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James Rosewell
Add Mobile to Your Big Data Analysis in 15 Minutes
About 51Degrees • THE fastest, most accurate
device detection • 5,000,000+ detections per second • Used by eBay, Unilever, IBM,
Microsoft, T-Mobile and 1.5 million other web sites
• Track more than 2 billion unique web visits every month
• Integrated with DNN out of the box
We understand the Web, Mobile & Big Data
@51Degreesmobi @DNNCorp – Stand IW656
Why Add Mobile?
% Mobile Web Traffic from UK during May 2014 by Hardware Vendor
Apple, 72.14%
Samsung, 14.88%
Sony, 2.22% RIM / Blackberry, 2.36%
HTC, 1.96%
Others, 6.44%
@51Degreesmobi @DNNCorp – Stand IW656
% Mobile Web Traffic from India by Hardware Vendor
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Samsung
Nokia
Apple
Micromax
Sony
Other
@51Degreesmobi @DNNCorp – Stand IW656
% Mobile Web Traffic from US during May 2014 by Browser
Mobile Safari, 55.47% Android,
16.94%
Chrome Mobile, 15.34%
Opera Mini, 2.83%
Chrome for iOS, 1.27%
Other, 8.15%
@51Degreesmobi @DNNCorp – Stand IW656
Average Mobile Screen Size Square Inches
0
5
10
15
20
25
India South Africa United Kingdom
@51Degreesmobi @DNNCorp – Stand IW656
Analytics - Before Mobile
@51Degreesmobi @DNNCorp – Stand IW656
Device Type – 1 Extra Dimension
Mobile Tablet Desktop
@51Degreesmobi @DNNCorp – Stand IW656
We Now Need to Answer Questions Like…
• How does click through rate vary by physical screen size?
• What physical screen sizes should we be designing for?
• Does average basket value (ABV) vary by device price band?
@51Degreesmobi @DNNCorp – Stand IW656
Other Dimensions - “3D” Enable Analytics
9” 10”
6” 7”
11”
8”
3” 4” 5” < £150
£150 to £300 > £300
Physical Screen Size
Price Band
@51Degreesmobi @DNNCorp – Stand IW656
This Must be Hard?!
No. Here’s how with Google Analytics, DNN and 51Degrees
Javascript Change <script src="/51Degrees.features.js?PriceBand&ScreenInchesDiagonalRounded" type="text/javascript"></script>
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', '[TRACKING_ID]', 'auto');
ga('require', 'linkid', 'linkid.js');
ga('require', 'displayfeatures');
ga('set', 'dimension1', FODF["PriceBand"]);
ga('set', 'dimension2', FODF["ScreenInchesDiagonalRounded"]);
ga('send', 'pageview');
</script>
@51Degreesmobi @DNNCorp – Stand IW656
It’s easy to implement in DNN
@51Degreesmobi @DNNCorp
Physical Screen Size / Pages per Session
@51Degreesmobi @DNNCorp – Stand IW656
ScreenInchesDiagonalRounded Pages / Session
9 3
8 3
7 4.44
6 4.29
5 7.86
4 4.53
3 4.68
2 6.24
12 9
10 7.59
Mobile Device Price Band / ABV
@51Degreesmobi @DNNCorp – Stand IW656
Price Band (USD) ABV
0.00 - 49.99 13.2
50.00 - 99.99 16.8
100.00 - 149.99 14.4
150.00 - 199.99 16.8
200.00 - 249.99 13.2
250.00 - 299.99 14.4
300.00 - 349.99 15.6
350.00 - 399.99 13.2
400.00 - 449.99 13.2
450.00 - 499.99 15.6
500.00 - 599.99 13.2
600.00 - 699.99 15.6
700.00 - 799.99 15.6
800.00 - 899.99 14.4
900.00 - 999.99 12
Visit DNN at IW656 Thank You – Questions?
@51Degreesmobi @DNNCorp