that maps nearly 100% of online home, education and business traffic

We can reach specific users at zip code level, categorizing nearly 19 million U.S. businesses with annual revenues above $500K.

Companies by # of Employees # Of CompaniesCompanies with 1-9 employees

15.3MCompanies with 10-99 Employees

1.2MCompanies with 100-499 Employees

105kCompanies with 500+ Employees

37k

Reach 100% of US Online B2B AudiencesReach 100% of B2B audiences at less than $0.01 per impression display

66

Business Smart Zones + Counts

77

Business Owners at Home

• Reduce Data also enables you to target over 9 million business owners from home.

• The list is designed to identify qualified individuals who are likely to respond favorably to offers for luxury and high-value goods and services.

The Business Owners at Home file includes informationon the category and size of businesses, along with the key demographic attributes associated with their households.

Advantages

• Custom audiences: Reach fine grained custom audiences instead of generics. This could be shopping malls, government offices or even audiences within Hotels in high value zip codes.

• Highly qualified inventory: Reach qualified inventory buckets that have been well qualified with hundreds of previous similar campaigns.

Access B2B users on Smart Phones, Tablets and on PCs

Why Programmatic Buying?• Demand Side Platforms like Reduce Data can identify and buy

specific audiences at Real-time

• Pricing and Transparency through RTB favors the advertisers which means lower costs and better ROI.

• A Key Question Remains - Are B2B audiences available via Demand Side Platforms: The question is answered in the coming slides.

10

Billion daily impressions (online + mobile)

3

6Our Reach

Targeting + Options Supported

Other Options

• Frequency capping & Impression Capping

• Day Parting & Pacing

• Machine Learning based auto Optimization for various campaign goals.

• Pixels to track all steps in a campaign

• Viewability Metrics (where applicable).

Why Reduce Data?Real-time platform that delivers best in class optimization for your display advertising campaigns.

For More Information

sic Plan:Contact Us For Pricing

Visit http://reducedata.comOr contact us:

Asif Ali 408-368-3404

asif@reducedata.com Skype: azifalix

www.reducedata.com http://twitter.com/reducedata